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5 Keys to HousingWire’s Double-Digit Revenue Growth in 2018
May 2, 2019 at 2:37 pm

Put your readers first, and your web traffic and revenue will follow. At least that’s what B2B media company HousingWire has learned since expanding and refocusing editorial coverage in 2018. The company, which serves the mortgage and real estate markets, saw double-digit revenue growth last year and maintains an upward trajectory in 2019. The publisher…

How Push Notifications Are Exposing Readers to a New Breed of Cyber Attack
April 1, 2019 at 11:10 am

It should come as no surprise to anyone involved in the digital advertising ecosystem that fraudsters are always looking for new methods to target users with sophisticated digital attacks. As soon as innovative new ways of engaging with users are developed, cyber criminals aren’t far behind with a method for exploiting these innovations, particularly when…

Podcasts Reap Engagement. It's Time for B2B Media to Dive In
February 28, 2019 at 11:17 am

As members of the B2B media sector, we’re always on the hunt for new ways to engage our audience – especially the millennial generation. From events to videos to remarketing schemes, we’re continually looking for ways to break down the four walls that make up our websites and meet our audiences where they are. While…

‘Hard to Back Out’: Publishers Grow Frustrated by the Lack of Revenue From Apple News
February 25, 2019 at 1:17 pm

Last year, Apple News brimmed with promise for publishers, offering an engaged, high-quality audience that seemed to do nothing but grow. Ad revenue wasn’t great, but at the start of 2018, most publishers assumed that would come around. One year later, most publishers are still waiting. Monetization on Apple News remains a slog, according to seven…

Google News is Broken
February 11, 2019 at 1:31 pm

There's been a lot of discussion about the future of publishing over the last few years, particularly as Facebook traffic began cratering, leaving publishers scrambling to find new sources of traffic. What's never really discussed, however, is how those platforms work, and how news sources end up getting mountains of traffic from them, let alone…

Apple News Boosts Readership To 85 Million
February 1, 2019 at 9:06 am

Apple scored a victory of sorts as its stock climbed after the iPhone maker revealed dismal results from its fiscal first-quarter that included the holiday buying season. The company also revealed positive metrics for its growing services business that includes its Apple News content aggregator. On Jan. 2, CEO Tim Cook had braced investors for…

Apple Can’t Win Over Media With Its Old Approach
December 17, 2018 at 11:53 am

Apple Inc. wants to become a subscription powerhouse for music, apps, online video, news and more. The company’s negotiations with news and magazine publishers offer a glimpse at the challenges this strategy will face. Bloomberg News detailed on Wednesday why some news and magazine publishers are wary of Apple’s effort to refashion Texture, a company Apple acquired this year that offers…

Google is Launching a Voice-Driven Version of Google News for Smart Speakers and Phones
December 10, 2018 at 1:03 pm

People like smart speakers, but there are a lot of things they don’t like about news on smart speakers. As recent research by Nic Newman — published by the Reuters Institute for the Study of Journalism, and written up by us here — shows, consumers aren’t the biggest fans of the sort of news briefings that publishers have been pushing out.…