Marketing

Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?
August 17, 2016 at 2:26 pm

If you want to build a world-class email marketing program, you’ll need to know how you measure up to the top tier when it comes to opens, click-throughs, engagement and list churn -- and what best practices you can employ to improve performance in areas that are falling short. Join IBM Account Director Jill Johnson as she dives into the data from IBM Marketing Cloud’s exclusive “2016 Email Marketing Metrics Benchmark Study,” an analysis of emails sent by nearly 3,000 brands.

Time Inc. Plans to Lay Off Over 100 Workers
August 4, 2016 at 11:55 am

Time Inc., which in recent weeks has undergone a major corporate reorganization and a retooling of its sales and marketing staff, is laying off an estimated 110 people across all areas of the company, according to people familiar with the situation. As part of its reorganization efforts, Time Inc. has created new teams to focus…

Press Release: Berkery Noyes Releases Media and Marketing Industry M&A Report for Half Year 2016
July 12, 2016 at 2:26 pm

NEW YORK — July 11, 2016 — Berkery Noyes, an independent mid-market investment bank, today released its half year 2016 mergers and acquisitions trend report for the Media and Marketing Industry. The report analyzes M&A activity during the first half of 2016 and compares it with the four previous six-month periods from 2014 to 2015. Deal volume decreased seven…

Video: Why Google & Facebook Remarketing Should Be Part of Your Audience Development Strategy
July 5, 2016 at 10:33 am

The following video is excerpted from the Publishing Executive webinar “Innovative Strategies for Growing & Monetizing Your Audience”. The full webinar is available on-demand here. What’s the missing piece to your audience development strategy? According to eMedia Strategist founder and president Eric Shanfelt, it’s remarketing. During a recent Publishing Executive webinar, Shanfelt explained that a…

Hearst Announces Launch of Trend Detector
June 23, 2016 at 1:30 pm

Hearst has announced that its industry-leading trend detector, Buzzing@Hearst, is now open to advertisers, allowing them to programmatically target top-performing content across Hearst’s media properties. Born out of years of research and development, Buzzing@Hearst analyses data-driven signals to constantly monitor trending articles, enabling marketers to uniquely marry their message to what’s hot in real-time. Buzzing@Hearst…

How Publishers Are Getting “Data-Fleeced” by Ad Networks
June 16, 2016 at 2:54 pm

Melody Kramer’s recent piece, “When newsrooms don’t own their data, other companies profit” on Poynter should be a hard and fast wake-up call for publishers. Kramer, a former digital strategist at NPR and former visiting Nieman Fellow at Harvard University, offers several insights from publishers about how newsrooms collect then give away data programmatically without…

The Future of Marketing Will Be Built on Personalization & Artificial Intelligence
June 16, 2016 at 2:24 pm

Greg Grdodian, CEO of marketing solutions provider Reach Marketing, believes that the future of audience development will be shaped by the expansion of real-time personalization and artificial intelligence. He says that these two technologies will enable publishers to create personalized experiences for consumers and offer content…

Video: 2 Tactics to Grow & Monetize Email Lists
June 15, 2016 at 2:49 pm

Editor’s Note: The below video is excerpted from the webinar “Innovative Strategies for Growing and Monetizing Your Audience”. Email remains one of the most effective tools for growing an audience, building long-term relationships with readers, and driving new revenue. It can be easy to overlook with the swath of new audience development tools out there,…