The global head of ad product & innovation discusses Bloomberg’s digital advertising suite, including a recently added self-serve tool.
In periods of crisis, the businesses that thrive are often the ones that focus on action, taking small steps to adjust their activity for the best possible results now and greater future success. Here's how publishers can be proactive and move with buyer needs.
In this guide, we’ll demystify how inbound and content marketing work, and how you as a publisher can use them to grow your business.
This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle right now while looking ahead to new ways of scaling products, growing viewership, and attracting marketers.
The market is maturing away from the open exchange, and a Google privacy sandbox isn’t going to change that.
Programmatic media buying has been stealing the lunch of publishers for more than a decade. I know this because, before running MEDQOR, a leading B2B publisher for the healthcare industry, I worked on the media agency side. I know as well as anyone how the promise of data and technology streamlining the media business has…
Starting with an objective is the first step towards campaign design and success. Yet we continue to see agency clients and brand partners alike approach their programmatic advertising budgets without clear objectives. Here are five to consider before you launch your next campaign.
There are 10 key fundamentals that I believe every publisher must execute on this year to take their digital business to the next level. I covered the first five keys in my previous article, 10 Keys to Digital Success in 2020 (Part 1). In this second part, I cover the remaining five – including what…
Data protection laws and privacy-minded browser updates are forcing publishers to rethink their digital business strategies. At Publishing Executive’s FUSE Media Summit in November, media execs from Northstar Travel Group, Annex Business Media, and Granite Media discussed how their organizations are adapting for success.
Advertisers are banking on digital video to target their desired audiences. In 2019, nearly 60% increased their ad spend on advanced TV – including video on demand (VOD) and connected TV (OTT) – according to an IAB Video Advertising Spend Report. As media companies fight for ad dollars in the so-called Streaming Wars, however, they…