Programmatic Advertising

Publishers Can Grab More Programmatic Brand Spend by Focusing on Quality Inventory
June 8, 2018 at 9:06 am

After a decade of lagging behind the rise of digital content consumption, the floodgates on digital ad spend opened wide around 2012. Much of this has been due to a tide of brand dollars flowing through automated pipes, with eMarketer estimating that over four in five US digital display dollars will be spent on programmatic…

Google’s Getting Into Programmatic Audio Ads for Google Play, SoundCloud and Spotify
June 4, 2018 at 9:54 am

As more streaming music services lean into automated advertising, Google is getting into the game with programmatic audio ads. The online advertising giant announced on Wednesday that it will begin offering programmatic audio ads through Spotify, SoundCloud, Tune In and Google Play Music. Starting this week, brands will be able to buy the ads through…

In the Age of AI, Publishers Need Authenticated Audiences
May 14, 2018 at 10:49 am

Though Facebook has only recently come under fire for fake user profiles on its platform, the problem of fake profile data has long plagued programmatic media trading. Lotame, for example, recently purged more than 400 million user profiles after identifying them as bots. The problem is so profound in programmatic that some…

NBC News Shares How New Technology Helps Them Get Ahead
April 13, 2018 at 9:04 am

At the FUSE Media conference last fall, Alex Gittleson, Director, Digital and Cross-Platform, News Research, NBC News, sat down to talk about the changing technology needs at his organization. In particular, programmatic, he noted, has become a major cornerstone of their ad-buying experience, and social media platforms like Snapchat are beginning to play a larger…

How Publishers Can Use Programmatic Direct Mail to Drive New Revenue
March 1, 2018 at 11:54 am

Programmatic ad campaigns have been around long enough that most publishers know them intimately. Know the ins and outs of what they can — and can’t — provide, and how they can be used to drive ad impressions and branding for advertisers. At its core, "traditional" programmatic advertising allows advertisers to efficiently purchase ads with…

New Survey Promotes Marketing to Identified Users
February 21, 2018 at 2:41 pm

What will programmatic advertising look like in a few years? For Meredith Corporation-owned Viant, people-based marketing is the trend, and the company has recently released a white paper that offers some evidence in support of that vision.

GDPR Will Usher in Era of User-Controlled Data. Who Will Survive the Purge?
February 8, 2018 at 11:57 am

The GDPR hourglass is running out of sand yet one in four marketers aren’t confident their organization will be compliant by May 25th. With the threat of €24 million fines for failing to comply, offending vendors could be put out of business in a heartbeat. For publishers, it’s critical to vet vendors with whom you…

Consulting Firms Will ‘Decimate’ Ad Agencies: Confessions of a Marketing Consultant
December 5, 2017 at 2:31 pm

As management consultancies move further into the digital advertising arena, they will make a play for media buying budgets even if they won’t openly admit it. That is the view of a marketing consultant, who spoke as part of Digiday’s Confessions series, in which we exchange anonymity for candor. This person believes consulting firms are quietly…

How Sentiment Analysis Could Boost Programmatic Advertising
November 30, 2017 at 9:30 am

Online advertising is easy to ignore. In fact, Proctor & Gamble recently found that only 20% of its online ads were viewed for more than 2 seconds, the minimum standard for viewability according to the Media Rating Council. Ad viewability and resonance are huge problems that many advertisers and publishers have struggled to remedy. One…