Marketing

For brands who have tapped into the fast-growing influencer marketing space, is it appropriate to move forward with business as usual?

We are in uncharted territory, much as we were in previous economic downturns and recessions.

Segmentation is the only free lunch in the marketing world, the only lever that allows you to spend less to make more. In the era of big data, there are low-cost, fast ways to derive a smart segmentation that allows you to deliver the right thing to the right person at the right time.

I'm no stranger to writing about disaster preparedness and crisis management. I live in an area where we get hit with a hurricane every few years. And while we're in uncharted waters here with the COVID-19 Coronavirus, there are some things that marketers forget about doing in times of crisis. I will leave it to…

Companies need to be thinking about their brand communication and how they manage their reputation during these challenging times.

In our debut episode of the FUSE Media Podcast, Dan Fuchs shares his vision of turning digital food publication Delish into a brand enterprise with extensions connecting marketers and consumers beyond traditional advertising. Plus, we discuss revenue-enabling technologies, the Bite Club experiential program, and 2020 priorities.

Here are two factors that decrease customers’ likelihood to purchase your product that have nothing to do with dollars and cents.

This January, former Snap Inc. exec Kristen O'Hara joined Hearst Magazines as senior vice president and chief business officer. We caught up with O'Hara to learn about her top priorities in the newly created role.

There’s a bit of growing confusion and buzz in the martech space around the topic of identity resolution.

Starting with an objective is the first step towards campaign design and success. Yet we continue to see agency clients and brand partners alike approach their programmatic advertising budgets without clear objectives. Here are five to consider before you launch your next campaign.