Marketing

Press Release: Berkery Noyes Releases Media and Marketing Industry M&A Report for Half Year 2016
July 12, 2016 at 2:26 pm

NEW YORK — July 11, 2016 — Berkery Noyes, an independent mid-market investment bank, today released its half year 2016 mergers and acquisitions trend report for the Media and Marketing Industry. The report analyzes M&A activity during the first half of 2016 and compares it with the four previous six-month periods from 2014 to 2015. Deal volume decreased seven…

Video: Why Google & Facebook Remarketing Should Be Part of Your Audience Development Strategy
July 5, 2016 at 10:33 am

The following video is excerpted from the Publishing Executive webinar “Innovative Strategies for Growing & Monetizing Your Audience”. The full webinar is available on-demand here. What’s the missing piece to your audience development strategy? According to eMedia Strategist founder and president Eric Shanfelt, it’s remarketing. During a recent Publishing Executive webinar, Shanfelt explained that a…

Hearst Announces Launch of Trend Detector
June 23, 2016 at 1:30 pm

Hearst has announced that its industry-leading trend detector, Buzzing@Hearst, is now open to advertisers, allowing them to programmatically target top-performing content across Hearst’s media properties. Born out of years of research and development, Buzzing@Hearst analyses data-driven signals to constantly monitor trending articles, enabling marketers to uniquely marry their message to what’s hot in real-time. Buzzing@Hearst…

How Publishers Are Getting “Data-Fleeced” by Ad Networks
June 16, 2016 at 2:54 pm

Melody Kramer’s recent piece, “When newsrooms don’t own their data, other companies profit” on Poynter should be a hard and fast wake-up call for publishers. Kramer, a former digital strategist at NPR and former visiting Nieman Fellow at Harvard University, offers several insights from publishers about how newsrooms collect then give away data programmatically without…

The Future of Marketing Will Be Built on Personalization & Artificial Intelligence
June 16, 2016 at 2:24 pm

Greg Grdodian, CEO of marketing solutions provider Reach Marketing, believes that the future of audience development will be shaped by the expansion of real-time personalization and artificial intelligence. He says that these two technologies will enable publishers to create personalized experiences for consumers and offer content…

Video: 2 Tactics to Grow & Monetize Email Lists
June 15, 2016 at 2:49 pm

Editor’s Note: The below video is excerpted from the webinar “Innovative Strategies for Growing and Monetizing Your Audience”. Email remains one of the most effective tools for growing an audience, building long-term relationships with readers, and driving new revenue. It can be easy to overlook with the swath of new audience development tools out there,…

Press Release: Marketo Enters into Definitive Agreement to be Acquired by Vista Equity Partners for $1.79 Billion
June 2, 2016 at 2:01 pm

SAN MATEO, Calif., May 31, 2016 /PRNewswire/ -- Marketo, Inc. (NASDAQ: MKTO), the leading provider of engagement marketing software and solutions, today announced that it has entered into a definitive agreement to be acquired by Vista Equity Partners ("Vista"), a leading private equity firm focused on investments in software, data and technology-enabled businesses. The terms of…

Press Release: Barry Fleming Named Vice President, Digital Director Of MPA
June 1, 2016 at 1:37 pm

New York, NY (MAY 31, 2016) – Barry Fleming has been named Vice President, Digital Director of MPA – The Association of Magazine Media, it was announced today by Linda Thomas Brooks, MPA president and CEO. Fleming’s appointment is effective immediately. Fleming has an extensive technology background and is skilled in business development, strategic planning,…

Press Release: 6sense and Forbes Announce First-of-Its-Kind Exclusive Publisher and Predictive Partnership
May 24, 2016 at 4:51 pm

SAN FRANCISCO, Calif. (May 24, 2016) – 6sense, the industry's leading predictive intelligence platform for B2B marketing and sales, today announced a first-of-its-kind partnership with Forbes. As the first of several key partnerships, 6sense and Forbes will provide joint customers the ability to use predictive intelligence to identify prospects in active buying cycles and deliver highly targeted media…

Press Release: Active Interest Media Hires Collin Stewart as Director of Marketing for the Healthy Living Group
May 16, 2016 at 10:02 am

Boulder, CO (May 16, 2016) -- Active Interest Media (AIM, aimmedia.com) today announced that Collin Stewart has been named Director of Consumer Marketing for AIM’s Healthy Living Group (HLG). In this new position, Stewart will drive the strategic direction of and marketing for AIM Healthy University (AHU), and support marketing for all consumer offerings. The…