Paywalls & Registration

5 Ways to Gamify Your Website and Increase Reader Engagement
January 24, 2020 at 1:43 pm

Increasing reader engagement is a top goal among digital publishers for many reasons. Google is known to rely on engagement factors such as time spent on site and bounce/click-through rates for its search result pages, but high engagement helps publishers in plenty of other ways, including: Stronger brand recognition Decreased advertisement costs thanks to high…

3 Publishers on Data Regulation, Cookie Blocking & the New Age of Consumer Privacy
January 22, 2020 at 3:37 pm

Data protection laws and privacy-minded browser updates are forcing publishers to rethink their digital business strategies. At Publishing Executive’s FUSE Media Summit in November, media execs from Northstar Travel Group, Annex Business Media, and Granite Media discussed how their organizations are adapting for success.

12 Most Popular Media Tech Stories of 2019
December 19, 2019 at 9:58 am

Media organizations doubled down on their efforts to convert readers into paying customers — and they used technology to do so. From online subscriptions and micropayments to digital advertising and user experience, Publishing Executive's media tech coverage in 2019 reflected the range of business priorities among today's publishers.

How Do You Sell Content to an Audience That Controls the Narrative?
December 11, 2019 at 11:35 am

Now more than ever, the publishing industry finds itself on a quest for more effective ways to make money. For the past few years, the industry has been working through a regular cycle of taglines and keywords: ‘metered models,’ ‘memberships,’ ‘registration paywalls,’ dynamic paywalls,’ and so on. These have led publishers to leverage a mixture…

The Impact of Chrome 76: Why a Freemium Model Is the Future
November 11, 2019 at 11:06 am

It is often said “when one door closes, another opens.” And that is the scenario many subscription-dependent publishers find themselves in today. Publishers have long deployed metered paywalls allowing them to track and cap the number of articles read unless a reader subscribes. Savvy internet users have learned to browse in Incognito or Private mode,…

Subscriber Yield Management Grows Long-Term Consumer Revenue
November 4, 2019 at 11:43 am

Companies with subscribers can apply different pricing across customers to a degree not possible in many industries because they have one-to-one relationships with each customer. This one-to-one communication enables personalization and customization of the relationship between customer and company across many dimensions, pricing included. Other industries, such as consumer packaged goods, have prices that are…

Publishers Are Missing the Point: Private Browsing Isn’t a Roadblock, It’s a Road Map
October 31, 2019 at 12:47 pm

The publishing industry was up in arms over the summer when Google officially closed the loophole in its Chrome browser that allows website owners to detect whether a visitor has enabled Incognito mode to view their site. The complaint? It effectively undermined publishers’ efforts to prevent readers from circumventing their paywalls as they could no…

3 Ways Publishers Are Using AI to Meet Reader Expectations
October 28, 2019 at 8:30 am

Companies like Netflix, Amazon, and Spotify are raising the bar on consumer expectations for personalized experiences. These companies are using technologies like artificial intelligence (AI) to provide customized recommendations to subscribers and customers in real-time. Consumers have come to appreciate this approach and now expect other brands — including publishers — to cater to their individual…

Why Audience Ownership Helps You Control Your Margins
October 8, 2019 at 10:32 am

The dawn of digital publishing brought about a tumultuous shift within the media landscape. Publishers have had to adapt to many emerging realities – but the latest challenge still hasn’t been fully overcome. Even if you found your place in the sun and now put all your efforts into creating top-notch content, it’s likely that…

Identifying and Engaging Your Most Valuable Audience Segments
August 7, 2019 at 9:35 am

Your audience is made up of a series of segments of audiences, all in a different place in their journey with your brand. From one-time visitors to the most loyal readers, each segment requires a different strategy for engagement and something different from your brand experience. To optimize your audience development strategies for 2020, you…