Marketing

The mindset you apply to your business operations as you face this challenging new environment will determine if you succeed or fail.

The pandemic has pushed parents to new stress levels, as many balance remote work with childcare and homeschooling. Though these are trying times, Highlights is asking young parents to “try to see the bright side” in its current brand campaign – the first in the media company’s 74-year history.

TikTok requires an authenticity not seen on the likes of Instagram or Facebook.

Within a very short period, the way Millennials and Gen Zs buy products and consume media also has changed dramatically.

The way brands treat their affiliate partners will have a lasting impact long after the pandemic subsides.

Continually reassessing how audiences consume B2B content is key to adjusting strategies and executing successful campaigns.

We are well into Q2, and the pandemic – and economy shutdown – is having a detrimental impact on U.S. marketing spend. How much so?

Here are a few tips on what content is resonating with consumers and which brands are still spending.

Here is a look at how consumer-buying attitudes will unfold in this new marketing environment over three periods of the pandemic.

In this guide, we’ll demystify how inbound and content marketing work, and how you as a publisher can use them to grow your business.