Mobile

SourceMedia Moves into Dynamic Native Ads
March 12, 2018 at 8:00 am

SourceMedia offers a variety of B2B publications, including American Banker, Accounting Today and Employee Benefit News. Today, the company is announcing it is moving away from static native ads for the online versions of those publications, and for elsewhere, as it launches three new ad types — two…

Q&A With Anna Robertson, Strategic Consultant for Disney/ABC & Former Head of Yahoo Video
February 23, 2018 at 2:51 pm

In May of 2000 The Washington Post published a feature on two standout seniors soon to graduate from The University of Virginia. Anna Robertson was one of the “Campus Jewels” profiled. Little did she know how prescient her comment from the article would be: While aspiring to make a mark in TV news, Robertson believes…

The Race is on For Media Brands to Own Voice-Assistant “Skills”
February 22, 2018 at 11:10 am

In January, we took a journey to understand the opportunity for media brands with voice-enabled devices like Amazon’s Echo Dot (aka Alexa) and the Google Home device. But there’s a big learning curve and a new language that you have to learn when you make the decision to target these platforms and actually have your…

How Publishers Should be Using Google’s PageSpeed Insights Tool
February 15, 2018 at 1:05 pm

It’s official: page speed will be a ranking factor on mobile as of July 2018. This important news arrived one week after Google released version 4 of its PageSpeed Insights API tool, cementing it as a critical instrument in the publisher mobile optimization toolbox. This piece will explain why Google is prioritizing speed and how…

Press Release: Meredith Corporation Partners With Google On Launch Of New Product
February 14, 2018 at 1:52 pm

NEW YORK (February 13, 2018) - Meredith Corporation announced today that it is among the beta publishers launching AMP Stories, which was created in collaboration with the open source AMP project and Google. AMP Stories provides a mobile-focused format for delivering news and information as visually rich, tap-through stories. PEOPLE is the first Meredith brand to work on developing…

Media Pitch: Video Intelligence Uses Machine Learning to Up Video Content & Ad Revenue
February 1, 2018 at 12:42 pm

While the near wholesale pivot to video made by some publishers in 2018  looks foolhardy in hindsight, there’s no question that video is increasing its share of attention on the web, especially on mobile. Publishers that want to up their video game often face the obstacle of scaling the production of video needed to grow…

Pushed Beyond Breaking: U.S. Newsrooms Use Mobile Alerts to Define Their Brand
November 30, 2017 at 1:05 pm

The aim of this research is to provide a comprehensive overview of how U.S. news outlets are using mobile push alerts to reach their audiences. Its objectives are to better understand how and why news outlets are using mobile push alerts, the decision-making process and workflows behind their use, how metrics inform strategy, and the…

Our Love Affair With Digital Is Over
November 21, 2017 at 8:00 am

A decade ago I bought my first smartphone, a clunky little BlackBerry 8830 that came in a sleek black leather sheath. I loved that phone. I loved the way it effortlessly slid in and out of its case, loved the soft purr it emitted when an email came in, loved the silent whoosh of its…