CCPA entered the alphabet soup of laws for marketers to follow on New Year’s Day. But what they need to follow isn’t yet set in stone.
I have a prediction for 2020. I think 2020 will be the year when influencer marketing becomes a “big time” tactic.
In 2019, publishers fought shrinking ad revenue with diversified business models. Many focused on digital subscriptions, while others ramped up events, ecommerce, and other lines of revenue. And of course, user privacy moves impacted everyone and put an even greater premium on publishers' first-party data. Some notable changes and continued trends: Browsers cracked down on…
Sometimes, I envy scientists. Their words have meaning. Oxygen is oxygen is oxygen. One biologist doesn’t use it one way, while a chemist uses it in a different way. In the marketing industry, we’re not so lucky. Many marketers and writers latch onto an industry buzzword, and all of a sudden everything is AI and…
AI boosts marketing and sales, with easy and automated options for personalization, customer service, and improving user experience.
A farm stand did an excellent job positioning its peaches to my daughter. As a marketer, how can you replicate that effective branding?
Here’s how to evaluate customer reactions to your brand messaging and content in order to engage them and increase conversions.
In this episode of "What Were They Thinking?" Melissa Ward, managing editor for Publishing Executive's sister brand Target Marketing, looks at the new apocalyptic interactive content series from Tinder.