Printing and Manufacturing

The Pressue of Success
May 1, 1999

Putnam Publishing Group knows a thing or two about fast turnaround. Getting an impeccable-looking bestseller out on time often proves to be a challenge, particularly when a project involves a world-famous author and longer print runs. Despite the pressure of strict deadlines, publishing three recent bestselling hardcovers—Rainbow Six by Tom Clancy, Point of Origin by Patricia Cornwell and The Courage to Be Rich: Creating A Life of Spiritual and Material Abundance by Suze Orman—was handled gracefully by the New York City-based Putnam Publishing Group and book manufacturing vendor Phoenix Color, Hagerstown, MD. Supply and demand According to Bill Peabody, Putnam's production director, approximately

Digital Advertising-A Dream for Some, A Nightmare for Others
March 1, 1999

The digital computer-to-plate workflow would seem to be a dream come true. After all, it promises faster, easier and, for some, cheaper. So why is it that the industry is nowhere near a completely digital workflow, specifically with regard to shipping digital advertisements? And why is it that certain industry segments (some publishers) seem to be moving at a snail's pace when it comes to accepting digital ads? I believe the answer is basically a lack of understanding that underlines a communication problem in the industry. The larger publication printers have been riding the digital highway for some time, and are getting tired of

From the Platesetter, Back
January 1, 1999

A prepress systems manager offers some advice for modifying your workflow for CTP production. Several years ago, American Trucker, an Intertec Publishing publication, went through an evolution—a revolution, if you will—by transitioning to the computer-to-plate (CTP) production method. Instead of modifying its workflow to involve only digital production, the Indianapolis-based publisher went one step further and assumed the role of platemaker. CTP cause and effect While better quality is an unquestionable benefit of moving to CTP, other benefits are more easily quantified by numbers and dollar signs. American Trucker, which is an advertising-based publication for the used truck and trailer market, moved to CTP

Taking Flight
June 1, 1998

Blue Heron Publishing glides easily into the digital era of book production after a period of functioning as a prepress vendor. WHILE MANY book publishers might cringe at the idea of bringing prepress in-house, Blue Heron Publishing, Hillsboro, OR, has based its own digital success upon its experience as a part-time prepress shop. What started out as a plan designed to generate some additional revenue has helped the small book publisher tackle the challenges of manufacturing. Out of the nest Blue Heron Publishing was conceived more than 14 years ago when former freelance author Dennis Stovall joined forces with a fellow writer

Keeping Tabs on Supply and Demand
June 1, 1998

Educational publisher Labyrinth Publications responds to its growing success with the implementation of new technologies and services. WHO HASN'T considered making a radical career change at some point in his or her life? But how many people have the guts to take the plunge? Brian Favro had what it takes: desire and determination. "I went through a career change in the early '90s and I decided to get into teaching computers," Favro recalls. "I found, however, that I wasn't very happy with the materials I was using in the classroom, so I started writing my own handouts." Thus marked the beginning of what is

Elementary Production
June 1, 1998

Small educational publisher Sizzy Books has set a goal to make its way into the school systems and the hearts of children everywhere. Sizzy the dinosaur, the brainchild of Antoinette Sheffield and Trish Mylet—co-founders of Los Alamos, NM-based Sizzy Books—has become a friendly face to many children as they begin to read. From the beginning, Mylet and Sheffield were intent on creating children's books with a solid educational foundation, and as a publishing venture, Sizzy Books is the epitome of a limited-resource firm making ends meet in a competitive market. How to teach and be taught Prior to 1988, Sheffield, a former nurse who

Technology Unleashed
March 1, 1998

For America's number-one comic book company, digital prepress technologies are "off like a bat out of hell," but DC has not given the green light for a complete CTP conversion—yet. "ABOUT 1986 or so, an engineer friend of mine who designs water tanks called me up and said, 'You have to come over and see my new computer and what it can do,' " recalls Bob Rozakis, executive director of production for DC Comics, New York City. "He was drawing on the screen and printing it out in color. I said, 'If the computer can tell the printer how to do this, there has

Proofing for Accurate Color on Your Next CTP Job
February 1, 1998

Vendors provide proofing methods for direct-to-plate workflows. IN THE FILMLESS world of computer-to-plate (CTP) printing, it's no wonder that digital color proofing has become a hot topic. One critical issue publishers face when going CTP is whether or not they can rely on the proofs they receive. Will those proofs be accurate? Will they be consistent? The burden often falls not only on the manufacturer of proofing equipment, but on the prepress house or printing company that is actually plating the job. So, how are these printers and service providers meeting the proofing needs for their CTP clients? Here's what several representatives had to

Wanted- Digital Ads Sidebar
January 1, 1998

Until every advertiser sends digital ads, some decisions about which magazine forms to run computer-to-plate can be tricky. After all, says Linda Manes Goodwin, vice president of manufacturing for PC World Communications, San Francisco, once a publication sells advertisers on the idea of running CTP to achieve better quality, the publication must come through. Essentially, Manes Goodwin has found that the biggest challenges she has encountered while soliciting digital ads for PC World and beginning to run some forms CTP center around three areas: Ad Positioning. Since many advertisers buy magazine ads based on position requirements, having a large number of digital ads does not

Wanted- Digital Ads Addendum
January 1, 1998

Shifting over to a RIP-once digital workflow involved a great deal of training at PC World: Bringing RIPping and proofing in-house meant that Linda Manes Goodwin, vice president of manufacturing for PC World Communications, San Francisco, and her staff had to learn to handle tasks such as preflighting, PostScripting, RIPping and proofing files. Manes Goodwin is convinced that computer-to-plate printing is where the industry is headed because it improves quality. While her determination is one factor driving her conversion forward, she also points out that she has felt able to achieve it because of the competence of her staff—especially in working with computers and software.