Online Learning

Confronting COVID-19: How Bobit Business Media Brands Are Supporting Salon Professionals
April 2, 2020 at 1:53 pm

While many professionals are gradually observing the impact of COVID-19 on their industries, others felt it the moment their businesses shut doors to the public. The latter is true for the salon owners and hairstylists who engage with Bobit Business Media’s Beauty, Health & Wellness division brands. Here’s how these media brands are supporting salon professionals via webinars, downloadable resources, and other timely content.

Active Interest Media’s SVP of Digital on New Memberships & Commerce Opportunities
October 9, 2019 at 8:30 am

From ecommerce to over-the-top video, legacy media companies are eyeing a range of monetization opportunities in their transition to more diverse business models. In their search, it's important for publishers to assess whether new revenue streams stem from the core roots of their business, says Pete Sheinbaum, Active Interest Media’s new senior vice president of…

4 Ways Publishers Are Monetizing Video
October 10, 2018 at 12:38 pm

More and more publishers are looking to video as a platform for their premium content, and it’s easy to see why. With improved devices and a 5G network on the horizon, the Cisco Visual Networking Index (VNI) Complete Forecast predicts that by 2021: Video will represent 80 percent of all internet traffic There will be…

How to Launch A Profitable Online Course While Growing Your Audience
September 5, 2018 at 11:52 am

If you’re looking for new ways to build your audience, I’d like to show you a process that will get your audience to help you design an online learning course that they’ll be willing to pay you to develop. In addition, I will show you how to market this course using a webinar, which will…

Fortune’s New Money-Making Plan? Higher Education
May 11, 2017 at 2:12 pm

In 2005, when Alan Murray was rising through the ranks at The Wall Street Journal, he ponied up for an executive education program at Stanford. The cost? Around $45,000, back then. The length of the program? A few weeks. The whole experience left him thinking these programs were ripe for disruption from a competitor who…

Beyond Subscription & Ad Sales: 2 Keys to Growing Alternative Revenue
March 15, 2017 at 2:51 pm

Few people buy lifestyle or news content in the volume they used to. Our readers often expect it to be free, yet they’re perfectly willing to pay for niche content. Media brands must harness that niche interest in order to expand their business models into other verticals at a faster pace. One already explored scenario…