Programmatic Advertising

4 Ways Publishers Can Adapt to Survive the Pandemic
May 13, 2020 at 11:20 am

In periods of crisis, the businesses that thrive are often the ones that focus on action, taking small steps to adjust their activity for the best possible results now and greater future success. Here's how publishers can be proactive and move with buyer needs.

Meredith Entertainment Group SVP Will Lee on PEOPLE & Entertainment Weekly Digital Strategy
May 4, 2020 at 8:34 am

This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle right now while looking ahead to new ways of scaling products, growing viewership, and attracting marketers.

5 Campaign Objectives for Effective Programmatic Advertising
February 19, 2020 at 10:43 am

Starting with an objective is the first step towards campaign design and success. Yet we continue to see agency clients and brand partners alike approach their programmatic advertising budgets without clear objectives. Here are five to consider before you launch your next campaign.

10 Keys to Digital Success in 2020 (Part 2)
February 12, 2020 at 12:16 pm

There are 10 key fundamentals that I believe every publisher must execute on this year to take their digital business to the next level. I covered the first five keys in my previous article, 10 Keys to Digital Success in 2020 (Part 1). In this second part, I cover the remaining five – including what…

3 Publishers on Data Regulation, Cookie Blocking & the New Age of Consumer Privacy
January 22, 2020 at 3:37 pm

Data protection laws and privacy-minded browser updates are forcing publishers to rethink their digital business strategies. At Publishing Executive’s FUSE Media Summit in November, media execs from Northstar Travel Group, Annex Business Media, and Granite Media discussed how their organizations are adapting for success.

Media Pitch: Beachfront Simplifies Cross-Screen Video Advertising
December 31, 2019 at 2:16 pm

Advertisers are banking on digital video to target their desired audiences. In 2019, nearly 60% increased their ad spend on advanced TV – including video on demand (VOD) and connected TV (OTT) – according to an IAB Video Advertising Spend Report. As media companies fight for ad dollars in the so-called Streaming Wars, however, they…