Paywalls & Registration

The Top Technologies Publishers Will Buy in 2018
May 30, 2018 at 4:06 pm

Media executives reveal which technologies they plan to buy this year and why, exhibiting a more audience-centric approach than recent years and an overall desire to take back control of their own destinies.

Behind the Wall Street Journal Paywall that Decides When Readers are Ready to Subscribe
May 21, 2018 at 11:08 am

For the last four years, The Wall Street Journal has been building a paywall that adapts to reader behavior and decides how many free (sample) articles they should get access to. This adaptive paywall is designed to drive subscribers and communicate the value of joining the Dow Jones family. The Wall Street Journal's paywall houses a machine-learning…

3 Tips for Evaluating Paywall Solutions
May 14, 2018 at 11:10 am

Editor's Note: Last week Publishing Executive released the research report on The Top Technologies Publishers Will Buy in 2018.  To follow up we’ll be highlighting some of technologies that made the top ten list.  Subscription & Paywall solutions came out as the 5th most popular technology publishers will buy in 2018 -- a tech category…

Bloomberg is Planning to Make Readers Pay Up to Read its Digital Content
April 25, 2018 at 10:01 am

Bloomberg is planning to start charging readers to access stories on, potentially starting next month, according to people familiar with the matter. The media company is the latest in a growing number of publishers, particularly in the business journalism realm, to explore a subscription model. Media companies want to rely less on advertising revenue, and…

Why Publishers’ Membership Programs Often Include Access to Editorial Staffers
April 13, 2018 at 8:51 am

Among publishers looking for the right consumer revenue recipe, access to editorial staffers is becoming a common ingredient. New York magazine’s membership program, New York by New York, is focusing on exclusive events, which are often hosted or guided by editorial staffers like food critic Adam Platt. The…

Why Publishers Struggle with Subscriptions
April 12, 2018 at 9:58 am

As publishers, we spend a lot of time thinking (lamenting?) about the current publishing environment and if our strategies are correct. When it comes to subscriptions, however, more than the market or strategy, it’s our inability to execute on a basic level that is our biggest problem. It doesn’t matter if our publications are paid…

How Money-Media Converted Free Subscriptions to Paid Newsletters
March 28, 2018 at 8:00 am

There are countless free newsletters in B2B publishing, as well there should be. Newsletters do great things. They are the number one traffic builder for most niche verticals, since social media and search only go so far in bringing hydrocarbon experts or facility managers to your site repeatedly. Sending daily - or at least weekly…

The Wall Street Journal Has Built a Paywall That Bends to the Individual Reader
February 26, 2018 at 12:56 pm

The Wall Street Journal thinks it might know your reading habits — and your potential spending habits — better than you know them yourself. For the past couple of years, the Journal — home to one of journalism’s oldest paywalls — has been testing different ways to allow non-subscribers to sample its stories — refining a subscription prediction model…

The Pivot to Paid News, in 5 Charts
February 21, 2018 at 2:41 pm

After two decades of publishers giving their content away for free, many are coming around to the idea that they should charge for it. The question is: How much? Digital consumer revenue is expected to become a bigger share of news publishers’ revenue over the next few years, but many publishers are still charging more…