Newsletters

Digital Publishers Need a Revenue Revolution
December 9, 2019 at 8:30 am

Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens and user-generated content platforms, and the media landscape is increasingly fragmented across devices, channels,…

Field & Stream Packages Existing Content into Seasonal Venison Newsletter
November 26, 2019 at 3:20 pm

In the great shift to consumer revenue, publishers are experimenting with newsletter products that provide content and services specific to reader interests. Keeping with this trend, outdoor publication Field & Stream launched a seasonal newsletter called The Venison Course, which delivers venison recipes and kitchen gear recommendations to subscribers at the peak of deer-hunting season.

3 Ways Publishers Are Using AI to Meet Reader Expectations
October 28, 2019 at 8:30 am

Companies like Netflix, Amazon, and Spotify are raising the bar on consumer expectations for personalized experiences. These companies are using technologies like artificial intelligence (AI) to provide customized recommendations to subscribers and customers in real-time. Consumers have come to appreciate this approach and now expect other brands — including publishers — to cater to their individual…

Publishing Trends to Watch in 2020
October 24, 2019 at 8:50 am

The weather is cooler, the pumpkins are here, and it’s time for people with opinions to start publishing articles announcing what to watch for in the media and publishing industry in the coming year. There are many others like it, but this one is mine. The media industry is experiencing a flood of consolidations. From…

Using Data to Shorten Your E-Commerce Sales Cycle
October 17, 2019 at 9:00 am

As publishers have gotten deeper into the e-commerce game, we've turned our attention to the infamous marketing funnel. But while we're obsessed with understanding where we lose people in the funnel, we often forget to pay attention to another equally important factor: time.

How to Get Credit for the Traffic You Drive to Your Advertisers
October 14, 2019 at 10:27 am

When I work with a publisher on their digital strategy, the first thing we do is look to better monetize the digital assets that they already have. This includes an in-depth analysis of how they’re fulfilling and reporting on digital ad programs. Almost invariably, I discover that the publisher isn’t properly setting up their ad…

Concerned about Amazon's Growing Digital Ad Business? Turn to Email
July 29, 2019 at 11:26 am

For quite some time the digital advertising world has been described as a duopoly between Google and Facebook with every other online ad platform picking up the scraps. That state of affairs has been changing over the last few years, with Amazon’s advertising business catching up and becoming the third largest ad platform in the…

What Publishers Can Learn from Influencer Marketing
July 2, 2019 at 8:44 am

Many legacy publishers are struggling for the same reasons that traditional, non-digitally native retailers did when DTC brands like Bonobos, Casper, and Warby Parker emerged. Look at the old guard of retailers – JCPenney, Macy’s, and Sears – and you’ll notice a similar trend between them and more traditional media brands: a focus on scale,…

Media Pitch: Pico Aims to Help Publishers Shift to Reader Revenue
June 28, 2019 at 10:03 am

Media companies are increasingly turning to subscriptions and membership products to rely more on readers and less on advertising revenue. And with ever-tightening browser privacy controls and data regulation, publishers' first-party data is becoming more valuable than ever. Enter Pico, a platform seeking to equip publishers with the tools to improve user experience, increase email…