Sales Strategy

The Temptation of Apple News
September 26, 2018 at 3:16 pm

In the years leading up to the 2016 U.S. election, Facebook became the world’s de facto morning newspaper—and everyone wanted to land on A1. With more and more people getting their news on the app and in the news feed, media companies competed in the company’s algorithmic sweepstakes, crafting headlines and story ideas to induce…

How B2B Media Companies Are Successfully Growing Subscription Revenue
July 11, 2018 at 12:05 pm

There’s no question that 2018 has seen many publishers make a push to increase revenue from subscriptions and paid content, which many see as a necessity in the face of digital advertising’s many uncertainties. Subscriptions have become the talk of the media industry. Yet most of this talk focuses on upping subscriptions in the consumer…

B2B Media, The Ethics Virus & The Pursuit of Consumer-Grade Experiences
May 18, 2018 at 12:33 pm

Last week I attended the 2018 B2B Media Success Conference held by the American Society of Business Publication Editors (ASBPE). The topics of the day ranged from the growing obstacles editors face in accessing public information and officials to the way changing B2B media business models have altered the day-to-day roles and expectations of the…

5 Technologies Reshaping Ecommerce
May 2, 2018 at 11:51 am

Technology isn’t just changing the way consumers shop; it’s opening up new channels and giving ecommerce stores new ways to interact with customers. But the latest and greatest innovations aren’t always new. Sometimes the technology is improved over a long period of time, becoming more intuitive and better able to meet the demands of a…

Move Beyond Church & State to Realize the Full Power of the Publisher-Editor Relationship
April 16, 2018 at 1:53 pm

It’s no secret that the publishing industry is going through a rough patch. Print advertising continues to dry up, digital channels have turned out to be unreliable sources of ad sales, tech giants have inserted themselves between publishers and their readers, revenue is being soaked up by social media platforms and it’s exhausting to keep…

Snap is Testing Commerce with Snapchat Discover Publishers
April 11, 2018 at 10:55 am

Snap has been stepping up efforts to curry favor with publishers, especially as publishers continue to feel the impact of Facebook’s news feed changes. Its newest pitch: commerce. Snap has begun testing a commerce function within a handful of Snapchat Discover publisher channels, according to multiple…

Facebook Data Changes Create Sales Opportunities for Publishers
April 9, 2018 at 10:10 am

Facebook has been under serious scrutiny lately as more is revealed about Cambridge Analytica’s use of the social networks’ user information.  Cambridge Analytica, a third party data brokerage firm, and Facebook are now the subjects of multiple investigations for the improper use of user data to target political advertising on Facebook. Since the revelation, Facebook…

How Money-Media Converted Free Subscriptions to Paid Newsletters
March 28, 2018 at 8:00 am

There are countless free newsletters in B2B publishing, as well there should be. Newsletters do great things. They are the number one traffic builder for most niche verticals, since social media and search only go so far in bringing hydrocarbon experts or facility managers to your site repeatedly. Sending daily - or at least weekly…

Allrecipes, Hidden Valley Team For AmazonFresh Integration
March 19, 2018 at 10:59 am

Hidden Valley is Allrecipes' first advertising partner to use the site’s AmazonFresh integration. Here is how it works: a user of Amazon's grocery delivery service can find a recipe on Allrecipes.com and click to purchase ingredients, such as meat, fruits and veggies, frozen and packaged food items. The order can…