Marketing

Hearst Pacts With Lena Dunham, Jenni Konner for ‘Lenny’ Advertising and Distribution
October 28, 2015 at 2:07 pm

Hearst has cut a business deal with Lena Dunham and Jenni Konner to handle advertising and distribution for the duo’s “Lenny” newsletter and website. Under the deal, Hearst Magazines holds exclusive rights to monetize content and create custom programs for advertisers in the newsletter and on LennyLetter.com, which will be hosted on Hearst’s MediaOS publishing…

Press Release: Meredith & Georgia-Pacific Partner On Year-Long, 1,400-Piece Custom Content Campaign
October 14, 2015 at 2:16 pm

NEW YORK, NY (October 14, 2015) – Meredith Corporation (NYSE:MDP; www.meredith.com), the nation’s leading media and marketing company serving 100 million unduplicated U.S. women, has partnered with Georgia-Pacific, one of the world's leading makers of consumer products, to develop and distribute custom content to engage millions of consumers across Meredith Digital’s network of properties. The year-long campaign brings together a comprehensive marketing…

Press Release: Former Every Day with Rachael Ray Celebrates 10-Year Anniversary with Name Change and Updated Logo
October 5, 2015 at 11:44 am

NEW YORK, NY (October 5, 2015)– Meredith Corporation (NYSE:MDP, www.meredith.com), the nation’s leading media and marketing company serving 100 million unduplicated American women and more than 60 percent of U.S. millennial women, unveiled the November 2015 issue of Rachael Ray Every Day magazine today to commemorate its 10th anniversary. The issue hits newsstands nationwide October 13. Formerly Every Day with…

To Compete with Facebook and Google, Publishers Step Up Their Ad-targeting Game
October 2, 2015 at 1:40 pm

The competitive pressure from Facebook and Google is forcing publishers to get more personal with their advertising. Many are embracing the people-based marketing mantras of those Internet giants, trying to prove that they have the same ability to know their audiences and deliver targeted ads. Tired of losing out to Internet rivals that assume a…

Press Release: In Historic Move, The Reader's Digest Association, Inc. Changes Name To 'Trusted Media Brands, Inc.'
September 29, 2015 at 1:11 pm

NEW YORK, Sept. 28, 2015 /PRNewswire/—After 93 years as The Reader's Digest Association, Inc., the company today announced a new corporate name, Trusted Media Brands, Inc. (TMBI), a historic move that addresses its significant and transformative growth. A powerhouse of iconic, multi-platform brands, Trusted Media Brands, Inc. includes Reader's Digest, Taste of Home, Simple & Delicious, The…

Time Inc. Launches Content Studio The Foundry
September 1, 2015 at 2:19 pm

Content marketing services are increasingly in vogue at major magazine publishers. This summer alone, Publishing Executive has covered the growth of U.S. News & World Report’s BrandFuse content division, as well as Penton’s lucrative marketing services, and The Atlantic’s new creative marketing group Atlantic Re:Think. The reasons for the spike in content marketing services are…

How the Old Farmer's Almanac Has Found Digital Success
August 26, 2015 at 3:05 pm

Last week was a big week for the Old Farmer’s Almanac. The 2016 edition has shipped, is being received in wholesale agencies, and is beginning to appear in retail outlets throughout the country. The AP wire story has been released and picked up by ABC News, HuffPO, Yahoo! News, and Fox. The New York Times,…

Navigating Uncharted Waters in Lead Generation
February 1, 2015

"Data" has become the magazine industry buzzword du jour -- and for good reason. Publishers are finding that through their digital issues and online properties they can gather more insights about their readers than ever before. Some publishers, particularly in the B2B sector, are translating those insights into qualified prospects for their advertisers. By tracking reader behavior and interests, publishers can offer advertisers more than brand awareness. They can promise a list of high-value prospects who are ready to buy.