Newsletters

Do You Want to Write for Publishing Executive?
May 25, 2018 at 9:57 am

At Publishing Executive, we strive to provide insight and advice that is thought-provoking and useful to those working throughout the spectrum of the publishing industry. From those leading sales strategy to the technology gurus to the C-suite executives, our mission is to gather information and provide insight that will help media and publishing companies to…

How Money-Media Converted Free Subscriptions to Paid Newsletters
March 28, 2018 at 8:00 am

There are countless free newsletters in B2B publishing, as well there should be. Newsletters do great things. They are the number one traffic builder for most niche verticals, since social media and search only go so far in bringing hydrocarbon experts or facility managers to your site repeatedly. Sending daily - or at least weekly…

4 Church-and-State Scenarios Publishers Must Consider in the Digital Age
March 16, 2018 at 12:56 pm

Some pundits have claimed that publishing’s so-called “separation of Church and State” is a relic of the Golden Age of Print. But given recent trends in marketing and digital publishing, plus the need to consider WWGD (What Would Google Do?), not letting our commercial interests taint our editorial coverage may be more important than ever.…

The 3 Hard Truths Publishers Must Face in 2018
January 16, 2018 at 8:00 am

With monetization pressures mounting, publishers find themselves at an industry-wide crossroads, and the endless predictions about what next year holds reflect as much. Everyone agrees 2018 will be a year of significant change, but few agree on the best strategy and direction. Is 2018 to be the year of last-ditch battles for survival, or will…

Why Quartz Is Churning Out Short-Run Newsletters for Big Events
January 8, 2018 at 1:13 pm

Quartz knows that the best place to reach its audience is their inboxes, so it’s acting accordingly in 2018. The inbox is “the new homepage for executives,” said Katie Weber, vp of client partnerships for Quartz. After doubling the size of its newsletter subscriber base in 2017 to 700,000, the business news publisher is putting…

The Top 10 Tech Stories of 2017
January 4, 2018 at 9:53 am

In 2017, the opportunities and disruptions created by technology continued to be conversation number one in the media business. Throughout the year Publishing Executive explored how technology is changing the business from many different angles, including the rise of Customer Data Platforms, new opportunities to leverage the Internet of Things, and browser updates that will transform…

Digital Scale For Sale: How Publishers Can Thrive in an Era of Consolidation
December 6, 2017 at 10:18 am

Scale has been important in the digital publishing business – and industry in general – for as long as I can remember. But, not until Facebook and Google started gobbling up all of the growth in U.S. digital ad spending (63% according to eMarketer estimates) has the need been so acute. Publishers require scale to…

News Digest TheSkimm Explores Possible Sale, Investment After Receiving Interest
December 5, 2017 at 2:35 pm

TheSkimm, the daily news digest that has taken off with younger women, is exploring a possible sale after being contacted by an interested buyer, according to people familiar with the matter. After receiving the inbound interest, theSkimm has been holding preliminary discussions with media companies to gauge their interest in investing or acquiring it outright,…

How The Los Angeles Times Used Hit Podcast ‘Dirty John’ to Drive Newsletter Sign-Ups
October 24, 2017 at 1:32 pm

It turns out hit podcasts can help drive newsletter sign-ups. The Los Angeles Times used interest in “Dirty John,” a podcast and editorial series that the Tronc-owned title produced in partnership with Wondery, to get an additional 21,000 email subscribers to Essential California, five times the total it has accumulated in the months leading up…