Marketing

25 Creative Ways to Promote Your Mobile App
May 12, 2016 at 12:57 pm

How do you get people to notice your association’s app among the millions of others in the app stores? We’re glad you asked. PROMOTION STARTS AT HOME To maximize the number of eyes on your new mobile application, you’ll need to start at home base. 1. Create a search-engine-optimized webpage or microsite.This one-stop shop will…

Are B2B Marketers in Compliance with FTC Native Advertising Guidelines?
May 11, 2016 at 10:51 am

With native advertising expected to continue to grow its reach and impact as a B2B marketing strategy, and with the increasing move for many companies to adopt sponsored content as a marketing tactic, B2B marketers may need a refresher course on their Federal Trade Commission (FTC) guidelines. National retailer Lord & Taylor's settled FTC charges that…

Press Release: Bonnier Corp. Taps Semande Agosa as Director, Programmatic
April 1, 2016 at 12:31 pm

New York, N.Y. ─ Bonnier Corp. has hired Semande Agosa as its new Director, Programmatic, it was announced by Sean Holzman, Chief Digital Revenue Officer for Bonnier. In this role, Semande will develop campaign and optimization strategies to grow Bonnier’s programmatic display business across all groups, while also maximizing its existing relationships. In addition, he will train…

Press Release: Meredith, Unconventional Studios Announce Video Content Partnership
March 25, 2016 at 8:36 am

NEW YORK, March 15, 2016 /PRNewswire/ -- Meredith Corporation (NYSE:MDP) (www.meredith.com) the leading media and marketing company serving 100 million American women and seventy-three percent of U.S. millennial women (26 million), today announced a strategic partnership with Unconventional Studios to create and distribute entertainment and lifestyle video content that resonates with the millennial audience. Unconventional Studios,…

How Watt Global Media Collaborates Around Technology
February 8, 2016 at 9:00 am

Watt Global Media's director of technology Andrew Smith explains how the publisher discovers, assesses, and integrates new technology into the organization. Smith's emphasizes the importance of getting buy-in from all parts of the organization that will use a new solution.

Press Release: Meredith's Allrecipes Expands Digital Shopper Marketing Capabilities Through Nielsen Data Driven Analysis
January 22, 2016 at 2:33 pm

DES MOINES, Iowa and NEW YORK, Jan. 19, 2016 /PRNewswire/ — Meredith Digital, which reaches over 70 million unique consumers across its broad portfolio of women's lifestyle digital destinations, today announced an analytic alliance with Nielsen (NYSE:  NLSN) to offer a new level of insights into the effectiveness of native digital advertising campaigns on Allrecipes.com and…

Email Personalization Boosts ROI and Redefines Campaigns
January 14, 2016 at 2:15 pm

Open. Click. Buy. It may soon be that easy. Email marketing, once a relatively simple way to communicate and sell products to customers, has matured dramatically. The number of vendors has grown, and the sectors within the email landscape have become increasingly complex. One of these sectors, personalization, is exactly why email still reigns supreme as the marketing ROI leader.