Marketing

Press Release: Keywee Signs 100th Publishing Customer, New York Media
December 15, 2015 at 10:05 am

NEW YORK, NY—(Marketwired - Dec 15, 2015) — Keywee announced today that it signed New York Media, the publisher of New York Magazine and digital properties including Vulture, The Cut and Grub Street, as its 100th customer in the publishing segment. New York Media is using Keywee's content marketing platform to drive social engagement and reach new…

Magazines Push Back On "Big Candy" In Checkout Lines
December 2, 2015 at 2:52 pm

This article was originally published in the IPDA Daily Publishing & Retail News enewsletter. Mars Inc., owners of the Mars and Wrigley candy and gum brands, recently launched a media push. The stated objective is to increase sales of impulse items. The unstated but nevertheless clear objective is to position some of its consumer research…

Press Release: Northstar Travel Media Selects Thought Industries to Transform its Online Learning Business
December 2, 2015 at 12:45 pm

Boston, MA, November 11, 2015 — Today Thought Industries, a digital learning platform, announces it has signed a multi-year agreement with Northstar Travel Media to transform its online learning business. Northstar Travel Media is the leading provider of news, information and data for the travel, meetings and hospitality industries. Northstar will take advantage of Thought Industries customizable, white-label platform in order…

Rodale Shuts Down Custom Content Outfit Grow
November 19, 2015 at 2:33 pm

While a number of big magazine publishers have been expanding their in-house production capabilities for marketing services, in areas like native advertising and branded content, health and fitness publisher Rodale appears to be moving in the opposite direction. Last week, the company shut down Grow, its in-house custom content agency.

Press Release: Trusted Media Brands (FKA, Reader's Digest) Hires Chief Marketing Officer
November 2, 2015 at 2:57 pm

NEW YORK, Nov. 2, 2015 /PRNewswire/—Trusted Media Brands, Inc. (formerly known as Reader's Digest Association), an iconic, multiplatform media company, today announced that Alec Casey has been appointed Chief Marketing Officer, reporting directly to President and CEO, Bonnie Kintzer. Casey previously worked for the company, serving on the U.S. Consumer Marketing team from 1995 to 2000. "I'm pleased to welcome…

Hearst Pacts With Lena Dunham, Jenni Konner for ‘Lenny’ Advertising and Distribution
October 28, 2015 at 2:07 pm

Hearst has cut a business deal with Lena Dunham and Jenni Konner to handle advertising and distribution for the duo’s “Lenny” newsletter and website. Under the deal, Hearst Magazines holds exclusive rights to monetize content and create custom programs for advertisers in the newsletter and on LennyLetter.com, which will be hosted on Hearst’s MediaOS publishing…

Press Release: Meredith & Georgia-Pacific Partner On Year-Long, 1,400-Piece Custom Content Campaign
October 14, 2015 at 2:16 pm

NEW YORK, NY (October 14, 2015) – Meredith Corporation (NYSE:MDP; www.meredith.com), the nation’s leading media and marketing company serving 100 million unduplicated U.S. women, has partnered with Georgia-Pacific, one of the world's leading makers of consumer products, to develop and distribute custom content to engage millions of consumers across Meredith Digital’s network of properties. The year-long campaign brings together a comprehensive marketing…