Newsletters

How to Develop Newsletters That Readers Actually Want
February 10, 2017 at 1:57 pm

I’m not sure if ‘Inbox Zero’ is still a thing, and I’ve certainly never gotten anywhere close to achieving it, but I absolutely get the desire to free yourself from the unrelenting tyranny of email. And given the flurry of email-management apps and self-help books out there, I’m not alone. If a tweet I came…

Video: How SourceMedia Converts Unknown Readers Into Known Users
February 1, 2017 at 2:55 pm

SourceMedia VP of audience & data AnnMarie Wills says the key to growing subscriptions is turning unknown readers into known readers. In a recent webinar, Wills explains that SourceMedia knows 15% of the readers that visit one of its sites, meaning 85% of visitors to that site are unknown. That’s a huge problem, and one…

Lessons from Mic’s Data-Driven Newsletter
January 27, 2017 at 2:51 pm

At a time when newsrooms across the country are downsizing and streamlining to make the most of their resources, collecting data can either be a tool to increase efficiency and impact or it can be an enormous waste of time. The difference is in learning from and iterating based on that data. Testing, measuring and…

How Modern Healthcare Used Email to Convert 3% of Its Audience Into Paid Subscribers
November 30, 2016 at 8:00 am

Automated email is a powerful tool for publishers to nurture readers towards a subscription or purchase. Email automation allows publishers to develop a targeted email series that automatically deploys to readers based on certain actions they’ve taken. For example, Modern Healthcare, a title by Crain Communications, created a welcome series of emails for new email…

Video: Robb Report's Tips for Growing a Highly-Engaged Newsletter Readership
November 14, 2016 at 11:26 am

In 2015 Robb Report saw an opportunity to increase revenue by launching a daily newsletter, Robb Report Insider. The goal of the daily newsletter was to curate the vast amount of content Robb Report produces daily into a handful of stories that would best capture readers’ interests, explained VP of digital web initiatives David Dubrino…