Marketing

Tech Talk Face Off: Publishing Technology and Media Trends
May 16, 2018 at 9:20 am

There is no denying that technology has changed the publishing industry in profound ways. Denis Wilson, Editor-in-Chief of Publishing Executive, sat down with Target Marketing's Thorin McGee for an installment of the "Tech Talk Face Off" video series, taking a closer look at exactly what has changed, how it impacting publishers, and what they need to…

Can Publishers Monetize Their Digital Technology Expertise?
April 27, 2018 at 10:24 am

Recently I sat down with Thorin McGee, editor-in-chief of sister publication Target Marketing, to discuss the technologies publishers are adopting – and in some cases have mastered – to consider how this impacts the marketing ecosystem. In many cases, publishers are now leading the way in terms of innovating with digital media and marketing technology,…

Tech Talk Face Off: Interactive Print Ads Make Paper the New Marketing Tech
April 11, 2018 at 8:00 am

Too often, we treat "marketing technology" as a synonym for "digital marketing." But technology has advanced in all facets of life, and in every marketing channel. And few channels have learned more new tricks than print marketing. Interactive print ads all paper-based marketing materials to do amazing things. Magazine ads…

Press Release: Meredith Corporation To Sell Meredith Xcelerated Marketing To Accenture
April 2, 2018 at 10:18 am

DES MOINES, Iowa, March 29, 2018 /PRNewswire/ - Meredith Corporation (NYSE: MDP; meredith.com) announced today that it has entered into an agreement to sell Meredith Xcelerated Marketing (MXM) to Accenture.  "MXM has been an important contributor to Meredith's business over the years, and we are very proud of the groundbreaking work our employees have accomplished," said Tom Harty, President…

How Publishers Should Tailor Their Marketing to Generational Preferences
March 19, 2018 at 8:00 am

I was recently at the Ricoh Marketing Innovator Symposium in Boulder, Colo., which attracted a range of attendees from the print, brand and agency worlds. One of the key takeaways from the event centered around the generational divide — different age demographics don’t just want different messages, they want different messaging platforms and different forms…

The Pivot to Paid News, in 5 Charts
February 21, 2018 at 2:41 pm

After two decades of publishers giving their content away for free, many are coming around to the idea that they should charge for it. The question is: How much? Digital consumer revenue is expected to become a bigger share of news publishers’ revenue over the next few years, but many publishers are still charging more…