Mobile

Inside Apple’s Pitch to Wary Publishers
October 3, 2018 at 8:00 am

You can’t blame publishers for being wary when a giant Silicon Valley tech platform comes to them promising big new audiences and (someday) a way to make money off them. But publishers, burned by Facebook, are now looking with no small amount of optimism to Apple, which has quietly wooed publishers over the past year…

The Temptation of Apple News
September 26, 2018 at 3:16 pm

In the years leading up to the 2016 U.S. election, Facebook became the world’s de facto morning newspaper—and everyone wanted to land on A1. With more and more people getting their news on the app and in the news feed, media companies competed in the company’s algorithmic sweepstakes, crafting headlines and story ideas to induce…

'The New York Times' Introduces 'Your Feed' To iOS App
August 10, 2018 at 10:04 am

To help its readers keep up with the roughly 160 articles published per day, The New York Times has added a feature to its iOS app called “Your Feed.” The feature allows users to create customizable channels made up of Times’ content. Rolled out last week and officially announced on Friday, “Your Feed” provides users with 24 different channels…

Why MAZ Wants to Help Publishers Solve Their Content Logistics Problems
July 31, 2018 at 11:23 am

Earlier this year, MAZ relaunched itself as the Content Logistics Company. The move reflected its renewed mission to help publishers with a critical problem: the ongoing proliferation of platforms and the exasperating need to publish content everywhere, all of the time. In this video, MAZ Chief Revenue Officer Shouvik Paul explains what exactly content logistics…

3 Gmail Changes: What You Need to Know
April 25, 2018 at 10:09 am

Gmail is going to look very different, very soon. Gmail changes are coming to the web version of the email option, making it look more

Why Meredith is Serving Up More Shoppable Content on its Food Sites
April 6, 2018 at 12:09 pm

Advertisers are hungry to connect ad spend to consumer purchases, and publishers want to grow their non-advertising revenue. Meredith is trying to serve up products that address both problems. The women-focused publisher partnered in March with eMeals, a subscription meal-planning app, where editors from Better Homes and Gardens, EatingWell and Allrecipes contribute meal plans and…

Apple Expands Test to Sell Ads in Apple News
March 26, 2018 at 10:03 am

Apple is expanding the number of publishers that can serve ads into their Apple News articles using Google’s DoubleClick for Publishers after testing the option last year, according to five publisher and industry executives. An Apple spokesperson declined to comment on the record. The DFP move lets publishers take the direct-ads sold on their own sites…

Google Promises Publishers an Alternative to AMP
March 12, 2018 at 10:50 am

Google’s AMP project is not uncontroversial. Users often love it because it makes mobile sites load almost instantly. Publishers often hate it because they feel like they are giving Google too much control in return for better placement on its search pages. Now Google proposes to bring some of the lessons it learned from AMP to the web as a whole.…