Native Advertising

Revenue Diversification Has Never Been More Vital
August 13, 2020 at 11:51 am

Publishers have always been on a quest to broaden revenue sources, but the continued uncertainty resulting from COVID-19 means diversification is more important than ever. One revenue opportunity that has taken off – and looks likely to remain viable, even in these unprecedented times – is native commerce.

How 6AM City Is Rethinking Digital Media at a Local Level
May 18, 2020 at 8:31 am

From Greenville, S.C., to Lakeland, Fla., media company 6AM City is engaging audiences in communities across the southeastern U.S. with email newsletters in the spirit of The Skimm – but on a hyper-local level. In this episode, Co-Founder & COO Ryan Heafy discusses 6AM's business model, technology strategy, and plans for expansion.

Condé Nast Entertainment President Oren Katzeff on Video Production During COVID-19 Pandemic
April 13, 2020 at 7:43 am

Condé Nast Entertainment (CNE) develops video and audio content for major media brands including Bon Appétit, GQ, Vanity Fair, and Vogue – now with the added challenge of remote production during the COVID-19 pandemic. In this episode, we talk to CNE President Oren Katzeff about how the global studio is operating during this trying time and experimenting with new formats from home.

Why Newsletter Business Is Booming for Morning Brew
February 10, 2020 at 11:03 am

Business newsletter company Morning Brew grew revenue by 333% last year, from $3 million in 2018 to $13 million in 2019. Co-founder and COO Austin Rief shares a closer look at how the company has expanded to reach nearly 2 million subscribers – and why it will continue to bank on email.

Branded Content: Possibilities, Pitfalls, and Predictions
January 14, 2020 at 9:54 am

A seismic shift happened in the 2010s: Platforms took control of audiences away from publishers and brands. The result is the need to pay-to-play, which comes with a host of challenges. Brands need to find ways to efficiently expand their reach, while publishers need to create sustainable revenue streams that don’t fully rely on volatile…

Offer, Don’t Ask: The Mindset That Earns Audience Trust
December 30, 2019 at 2:06 pm

Publishers and advertisers have an inherently intertwined relationship. So much so, they sometimes mirror each other. But publishers need to remember that although they rely on and have shared goals with advertisers, they are not advertisers. If publishers lose sight of this, they also lose (or never develop) the trust of the audiences they need…

New Year, New Law: How Publishers Can Prepare for CCPA
December 3, 2019 at 11:08 am

On Jan. 1, publishers will wake up with more than a champagne-induced headache and an unachievable New Year’s resolution – they will have an additional data privacy law to comply with in the form of the California Consumer Privacy Act (CCPA). With the regulation still being finalized, and some ambiguous provisions open to interpretation, many…