Marketing

Right Message, Right Person, Right Time
March 24, 2020 at 7:40 am

Segmentation is the only free lunch in the marketing world, the only lever that allows you to spend less to make more. In the era of big data, there are low-cost, fast ways to derive a smart segmentation that allows you to deliver the right thing to the right person at the right time.

Coronavirus and Marketing Automation: Let's Be Careful Out There
March 18, 2020 at 11:20 am

I'm no stranger to writing about disaster preparedness and crisis management. I live in an area where we get hit with a hurricane every few years. And while we're in uncharted waters here with the COVID-19 Coronavirus, there are some things that marketers forget about doing in times of crisis. I will leave it to…

5 Campaign Objectives for Effective Programmatic Advertising
February 19, 2020 at 10:43 am

Starting with an objective is the first step towards campaign design and success. Yet we continue to see agency clients and brand partners alike approach their programmatic advertising budgets without clear objectives. Here are five to consider before you launch your next campaign.

Guess Who's Going to Buy You? That's Right...Your Advertiser
February 14, 2020 at 2:59 pm

Barstool Sports launched as a print publication in 2003. Since then, they’ve become a multi-million dollar diversified sports and pop culture media company. Barstool recently sold to one of their advertisers, Penn National Gaming (owner of the Tropicana), for $450 million. A few years ago something like this would be considered an anomaly. Today, odds…