Production

MediaPitch: Indigo Trigger Aims to Streamline Operations for Media Companies
January 10, 2019 at 11:19 am

Workflow inefficiency has emerged as a clear hurdle for media companies as product portfolios have become more diversified and content platforms have multiplied, complicating sales, ad, and production operations. These operations inefficiencies become a tax on publishers’ resources and revenue, and strip bandwidth from other value-creating efforts. Indigo Trigger aims to tackle the problems caused…

6 Phrases that Sum Up 2018 in Publishing
December 10, 2018 at 1:00 pm

What a crazy, up-and-down year this has been in publishing! One minute, the president of the United States is calling us the enemy of the people, and then the next minute we learn that a major magazine publisher was paying to prevent embarrassing stories about the President from being published. Some publishers were so busy…

What Is the Easy Path to Publishing Riches Overnight? A Delusion
October 26, 2018 at 12:12 pm

When I started this blog a decade ago this month, the Get Rich By Blogging Hype Machine was just getting revved up. Within a few years, pundits declared that blogging is dead, just as they had declared that “Print is dead” a few years earlier. (Both media have shown…

Study: Magazine Publishers Still Eager for Print Innovation, But Want to Test Drive First
October 8, 2018 at 4:56 pm

I often hear folks in the magazine industry lament the fact that there’s not an appetite for innovating and reinventing print publications, despite the still significant role print plays in many publishing companies’ business models. We’ve reported on some interesting innovations and possibilities for making print products more targeted and data-driven. Earlier this year Elle…

Hearst Magazines Poised for Print Changes Under Troy Young
October 5, 2018 at 12:05 pm

Like every other magazine publisher, Hearst is going through a period of significant change, and now it has a new pair of digitally focused leaders to push it forward. Troy Young, who in July succeeded longtime Hearst Magazine president David Carey, is said by industry sources to be on a mission of…

Why Publishers Should Consider Newscycle’s Élan Ad to Replace Google DSM/XSM
August 29, 2018 at 11:29 am

Earlier this year, Google announced that in July 2019 it will retire Google DoubleClick Sales Manager -- also known as Google DSM/XSM – which means that many publishers are looking for a replacement for their advertising order management systems. In this interview, Publishing Executive content director Denis Wilson speaks with Newscycle’s Director of Product Management…