Marketing

Within a very short period, the way Millennials and Gen Zs buy products and consume media also has changed dramatically.

The way brands treat their affiliate partners will have a lasting impact long after the pandemic subsides.

Continually reassessing how audiences consume B2B content is key to adjusting strategies and executing successful campaigns.

We are well into Q2, and the pandemic – and economy shutdown – is having a detrimental impact on U.S. marketing spend. How much so?

Here are a few tips on what content is resonating with consumers and which brands are still spending.

Here is a look at how consumer-buying attitudes will unfold in this new marketing environment over three periods of the pandemic.

In this guide, we’ll demystify how inbound and content marketing work, and how you as a publisher can use them to grow your business.

Email deliverability mistakes happen. But you need to avoid them as much as you can during this time.

An extraordinary crisis requires an extraordinary response, and building a relevant partnership with another brand can provide that.

For brands who have tapped into the fast-growing influencer marketing space, is it appropriate to move forward with business as usual?