Programmatic Advertising

Could the B2B Media Exchange Be One Answer to Ad Fraud?
June 23, 2017 at 2:26 pm

Did you read Bo Sacks’ recent post on grappling with ad fraud? If you deal with programmatic advertising in any way, what do you think of Bo’s conclusion: “Maybe this whole conversation falls into an arena of total incompetence on an industrial scale. How else does an industry brag that we are down to only…

33 Major Publishers Are Promising Advertisers a New Level of Safety and Transparency
June 19, 2017 at 1:08 pm

The Google-Facebook duopoly has proved to be less than perfect. Google’s video platform, YouTube, has struggled to provide brand safety, and Facebook is still recovering—PR-wise, at least—from its late 2016 measurement woes. TrustX, a programmatic platform announced last September that includes 33 publishers, is looking to capitalize on whatever concerns brand advertisers have with the duopoly. (And, to…

Despite Challenges, Native Ad & Header Bidding Opportunities Are on the Rise
May 12, 2017 at 1:26 pm

Last year was a good year for digital publishers. Although overall advertising growth slowed overall, according to eMarketer, digital advertising grew more than 15% and almost cleared $70 billion. And, by 2020, digital spend is expected to reach $100 billion. A number of factors are driving growth, one of which is mobile technology. But native…

The Rise of Transparent Digital Ad Buying
May 8, 2017 at 1:26 pm

As marketers push for greater transparency in how the murky world of digital ad buying works, agencies are rethinking their approach. For the past several years, as automated ad buying has taken flight, agencies have made a lucrative business out of running an arbitrage-based model -- buying digital inventory in bulk and then marking it…

Pause That Depresses: Forrester Sees Advertiser Revolt as Beginning of the End
May 5, 2017 at 1:38 pm

Moves by big advertisers to pause spending on Google, audit media buying and demand greater accountability will at least dent the rise of digital ad spending and hasten what Forrester is calling "The End of Advertising As We Know It" in a report to be released today. Google's recent street-beating revenue results, despite those spending…

Google And Facebook Bring in One-Fifth of Global Ad Revenue
May 3, 2017 at 1:48 pm

Google and Facebook attracted one-fifth of global advertising spending last year, nearly double the figure of five years ago, research shows. Online advertising has overtaken television to become the world’s largest ad medium, according to data and analysis agency Zenith. Twitter is the fastest-growing media owner, increasing ad revenue by 734% between 2012 and 2016.…

IAB Chief 'Can't Deal With This Shit,' Demands Members Join TAG
April 25, 2017 at 2:29 pm

The digital ad business has made another move to regain the high ground, when the Interactive Advertising Bureau ordered all of its members to register with the anti-fraud Trustworthy Accountability Group. TAG was conceived in 2015 by the American Association of Advertising Agencies, the Association of National Advertisers and the Interactive Advertising Bureau to act…

The Future of Programmatic Is Mobile
April 17, 2017 at 2:48 pm

Traditionally, the upper hand in advertising has always belonged to advertisers with big budgets. Publishers set prices for their

Press Release: Cox Enterprises Launches COMET (Cox Media Technology), a Unified Programmatic Platform
April 5, 2017 at 2:24 pm

San Francisco, CA, April 5, 2017 – Cox Enterprises Inc. today announced the launch of its latest technology investment, COMET (Cox Media Technology). COMET is a unified programmatic platform that connects buyers and sellers across all advertising channels, including desktop, mobile, video, and TV. The platform brings value and efficiency to the transaction of media,…

Publishers Warn Advertisers On Dangers Of 'Blind Programmatic'
April 5, 2017 at 1:37 pm

Publishers worldwide are capitalizing on the woes of tech platforms, like Google and YouTube, which have recently come under fire for allowing ads to appear next to offensive content. In the UK this week, regional news publishers are hammering home the message that advertisers can’t trust “blind programmatic” ad programs to provide brand-safe environments –…