Marketing

Some GenZers don’t mind giving up their personal data in exchange for the convenience of targeted ads and discounts.

In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.

Last month, I talked about factors marketers should consider for attribution rules. Here, I would like to get a little deeper.

It’s been a year since Meredith Corp. acquired Time Inc. and while the latter no longer exists, the former is pleased with how things have turned out. In a memo to staff, Tom Harty, who has also been chief executive officer for about a year, boasted that Meredith’s much expanded portfolio now counts roughly 45 million subscriptions and drives around…

On average, marketers are spending a quarter of their budgets on social media. What do they expect the return on that investment to be?

Marketing automation annoyed me during my recent car-buying experience. I received emails sans context.

After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.

Digital marketing metrics are wearing the emperor’s new clothes. So rant digital marketing tech watchdogs.

It’s no surprise that marketers are allocating 27% of their budgets to content marketing. But how are they spending it?

Your boss ushers you into her corner office, smiles and then hands you a two-page document. You scan it. It’s your performance review and annual pay rise. On page one you are scoring a solid B across all the key metrics. Not bad. On the next page is your…