Marketing
March 21, 2019 at 12:39 pm
Bing’s partnerships, intelligent solutions and ethical commitments make it a more advanced channel to reach the right audiences.
March 14, 2019 at 9:58 am
When it comes to improving CX, there’s perhaps no better tool than the customer journey map.
February 25, 2019 at 2:38 pm
Even before Gritty streaked in front of nearly 70,000 hockey fans, the Flyers mascot laid a streak of lightning across the Internet.
February 21, 2019 at 11:21 am
Some GenZers don’t mind giving up their personal data in exchange for the convenience of targeted ads and discounts.
February 12, 2019 at 1:45 pm
In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.
February 7, 2019 at 9:31 am
Last month, I talked about factors marketers should consider for attribution rules. Here, I would like to get a little deeper.
February 4, 2019 at 11:00 am
It’s been a year since Meredith Corp. acquired Time Inc. and while the latter no longer exists, the former is pleased with how things have turned out. In a memo to staff, Tom Harty, who has also been chief executive officer for about a year, boasted that Meredith’s much expanded portfolio now counts roughly 45 million subscriptions and drives around…
January 28, 2019 at 11:16 am
On average, marketers are spending a quarter of their budgets on social media. What do they expect the return on that investment to be?
January 21, 2019 at 11:00 am
Marketing automation annoyed me during my recent car-buying experience. I received emails sans context.
January 14, 2019 at 10:31 am
After each campaign effort, a good database marketer is supposed to study “what worked, and what didn’t,” using attribution rules.
