Social Media

Publishers, Don't Overlook Your Best Source of Content Ideas
October 11, 2019 at 8:30 am

As a publisher, if you’re following a trend, you’re already behind. Here at 101 Network, we discovered that the hard way when we were first starting out back in 2016. In order to produce content, we did what most amateur publishers do: We followed trends and tried to replicate the success of others. We tapped…

Active Interest Media’s SVP of Digital on New Memberships & Commerce Opportunities
October 9, 2019 at 8:30 am

From ecommerce to over-the-top video, legacy media companies are eyeing a range of monetization opportunities in their transition to more diverse business models. In their search, it's important for publishers to assess whether new revenue streams stem from the core roots of their business, says Pete Sheinbaum, Active Interest Media’s new senior vice president of…

How ALM Is Connecting with Young Professionals & Fostering Industry Talent
July 8, 2019 at 2:55 pm

Before you can monetize an audience, you need to learn what motivates the people in it. The same holds true for retaining talent in a competitive industry like publishing – leaders must listen to employees and create environments where they feel comfortable bringing forth ideas, says Molly Miller, chief content officer at ALM. This approach to both audience and employee engagement led the B2B publisher to launch the ALM Young Professionals Network last month.

What Publishers Can Learn from Influencer Marketing
July 2, 2019 at 8:44 am

Many legacy publishers are struggling for the same reasons that traditional, non-digitally native retailers did when DTC brands like Bonobos, Casper, and Warby Parker emerged. Look at the old guard of retailers – JCPenney, Macy’s, and Sears – and you’ll notice a similar trend between them and more traditional media brands: a focus on scale,…

Meredith’s Executive Director of Video Programming & Analytics on IGTV & OTT Strategy
May 23, 2019 at 1:10 pm

While many publishers remain hesitant to produce videos for Instagram’s IGTV without a formal monetization system in place, Meredith Corporation is rolling out a slate of 20 original series for the long-form, vertical video app. The media company has launched 18 series across its brands to date, generating more than 20 million views on Instagram.…

What's Your Event DNA? The Creation of Rapid Growth, Non-Cloneable Programs
March 6, 2019 at 5:37 pm

DNA is the molecular-level instructions that guide the development and expression of a living thing. How that thing will engage. How it will respond. How it will interact with others. DNA guides how a unique life will unfold. Meaningful, growing, sustainable events must also begin with the creation of their unique DNA, which is developed…