Sales Strategy

What Is the Easy Path to Publishing Riches Overnight? A Delusion
October 26, 2018 at 12:12 pm

When I started this blog a decade ago this month, the Get Rich By Blogging Hype Machine was just getting revved up. Within a few years, pundits declared that blogging is dead, just as they had declared that “Print is dead” a few years earlier. (Both media have shown…

Condé Nast Reorganizing Ad Sales Operation
October 24, 2018 at 10:25 am

Condé Nast’s sales team is undergoing another shake-up under Chief Revenue Officer Pam Drucker Mann. The publisher has reorganized its sales teams by category such as Culture and Lifestyle, according to a memo obtained by The Post. Under each category will be division heads, and their direct reports will be subcategorized by sales specialties such…

A Decade of Delusions: 10 Things We Got Wrong About Publishing in the Digital Age
October 15, 2018 at 9:31 am

A decade ago this month, despite not knowing my RSS from a hole in the ground, I created a blog called Dead Tree Edition out of desperation. As a “print guy” in a magazine industry undergoing digital disruption, I knew I would soon be obsolete if I didn’t become more versed in web publishing. So…

4 Ways Publishers Are Monetizing Video
October 10, 2018 at 12:38 pm

More and more publishers are looking to video as a platform for their premium content, and it’s easy to see why. With improved devices and a 5G network on the horizon, the Cisco Visual Networking Index (VNI) Complete Forecast predicts that by 2021: Video will represent 80 percent of all internet traffic There will be…

Google, Condé Nast Reveal Pixel Magazine Cover Campaign
October 10, 2018 at 10:48 am

Get ready for more magazine covers to be in the hands of advertisers. In its biggest simultaneous cover campaign, Condé Nast handed over seven November magazine covers to be photographed with Google’s newest Pixel 3 phone as part of a paid advertising…

Meredith's Real Simple Rebounds From 'Unfortunate' Time Inc. Sales Structure
October 8, 2018 at 12:53 pm

When you find yourself in a hole, the expression goes, the first thing to do is stop digging. That’s the approach Real Simple Publisher Daren Mazzucca is taking this year and going into 2019, as he looks to get the brand—which declined in ad revenue this year—back into…

New York Times Expanding Travel Tours For Younger Readers
October 3, 2018 at 8:00 am

The New York Times is getting deeper into the experiential realm. For a fee starting at $75 and going up depending on the destination, a reader can book a half or full day “city tour” based on travel content from The Times, in particular its popular “36 Hours” columns, which have already been turned into large bound…

Special Report: Tactics for Creating A More Agile Digital Tech Buying Strategy
October 2, 2018 at 5:52 pm

In 2017 Publishing Executive produced the “Special Report on Technology Adoption Strategies in Publishing” to better understand what publishers’ objectives and obstacles are when investing in new technologies. In the report, media executives indicated that “lack of time and resources to evaluate new technologies” is the biggest obstacle in their quest to adopt new technology.

How Being Open About Your Financials Can Help Grow Your Reader-Funded Publication
October 1, 2018 at 11:48 am

As reader revenue becomes increasingly central to media business models, we’re continuing our five-year tradition of sharing what we’ve learned about running a reader-funded news organization. In 2013, we launched De Correspondent in The Netherlands with the help of some 19,000 founding members who backed our world-record breaking crowdfunding…

The Temptation of Apple News
September 26, 2018 at 3:16 pm

In the years leading up to the 2016 U.S. election, Facebook became the world’s de facto morning newspaper—and everyone wanted to land on A1. With more and more people getting their news on the app and in the news feed, media companies competed in the company’s algorithmic sweepstakes, crafting headlines and story ideas to induce…