With its flexibility and its ability to produce small batches, digital printing is transforming book publishing, direct mail, product packaging, and even the garment industry. But it has hardly laid a finger on magazine publishing. The technology enables publishers who have sufficient content and subscriber data to create “a unique magazine for every reader,” fellow…
Many legacy publishers are struggling for the same reasons that traditional, non-digitally native retailers did when DTC brands like Bonobos, Casper, and Warby Parker emerged. Look at the old guard of retailers – JCPenney, Macy’s, and Sears – and you’ll notice a similar trend between them and more traditional media brands: a focus on scale,…
Marketers' most frequent martech stack aspiration is, "We want to create a Netflix-like experience." That certainly sounds good, but what does "Netflix-like" actually mean, and what does it take to get there?
Software mogul, golf equipment manufacturer, movie-streaming service, mattress maker, actress, social media behemoth: It seems everyone wants to get into the magazine-publishing business these days. Everyone, that is, except for “real” magazine-media publishers. Whenever a well-known digital-native brand comes out with a print magazine, you can count on a wave of rah-rah “print isn’t dead”…
More media companies are investing in customer data platforms (CDPs) as they look to gather and monetize audience data. While CDPs can help publishers identify key audience segments and drive sales, the key to success is choosing a vendor carefully, says David Raab, founder of the Customer Data Platform Institute.
When interacting with millions of email subscribers, the only way to personalize content for everyone on your list is with automation.
In this interactive webinar, retail industry experts will discuss the importance of an effective cross-channel marketing strategy.
Explore how publishers are using CDPs to drive key business objectives and share valuable lessons for getting a return on investment.
During this webinar, expert speakers will explore the benefits and innovations digital printing offers magazines publishers.
Northstar Travel CDO Matthew Yorke explores the data and technology “arms race’ currently occurring in online media and marketing.