ABM is quickly becoming a staple of modern B2B revenue teams because it's a simple idea that works. B2B sellers concentrate sales and marketing resources on a clearly defined set of target accounts and execute personalized campaigns designed to resonate with each account. The principles aren’t revolutionary, but scaling can be a bit tricky.
The symbiotic relationship between advertisers and publishers dates back hundreds of years to the rise of print mass media, when branded advertisements emerged as a means of funding the handbills and newspapers that educated the general public, both in the U.S. and abroad. Throughout the centuries, the relationship between advertisers and publishers has evolved gradually.…
What does the company have to gain from rewards members uploading photos of pizza to its app? A lot, thanks to artificial intelligence. Analysis of the visual data gathered from the flood of pizza pics lends valuable insight into customers’ habits and preferences, cross-referencing the date, time, and location of the pizza against the pie’s toppings, style, and size. Here are lessons from Domino’s strategy that brands can use to bolster their own AI campaigns.
Your audience is made up of a series of segments of audiences, all in a different place in their journey with your brand. From one-time visitors to the most loyal readers, each segment requires a different strategy for engagement and something different from your brand experience. To optimize your audience development strategies for 2020, you…
Users are quickly realizing that investing in AI is not the end of the road.
Trusted Media Brands secured its first sponsor for the Reader's Digest "Nicest Places in America" program this year. The media company's new SVP of marketing, Ronak Patel, discusses the custom content partnership, as well as her role at TMB and the digital revenue lines she's looking to grow over the next year.
Millennials are forcing marketers to rethink the way they promote products and services. Content marketing speaks to them the best.
You’d be hard pressed to find anyone in the digital ad business who didn’t understand that the cookie’s days were numbered. But the news of Google Chrome's privacy updates showed there are very few people willing to admit that the cookie is already dead; it just hasn’t been buried yet. Here's why marketers will need to move past the cookie and look toward a content-funded future.
Is your website underperforming for your advertisers? Are they pulling dollars from you to run more with your competitors or to spend on inbound marketing and programmatic ads? In my previous article, we talked about how your biggest ad challenges aren’t necessarily because of you. They’re often due to a misalignment in the advertiser’s campaign…