Marketing

Sometimes, I envy scientists. Their words have meaning. Oxygen is oxygen is oxygen. One biologist doesn’t use it one way, while a chemist uses it in a different way. In the marketing industry, we’re not so lucky. Many marketers and writers latch onto an industry buzzword, and all of a sudden everything is AI and…

AI boosts marketing and sales, with easy and automated options for personalization, customer service, and improving user experience.

A farm stand did an excellent job positioning its peaches to my daughter. As a marketer, how can you replicate that effective branding?

Here’s how to evaluate customer reactions to your brand messaging and content in order to engage them and increase conversions.

In this episode of "What Were They Thinking?" Melissa Ward, managing editor for Publishing Executive's sister brand Target Marketing, looks at the new apocalyptic interactive content series from Tinder.

There’s one common challenge among brand marketers: How do we make the “customer journey” more productive?

Generation Z, the post-Millennial group of digital natives born after 1997, is arguably the most unique generation to come. Advertising to emerging Gen Z consumers, who have an insatiable desire for instant gratification and personalization in all aspects of their lives, is both as challenging and simple as it has ever been — an oxymoron in itself. But…

Last summer, I picked up a score of great ideas from the FlipMyFunnel conference in Boston. This year, the conference has joined forces with two other B2B niche conferences to form the B2B Sales and Marketing Exchange, held at the opulent Vegas-style Encore Hotel and Casino on Boston’s north side. By pulling three events together,…

Though your subject matter may be complex, your content is most effective when it’s simple for the consumer to understand. Websites, white papers, and other forms of content must deliver a clear, valuable message – and do so in an engaging way – for potential buyers to pay attention.

Content marketing is generally practiced by brands that already have firm identities, but their use of content marketing has its own cognitive dissonance. Is it doing good or doing evil? Do its creators know? Its inherent struggle is based on monetization, in more ways than one.