Marketing

How Publishers Should Tailor Their Marketing to Generational Preferences
March 19, 2018 at 8:00 am

I was recently at the Ricoh Marketing Innovator Symposium in Boulder, Colo., which attracted a range of attendees from the print, brand and agency worlds. One of the key takeaways from the event centered around the generational divide — different age demographics don’t just want different messages, they want different messaging platforms and different forms…

The Pivot to Paid News, in 5 Charts
February 21, 2018 at 2:41 pm

After two decades of publishers giving their content away for free, many are coming around to the idea that they should charge for it. The question is: How much? Digital consumer revenue is expected to become a bigger share of news publishers’ revenue over the next few years, but many publishers are still charging more…

Press Release: Meredith Names Alysia Borsa as Chief Marketing and Data Officer
September 26, 2017 at 3:32 pm

NEW YORK, NY (SEPTEMBER 26, 2017) – Meredith Corporation (NYSE:MDP;www.meredith.com), the nation’s leading media and marketing company serving 110 million unduplicated American women and three out of four U.S. Millennial women, today announced that Alysia Borsa has been named Chief Marketing and Data Officer. In her expanded role, Borsa will lead corporate marketing strategy, integrated…