Paywalls & Registration

How B2B Media Companies Are Successfully Growing Subscription Revenue
July 11, 2018 at 12:05 pm

There’s no question that 2018 has seen many publishers make a push to increase revenue from subscriptions and paid content, which many see as a necessity in the face of digital advertising’s many uncertainties. Subscriptions have become the talk of the media industry. Yet most of this talk focuses on upping subscriptions in the consumer…

4 Customer Experience Tactics Publishers Should Steal from Ecommerce
June 20, 2018 at 10:16 am

Everything is convenient these days. I noticed the other day that my kiddo had a hole in his shoe, so while I was sitting in line at the dry cleaners, I opened the Zappos app and ordered my son a new pair of the same shoes (one size up, of course). It took 3 minutes,…

The Top Technologies Publishers Will Buy in 2018
May 30, 2018 at 4:06 pm

Media executives reveal which technologies they plan to buy this year and why, exhibiting a more audience-centric approach than recent years and an overall desire to take back control of their own destinies.

Behind the Wall Street Journal Paywall that Decides When Readers are Ready to Subscribe
May 21, 2018 at 11:08 am

For the last four years, The Wall Street Journal has been building a paywall that adapts to reader behavior and decides how many free (sample) articles they should get access to. This adaptive paywall is designed to drive subscribers and communicate the value of joining the Dow Jones family. The Wall Street Journal's paywall houses a machine-learning…

3 Tips for Evaluating Paywall Solutions
May 14, 2018 at 11:10 am

Editor's Note: Last week Publishing Executive released the research report on The Top Technologies Publishers Will Buy in 2018.  To follow up we’ll be highlighting some of technologies that made the top ten list.  Subscription & Paywall solutions came out as the 5th most popular technology publishers will buy in 2018 -- a tech category…

Bloomberg is Planning to Make Readers Pay Up to Read its Digital Content
April 25, 2018 at 10:01 am

Bloomberg is planning to start charging readers to access stories on Bloomberg.com, potentially starting next month, according to people familiar with the matter. The media company is the latest in a growing number of publishers, particularly in the business journalism realm, to explore a subscription model. Media companies want to rely less on advertising revenue, and…

Why Publishers’ Membership Programs Often Include Access to Editorial Staffers
April 13, 2018 at 8:51 am

Among publishers looking for the right consumer revenue recipe, access to editorial staffers is becoming a common ingredient. New York magazine’s membership program, New York by New York, is focusing on exclusive events, which are often hosted or guided by editorial staffers like food critic Adam Platt. The…

Why Publishers Struggle with Subscriptions
April 12, 2018 at 9:58 am

As publishers, we spend a lot of time thinking (lamenting?) about the current publishing environment and if our strategies are correct. When it comes to subscriptions, however, more than the market or strategy, it’s our inability to execute on a basic level that is our biggest problem. It doesn’t matter if our publications are paid…

How Money-Media Converted Free Subscriptions to Paid Newsletters
March 28, 2018 at 8:00 am

There are countless free newsletters in B2B publishing, as well there should be. Newsletters do great things. They are the number one traffic builder for most niche verticals, since social media and search only go so far in bringing hydrocarbon experts or facility managers to your site repeatedly. Sending daily - or at least weekly…