Personalization

Highlights from 2018 FUSE Media Summit Keynote by Matthew Yorke
November 8, 2018 at 11:54 am

To kick off this year’s FUSE Media Summit, Northstar Travel Group CDO Matthew Yorke took the stage to talk about data and the role it plays in today’s media landscape in a keynote presentation titled “How Data & Technology Have Changed What it Means to Be a Media Company.” Media and advertising, Yorke stressed, has…

Study: Magazine Publishers Still Eager for Print Innovation, But Want to Test Drive First
October 8, 2018 at 4:56 pm

I often hear folks in the magazine industry lament the fact that there’s not an appetite for innovating and reinventing print publications, despite the still significant role print plays in many publishing companies’ business models. We’ve reported on some interesting innovations and possibilities for making print products more targeted and data-driven. Earlier this year Elle…

How Magazine Publishers are Using Digital Printing to Enhance Print Products
October 4, 2018 at 12:40 pm

Publishers are ever-eager to extract greater insights from and monetize their audience data. CDPs have emerged as a transformative tool for publishers to yield valuable behavioral insights, improve content engagement, and deliver more targeted and profitable ad products. This webinar will explore how publishers are using CDPs to drive key business objectives and share valuable […]

PwC’s Global Entertainment & Media Outlook 2018-2022 Reveals Long-Term Trends
June 27, 2018 at 3:05 pm

Each year PwC releases the Global Entertainment & Media Outlook. Released earlier this month was the 2018-2022 edition. (Here’s the press release from last year.) The Outlook is definitely a worthy read to get a grip on the high-level and (very) long-term trends shaping the media industry, such as where advertising dollars are expected to…

The Top Technologies Publishers Will Buy in 2018
May 30, 2018 at 4:06 pm

Media executives reveal which technologies they plan to buy this year and why, exhibiting a more audience-centric approach than recent years and an overall desire to take back control of their own destinies.