Marketing

Is your website underperforming for your advertisers? Are they pulling dollars from you to run more with your competitors or to spend on inbound marketing and programmatic ads? In my previous article, we talked about how your biggest ad challenges aren’t necessarily because of you. They’re often due to a misalignment in the advertiser’s campaign…

The Super Bowl is a marketer’s dream, but brands that target ads to binge-watchers are also finding captive audiences.

This week Meredith Corporation and Hearst Magazines pledged to adopt the IAB Tech Lab’s proposed industry standard Data Transparency Label. The label will provide advertisers and buyers with four key sets of data: data solution provider information, audience snapshot, audience construction, and source information. The details of each data set can be found in the…

Bing’s partnerships, intelligent solutions and ethical commitments make it a more advanced channel to reach the right audiences.

When it comes to improving CX, there’s perhaps no better tool than the customer journey map.

Even before Gritty streaked in front of nearly 70,000 hockey fans, the Flyers mascot laid a streak of lightning across the Internet.

Some GenZers don’t mind giving up their personal data in exchange for the convenience of targeted ads and discounts.

In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.

Last month, I talked about factors marketers should consider for attribution rules. Here, I would like to get a little deeper.

It’s been a year since Meredith Corp. acquired Time Inc. and while the latter no longer exists, the former is pleased with how things have turned out. In a memo to staff, Tom Harty, who has also been chief executive officer for about a year, boasted that Meredith’s much expanded portfolio now counts roughly 45 million subscriptions and drives around…