Marketing

How Publishers Should React to Google’s Interstitial Crackdown
September 27, 2016 at 11:13 am

Publishers were thrown into a bit of a panic recently when Google announced they’d be penalizing websites that use “intrusive interstitials” (aka pop-ups & lightboxes) on mobile. The reason for the panic is that interstitials are widely used among publishers for various purposes, including: Advertising: This is the main target of the Google crackdown --…

Doubts About Digital Ads Rise Over New Revelations
September 26, 2016 at 11:16 am

Marketers who have been pouring huge sums into digital advertising are wrestling with several recent events that add to a troubling picture: some are finding they can’t be sure how well that money was spent or what they’ve received in return for it. The lack of transparency that plagues the advertising industry was on stark…

Press Release: Joanna Coles Named Chief Content Officer of Hearst Magazines
September 6, 2016 at 2:52 pm

NEW YORK, September 6, 2016 — Hearst Magazines today announced that Joanna Coles has been appointed chief content officer, a new executive role within the media company. Coles had been editor-in-chief of Hearst Magazines’ flagship brand Cosmopolitan since 2012, as well as editorial director of Seventeen since 2014. The announcement was made by Hearst President and CEO Steven R.…

Email Marketing Benchmarks: How Do You Measure Up and How Can You Improve?
August 17, 2016 at 2:26 pm

If you want to build a world-class email marketing program, you’ll need to know how you measure up to the top tier when it comes to opens, click-throughs, engagement and list churn -- and what best practices you can employ to improve performance in areas that are falling short. Join IBM Account Director Jill Johnson as she dives into the data from IBM Marketing Cloud’s exclusive “2016 Email Marketing Metrics Benchmark Study,” an analysis of emails sent by nearly 3,000 brands.

Time Inc. Plans to Lay Off Over 100 Workers
August 4, 2016 at 11:55 am

Time Inc., which in recent weeks has undergone a major corporate reorganization and a retooling of its sales and marketing staff, is laying off an estimated 110 people across all areas of the company, according to people familiar with the situation. As part of its reorganization efforts, Time Inc. has created new teams to focus…

Press Release: Berkery Noyes Releases Media and Marketing Industry M&A Report for Half Year 2016
July 12, 2016 at 2:26 pm

NEW YORK — July 11, 2016 — Berkery Noyes, an independent mid-market investment bank, today released its half year 2016 mergers and acquisitions trend report for the Media and Marketing Industry. The report analyzes M&A activity during the first half of 2016 and compares it with the four previous six-month periods from 2014 to 2015. Deal volume decreased seven…