Personalization

Media Pitch: Admiral Stems Ad Block Losses With Personalized Ad Experiences
November 15, 2017 at 8:00 am

Admiral is helping publishers reclaim billions of dollars lost in advertising revenue by taking a personalized approach to ad block prevention. The startup measures ad block rates as well as revenue lost to ad block users and provides publishers with the tools to reengage those users. The startup empowers readers to choose which ad experience…

6 Ways to Grow Revenue With Digitally-Printed Magazines
November 14, 2017 at 8:00 am

Magazine publishers typically develop informal rules of thumb to help speed decision making and proposal writing: Don’t go back to press with an issue unless you can justify printing at least 10,000 copies. You have to charge overseas subscribers at least three times the domestic rate because of the additional shipping and mailing costs. Never…

Speaking at the DigiPub Data-Driven Print Conference: F+W, Open Road, MNI, HarperCollins, PebblePost, More
November 1, 2017 at 3:47 pm

New innovations around digital printing, data integration, and marketing automation technologies are making it possible for publishers and marketers to reach audiences and customers across print and online channels in ever more seamless ways. And rich end user data – which many publishers are stocked with – acts as a lynchpin for targeting and personalizing…

The World's Most Powerful Publishers Refuse to Admit What They Really Are
October 20, 2017 at 1:43 pm

It took a terrorist attack for Google to enter the news business. On September 11, 2001, after hijackers crashed two commercial jets into the World Trade Center as well as a third plane into the Pentagon and another into a field near Shanksville, Pennsylvania, internet users turned to the search engine for information. Again and…

Announcing The DigiPub Conference: How Publishers Can Harness Data-Driven Print
September 26, 2017 at 4:48 pm

Since the web emerged as the dominant content platform of everyday life, print has been fighting a battle for relevance. Publishers have known intuitively that print publications are capable of creating meaningful experiences and gathering highly-engaged readers. Yet publishers have struggled to sell this story to others because print lacked a very crucial component: measurability.…

Publishers Are Tapping into the Chatbot Craze to Deliver Personalized Reading Experiences
August 3, 2017 at 11:13 am

It’s been years since people seeking information had to travel to the nearest library, access the card catalog, and search the shelves for books or magazines to find the answers to their questions. Today virtually all consumers know that if they have a question -- whatever that question might be -- they can simply “Google…

Media Pitch: Greebled Plans to Reinvent the Newsletter Using Chatbots
July 19, 2017 at 3:54 pm

Greebled wants to deliver content to where readers are, and increasingly says CEO Yuri Vaskovski, consumers are spending time on social media and messaging platforms. In order to harness this engagement, the startup distributes the latest articles from readers’ favorite publications to the messaging platform of their choice, and at the time they want. The…

4 Reasons Personalization is Hard to Do
July 13, 2017 at 9:51 am

Publishers are using personalization to drive a variety of editorial, sales, and audience development goals. But challenges still remain to make personalization as effective as possible and drive the results publishers want. Leaders from Hearst Magazines, Haymarket Media, and ALM cited a number of issues that their organizations needed to tackle in order to launch…