Marketing

Your boss ushers you into her corner office, smiles and then hands you a two-page document. You scan it. It’s your performance review and annual pay rise. On page one you are scoring a solid B across all the key metrics. Not bad. On the next page is your…

It’s been a busy fall. We held two FUSE summits in the past two months – FUSE Media and FUSE Digital Marketing, which focused on digital technology adoption strategies for publishers and brands respectively. Hosting these two executive summits provides a unique view of each side of the digital marketing ecosystem. There are some ground…

Marketers we surveyed are spending 22% of their budgets on Google Ads, mostly on search and display advertising.

SECAUCUS, NJ (November 20, 2018) - Northstar Travel Group ("Northstar") announced the launch of Northstar Studio 90, a digital strategy team and content marketing team focused on delivering outstanding business performance for their clients' marketing investments. As the market leader, Northstar delivers unrivaled reach and scale across the travel and meetings industries allowing Northstar Studio 90…

Perhaps you would buy a smartphone for its camera if you knew it was used to photograph the rapper Cardi B on the cover of W magazine. Or actress Angela Bassett on the cover of Allure. Or Ryan Gosling on the cover of GQ. If so, you…

There’s a lot of loose talk around the potential for AI to change the nature of the marketing game…

The world of digital marketing is constantly evolving. With advertisers’ increasing skepticism around programmatic and concerns with fraud and transparency, publishers are looking beyond their traditional revenue models. And one framework they’re focusing on is affiliate commerce, which is growing at a rapid pace. In fact, affiliate marketing spend is expected to reach $6.8 billion…

Get ready for more magazine covers to be in the hands of advertisers. In its biggest simultaneous cover campaign, Condé Nast handed over seven November magazine covers to be photographed with Google’s newest Pixel 3 phone as part of a paid advertising…

Two New York City-based companies are — separately — making available their internal marketing data: Parse.ly is unveiling its “attention map” of Net topics, and Notablist is detailing the tech stacks behind brands’ emails. About the Currents platform. Parse.ly’s new Currents attention platform is out in a free version and two premium…

A/B testing can generate impressive results because it allows you to discover what really works. But those lifts don’t come easy.