Marketing

The Top 12 Publishing Executive Stories of 2019
December 17, 2019 at 12:15 pm

In 2019, publishers fought shrinking ad revenue with diversified business models. Many focused on digital subscriptions, while others ramped up events, ecommerce, and other lines of revenue. And of course, user privacy moves impacted everyone and put an even greater premium on publishers' first-party data. Some notable changes and continued trends: Browsers cracked down on…

Confusing Value Proposition with Incentive Is Bad — Here’s Why
December 2, 2019 at 8:03 am

Sometimes, I envy scientists. Their words have meaning. Oxygen is oxygen is oxygen. One biologist doesn’t use it one way, while a chemist uses it in a different way. In the marketing industry, we’re not so lucky. Many marketers and writers latch onto an industry buzzword, and all of a sudden everything is AI and…