Paywalls & Registration

How Micropayments Can Move Readers Through the Subscription Funnel
April 24, 2019 at 2:20 pm

This year – and perhaps for the first time – the topic of micropayments was front and center at the 2019 INMA Media Subscription Summit, where publishers discussed best practices for growing digital subscriptions. It was a direct reflection of the industry’s shift in focus toward tools and solutions that can extend current business models.…

Lessons from the 2019 Digital Innovators Summit: Diversify & Invest in Quality Content
April 3, 2019 at 11:25 am

William Ford Gibson is an American-Canadian writer who has been called the "noir prophet" of the cyberpunk subgenre of science fiction. It was Gibson who coined the term "cyberspace" in his short story Burning Chrome. He is also responsible for one of my favorite quotes, which I often used to open my lectures in the…

5 Ways to Significantly Cut Subscription Renewal Costs
March 7, 2019 at 9:57 am

Whether you run a paid or controlled magazine, growing and maintaining your subscriber base is one of your biggest budget expenses. Finding ways to cut subscription renewal costs has a big impact on your profitability. Assuming you operate at a 20% profit margin, every dollar saved in your circulation efforts is the equivalent of $5…

Medium Buys Bay Area Mag The Bold Italic to Add to its Paywall
February 13, 2019 at 10:48 am

Medium  is seeking to juice up its premium subscription content in its home market with the acquisition of The Bold Italic. The 10-year-old online culture magazine will go behind the $5 per month Medium membership paywall. The deal will keep The Bold Italic afloat when other San Francisco-local publications have struggled, following the shutdown of the The Oakland Tribune an SFist,…

Condé Nast Will Put Every Single Publication Behind a Paywall By Year's End
January 25, 2019 at 9:30 am

Readers used to freely consuming online articles on Condé Nast publications—from Glamour to GQ, Bon Appétit to Architectural Digest—will have to start paying up by the end of 2019. The magazine publisher announced Wednesday that it will put all of its U.S. titles behind digital paywalls. Pamela Drucker Mann, Condé Nast’s chief revenue and marketing officer, told The Wall Street Journal, that she advocated for the…

How New York Magazine Thinks About Having One Paywall Across Multiple Verticals
January 18, 2019 at 9:34 am

Atlantic Media publishes a weekly newsletter called The Idea about “everything new and innovative in the media industry.” This week’s edition featured a Q&A with Daniel Hallac, chief product officer at New York magazine and its various online tentacles, which I think has been doing some interesting product thinking recently. (It also named a new editor-in-chief yesterday.) Here’s an expanded version of that Q&A.…

5 Things Publishers Should Do Before Erecting a Paywall
January 16, 2019 at 10:55 am

This is the year, the pundits tell us, when digital publishing will pivot to paywalls. Good luck with that. Getting people to pay for online content is already hard enough. With more publishers in the game, it will become even harder. How many digital subscriptions do you think people will pay for? Tread carefully, or…

How to Create a Successful Online Subscription Product (Part 1)
January 9, 2019 at 11:30 am

These days, it seems that nearly every publisher is considering some form of paid subscription model. Companies want to diversify from reliance on advertising. Some want to adapt their print subscription model to the digital realm while others want to launch a new paid subscription offering online. Unfortunately, most publishers aren’t setting themselves up to…