Marketing

The Pivot to Paid News, in 5 Charts
February 21, 2018 at 2:41 pm

After two decades of publishers giving their content away for free, many are coming around to the idea that they should charge for it. The question is: How much? Digital consumer revenue is expected to become a bigger share of news publishers’ revenue over the next few years, but many publishers are still charging more…

Press Release: Meredith Names Alysia Borsa as Chief Marketing and Data Officer
September 26, 2017 at 3:32 pm

NEW YORK, NY (SEPTEMBER 26, 2017) – Meredith Corporation (NYSE:MDP;www.meredith.com), the nation’s leading media and marketing company serving 110 million unduplicated American women and three out of four U.S. Millennial women, today announced that Alysia Borsa has been named Chief Marketing and Data Officer. In her expanded role, Borsa will lead corporate marketing strategy, integrated…

The Latest Important New Role at Publishers: The Influencer Wrangler
April 13, 2017 at 1:50 pm

As marketers are embracing influencer marketing, publishers are increasingly tapping social stars to build their editorial brand. As a result, the role of influencer manager — that is typically found at an ad agency — is gaining importance at media companies. An influencer manager’s responsibilities vary depending on the organization. They can be simply to…