Marketing

How Publishers Can Boost Revenue With A Subscription Box, Part 2
August 27, 2018 at 12:24 pm

In my last post, I explored the important considerations publishers should make before launching a subscription box, including developing your offer and branding, choosing a platform, finding products and marketing. Now it’s time to start thinking about how you’ll actually get your subscription boxes to your customers. In a third and final post, I’ll share…

Media Pitch: Centiment Aims to Remove Marketing's Emotional Blindspot
August 16, 2018 at 11:15 am

Perhaps the most sought after yet elusive component of marketing is understanding the emotional impact that a brand’s messaging has on its audience. Yet emotion is a fundamental factor for driving brand engagement. Centiment, a neuro-powered marketing and advertising technology, aims to remove the emotional blind spot for businesses. By collecting data about how people…

Vanity Fair’s September Cover Sells Something. And Not Only What It Says.
August 13, 2018 at 1:04 pm

Let’s face it: Very few people really read a magazine’s cover credits, which is to say, the boxes of very small type inside the table of contents listing the team behind the image, the clothes worn and the cosmetics used. Sometimes, however, they contain nuggets of information that…

Unilever Says No More Fake Followers and Bots
July 2, 2018 at 11:15 am

Unilever’s CMO Keith Weed kicked off Cannes with a big announcement: The company would make an effort not to work with influencers who had fake followers or used bots to grow their accounts. But the reality of working with influencers whose followings are authentic may be trickier than just making a proclamation like that. Neil Waller, CEO…

Future CEO Zillah Byng-Thorne on the Sustainability of Ecommerce & Monetizing Specialist Content
July 2, 2018 at 10:50 am

Publishers have historically touted ecommerce as a golden opportunity to increase their topline revenue. In this age of digital disruption, where major platforms like Facebook, Google and increasingly, Amazon have asserted their dominance, publishers of all sizes have had to work hard to reconfigure their business models to adapt. For media brands, now is the…

Tech Talk Face Off: Publishing Technology and Media Trends
May 16, 2018 at 9:20 am

There is no denying that technology has changed the publishing industry in profound ways. Denis Wilson, Editor-in-Chief of Publishing Executive, sat down with Target Marketing's Thorin McGee for an installment of the "Tech Talk Face Off" video series, taking a closer look at exactly what has changed, how it impacting publishers, and what they need to…

Can Publishers Monetize Their Digital Technology Expertise?
April 27, 2018 at 10:24 am

Recently I sat down with Thorin McGee, editor-in-chief of sister publication Target Marketing, to discuss the technologies publishers are adopting – and in some cases have mastered – to consider how this impacts the marketing ecosystem. In many cases, publishers are now leading the way in terms of innovating with digital media and marketing technology,…