Paywalls & Registration

Successfully Navigating a Publishing World Consumed by COVID-19
June 30, 2020 at 4:16 pm

Today’s publishers are working to survive in a new reality where media consumption is up, but revenues are down. Let’s examine three ways publishers can thrive — not just survive — and prepare for success in the next normal.

Publishers Can Do Good by Doing Well: Collect Emails as You Drop Paywalls
March 30, 2020 at 11:37 am

We are in the midst of a national crisis, and once again, as crisis hits, the American public and its advertisers remember the service that true journalism plays in our society. Attention and eyeballs go to the legitimate publishers who have invested so much in talent and infrastructure that allows them to do original and…

5 Best Practices Media Companies Can Learn from European Publishers
March 17, 2020 at 3:23 pm

With more people living in Europe than in the U.S. and Canada combined, there’s a massive knowledge pool among European publishers that many North American media companies have yet to access. But the digital world stretches far beyond physical borders. In fact, publishers in North America face many of the same challenges that European media…

8 Things to Remember When Monetizing Content
February 24, 2020 at 8:40 am

With online ad revenues continuing to decline, publishers know they need to do something to generate new income, which has led the industry to focus on reader revenue generation. It's entirely possible to make money with paid content. But to do so, you have to be prepared upfront to commit to the process and to follow certain rules and patterns.

5 Ways to Gamify Your Website and Increase Reader Engagement
January 24, 2020 at 1:43 pm

Increasing reader engagement is a top goal among digital publishers for many reasons. Google is known to rely on engagement factors such as time spent on site and bounce/click-through rates for its search result pages, but high engagement helps publishers in plenty of other ways, including: Stronger brand recognition Decreased advertisement costs thanks to high…

3 Publishers on Data Regulation, Cookie Blocking & the New Age of Consumer Privacy
January 22, 2020 at 3:37 pm

Data protection laws and privacy-minded browser updates are forcing publishers to rethink their digital business strategies. At Publishing Executive’s FUSE Media Summit in November, media execs from Northstar Travel Group, Annex Business Media, and Granite Media discussed how their organizations are adapting for success.

12 Most Popular Media Tech Stories of 2019
December 19, 2019 at 9:58 am

Media organizations doubled down on their efforts to convert readers into paying customers — and they used technology to do so. From online subscriptions and micropayments to digital advertising and user experience, Publishing Executive's media tech coverage in 2019 reflected the range of business priorities among today's publishers.