Marketing

Press Release: Meredith, Unconventional Studios Announce Video Content Partnership
March 25, 2016 at 8:36 am

NEW YORK, March 15, 2016 /PRNewswire/ -- Meredith Corporation (NYSE:MDP) (www.meredith.com) the leading media and marketing company serving 100 million American women and seventy-three percent of U.S. millennial women (26 million), today announced a strategic partnership with Unconventional Studios to create and distribute entertainment and lifestyle video content that resonates with the millennial audience. Unconventional Studios,…

How Watt Global Media Collaborates Around Technology
February 8, 2016 at 9:00 am

Watt Global Media's director of technology Andrew Smith explains how the publisher discovers, assesses, and integrates new technology into the organization. Smith's emphasizes the importance of getting buy-in from all parts of the organization that will use a new solution.

Press Release: Meredith's Allrecipes Expands Digital Shopper Marketing Capabilities Through Nielsen Data Driven Analysis
January 22, 2016 at 2:33 pm

DES MOINES, Iowa and NEW YORK, Jan. 19, 2016 /PRNewswire/ — Meredith Digital, which reaches over 70 million unique consumers across its broad portfolio of women's lifestyle digital destinations, today announced an analytic alliance with Nielsen (NYSE:  NLSN) to offer a new level of insights into the effectiveness of native digital advertising campaigns on Allrecipes.com and…

Email Personalization Boosts ROI and Redefines Campaigns
January 14, 2016 at 2:15 pm

Open. Click. Buy. It may soon be that easy. Email marketing, once a relatively simple way to communicate and sell products to customers, has matured dramatically. The number of vendors has grown, and the sectors within the email landscape have become increasingly complex. One of these sectors, personalization, is exactly why email still reigns supreme as the marketing ROI leader.

Press Release: Keywee Signs 100th Publishing Customer, New York Media
December 15, 2015 at 10:05 am

NEW YORK, NY—(Marketwired - Dec 15, 2015) — Keywee announced today that it signed New York Media, the publisher of New York Magazine and digital properties including Vulture, The Cut and Grub Street, as its 100th customer in the publishing segment. New York Media is using Keywee's content marketing platform to drive social engagement and reach new…

Magazines Push Back On "Big Candy" In Checkout Lines
December 2, 2015 at 2:52 pm

This article was originally published in the IPDA Daily Publishing & Retail News enewsletter. Mars Inc., owners of the Mars and Wrigley candy and gum brands, recently launched a media push. The stated objective is to increase sales of impulse items. The unstated but nevertheless clear objective is to position some of its consumer research…

Press Release: Northstar Travel Media Selects Thought Industries to Transform its Online Learning Business
December 2, 2015 at 12:45 pm

Boston, MA, November 11, 2015 — Today Thought Industries, a digital learning platform, announces it has signed a multi-year agreement with Northstar Travel Media to transform its online learning business. Northstar Travel Media is the leading provider of news, information and data for the travel, meetings and hospitality industries. Northstar will take advantage of Thought Industries customizable, white-label platform in order…

Rodale Shuts Down Custom Content Outfit Grow
November 19, 2015 at 2:33 pm

While a number of big magazine publishers have been expanding their in-house production capabilities for marketing services, in areas like native advertising and branded content, health and fitness publisher Rodale appears to be moving in the opposite direction. Last week, the company shut down Grow, its in-house custom content agency.

Press Release: Trusted Media Brands (FKA, Reader's Digest) Hires Chief Marketing Officer
November 2, 2015 at 2:57 pm

NEW YORK, Nov. 2, 2015 /PRNewswire/—Trusted Media Brands, Inc. (formerly known as Reader's Digest Association), an iconic, multiplatform media company, today announced that Alec Casey has been appointed Chief Marketing Officer, reporting directly to President and CEO, Bonnie Kintzer. Casey previously worked for the company, serving on the U.S. Consumer Marketing team from 1995 to 2000. "I'm pleased to welcome…