Paywalls & Registration

How More Nuanced Subscription Management Yields Customer Growth
September 17, 2018 at 12:20 pm

In pursuit of revenue growth, the move to a subscription model has been inevitable for media businesses. For many publishers, the first inclination is to adopt a paywall strategy that gives readers access to a limited number of articles for free, after which they are charged a fee per article. In its simplest form, the…

The FT Will Hit 1m Subscribers Next Year, 17 Years After Putting Up its Paywall
September 10, 2018 at 12:15 pm

The Financial Times believes it will complete its “march to a million” journey to 1 million paid subscribers next year after a positive response to a change in its access model. The FT revealed it now has 930,000 paid subscribers, with 740,000 of those (79.6%) being digital subscribers…

You Can Sell Anything Once, But How Do You Keep Readers Paying for Content?
August 29, 2018 at 12:14 pm

Though the UK’s vote to exit the EU and the election of Donald Trump may have roiled the British and American public, both have been great for subscription sales. Stories of the readership surge caused by the Trump Bump and the Brexit Bounce are legend among audience development professionals. Everyone knows, except maybe the president,…

How The Sun Took on The Mail Online – and Won
August 20, 2018 at 1:48 pm

It is exactly five years since Rupert Murdoch’s British newspaper stable made its audacious – and we can now say almost calamitous – move to put The Sun behind a digital paywall. News UK’s decision in August 2013 to charge for online access to the nation’s most popular tabloid – in spite of all its…

If Paid Content is the New Hope, How Do We Convert Free Readers to Paying Ones?
August 8, 2018 at 11:34 am

So we’re agreed? Reader revenue is the way to go. We’re over traffic-at-scale and ad-only funding models. Subscriptions probably won’t pay all your bills, but a healthy mix of subs and ad sales is what we’re all about these days. OK? Great! Now that we’ve settled the paid content argument, how are we actually going…

Reader Revenue Tops $130 Million at The Guardian
July 20, 2018 at 12:41 pm

Those annoying yellow banner ads on The Guardian's website suggesting readers dig deep for journalism have worked. The Guardian Media Group said that it has raised about $130 million in reader revenue, according to a spokesman for the company, helping put the paper on a better financial path. The Guardian's online coverage of Facebook's Cambridge Analytica…

How B2B Media Companies Are Successfully Growing Subscription Revenue
July 11, 2018 at 12:05 pm

There’s no question that 2018 has seen many publishers make a push to increase revenue from subscriptions and paid content, which many see as a necessity in the face of digital advertising’s many uncertainties. Subscriptions have become the talk of the media industry. Yet most of this talk focuses on upping subscriptions in the consumer…

4 Customer Experience Tactics Publishers Should Steal from Ecommerce
June 20, 2018 at 10:16 am

Everything is convenient these days. I noticed the other day that my kiddo had a hole in his shoe, so while I was sitting in line at the dry cleaners, I opened the Zappos app and ordered my son a new pair of the same shoes (one size up, of course). It took 3 minutes,…

The Top Technologies Publishers Will Buy in 2018
May 30, 2018 at 4:06 pm

Media executives reveal which technologies they plan to buy this year and why, exhibiting a more audience-centric approach than recent years and an overall desire to take back control of their own destinies.