Social Media

How Content Consumption & Creation Is Changing (and How to Keep Up)
March 5, 2020 at 10:43 am

From Gutenberg’s printing press to Google’s AMP format, the publishing world has gone from zero to one million miles per hour, with revolutionary changes to the way we produce, distribute, and consume content. Here is a breakdown of some of the key changes in digital publishing, plus tips for keeping up and even staying ahead.

5 Ways to Gamify Your Website and Increase Reader Engagement
January 24, 2020 at 1:43 pm

Increasing reader engagement is a top goal among digital publishers for many reasons. Google is known to rely on engagement factors such as time spent on site and bounce/click-through rates for its search result pages, but high engagement helps publishers in plenty of other ways, including: Stronger brand recognition Decreased advertisement costs thanks to high…

With Dance Challenges and Explainer Videos, Publishers Invade TikTok to Court Gen Z
January 17, 2020 at 10:56 am

New York (CNN Business) – TikTok, the short-form video app popular among Gen Z and best known for its viral dance challenges, is the No. 1 entertainment app on Apple's App Store. But publishers have seized on it for a different reason: They're posting explainers and fact-checks pegged to the news. Sometimes they're dancing too —…

Meredith CDO Discusses Acquisition of ‘SwearBy’ Product Recommendation Platform
January 16, 2020 at 12:22 pm

Meredith Corporation recently announced its acquisition of SwearBy, a digital platform that crowdsources product recommendations from shoppers. In this Q&A, Meredith President and Chief Digital Officer Catherine Levene explains motivations behind the acquisition and how it will benefit both readers and marketers.

Branded Content: Possibilities, Pitfalls, and Predictions
January 14, 2020 at 9:54 am

A seismic shift happened in the 2010s: Platforms took control of audiences away from publishers and brands. The result is the need to pay-to-play, which comes with a host of challenges. Brands need to find ways to efficiently expand their reach, while publishers need to create sustainable revenue streams that don’t fully rely on volatile…

How to Not Waste Money on Facebook and Instagram Ads
January 9, 2020 at 8:15 am

As publishers, our relationship with Facebook is… complicated. In 2019, Facebook traffic returned for a lot of publishers, and many now consider the platform a reliable source of traffic. However, there hasn’t been much consistency in regards to Facebook’s Ads Manager platform in the last several months, amiright? Facebook Ads Manager Continues to Evolve First,…

Offer, Don’t Ask: The Mindset That Earns Audience Trust
December 30, 2019 at 2:06 pm

Publishers and advertisers have an inherently intertwined relationship. So much so, they sometimes mirror each other. But publishers need to remember that although they rely on and have shared goals with advertisers, they are not advertisers. If publishers lose sight of this, they also lose (or never develop) the trust of the audiences they need…