Sales Strategy

Why Publishers Need a Sales Reboot
September 10, 2015 at 2:58 pm

With new technology regularly reshaping the media industry, media sales has not gotten any easier. Salespeople are now expected to sell event sponsorships, leads, video services, and more. Yet many salespeople still sell these diverse opportunities using sales strategies of the past -- selling eyeballs and space on a page. In order to succeed in…