Paywalls & Registration

Think Apple News is Going to Save Your Traffic? Think Again.
November 15, 2018 at 9:32 am

In a year where Facebook has pushed publisher content further down the news feed (and further down their list of priorities in general), Apple News has seemed to be a relative bright spot in the ongoing tug-of-war between publisher and platform. Pre-installed on millions of devices, Apple’s news aggregator allows publishers to reach large audiences…

So Some People Will Pay for a Subscription to a News Site. How About Two? Three?
November 14, 2018 at 10:12 am

The path forward for premium media is seemingly clear: Put up a paywall. Digital advertising is a duopoly-dominated mess; any print or broadcast cross-subsidy you might have is declining at one speed or another. Your loyal core digital readers may be only a tiny fraction of that big “monthly uniques” number you put into press…

Quartz’s Vision for the Future
November 14, 2018 at 10:09 am

Over the past few months, we’ve been working on the most significant expansion of Quartz since our launch. Today, for the first time, you can access these new offerings: a new app for the Quartz community and a new membership program to deepen your relationship with us. Quartz was founded as a guide to the new global economy, determined…

The New York Times is on Pace to Earn More Than $600 Million in Digital this Year
November 2, 2018 at 9:39 am

The Failing New York Times released its third-quarter numbers this morning and, well, if the rest of the news industry was doing this well, we could shut down Nieman Lab and grab some worry-free beach time in warmer climes. Its ongoing transition from print to digital revenue has been managed without the staffing disruption just about everyone…

How Publishers Can Achieve an Ideal Revenue Mix
October 29, 2018 at 1:11 pm

Some alternative revenue plays are unlikely to get traction outside their own, very specific, audience. But others are becoming staples of the modern publishing portfolio and should be considered by every publisher looking to establish a healthy revenue mix.

How More Nuanced Subscription Management Yields Customer Growth
September 17, 2018 at 12:20 pm

In pursuit of revenue growth, the move to a subscription model has been inevitable for media businesses. For many publishers, the first inclination is to adopt a paywall strategy that gives readers access to a limited number of articles for free, after which they are charged a fee per article. In its simplest form, the…

The FT Will Hit 1m Subscribers Next Year, 17 Years After Putting Up its Paywall
September 10, 2018 at 12:15 pm

The Financial Times believes it will complete its “march to a million” journey to 1 million paid subscribers next year after a positive response to a change in its access model. The FT revealed it now has 930,000 paid subscribers, with 740,000 of those (79.6%) being digital subscribers…

You Can Sell Anything Once, But How Do You Keep Readers Paying for Content?
August 29, 2018 at 12:14 pm

Though the UK’s vote to exit the EU and the election of Donald Trump may have roiled the British and American public, both have been great for subscription sales. Stories of the readership surge caused by the Trump Bump and the Brexit Bounce are legend among audience development professionals. Everyone knows, except maybe the president,…

How The Sun Took on The Mail Online – and Won
August 20, 2018 at 1:48 pm

It is exactly five years since Rupert Murdoch’s British newspaper stable made its audacious – and we can now say almost calamitous – move to put The Sun behind a digital paywall. News UK’s decision in August 2013 to charge for online access to the nation’s most popular tabloid – in spite of all its…