TikTok requires an authenticity not seen on the likes of Instagram or Facebook.
Within a very short period, the way Millennials and Gen Zs buy products and consume media also has changed dramatically.
Condé Nast Entertainment (CNE) develops video and audio content for major media brands including Bon Appétit, GQ, Vanity Fair, and Vogue – now with the added challenge of remote production during the COVID-19 pandemic. In this episode, we talk to CNE President Oren Katzeff about how the global studio is operating during this trying time and experimenting with new formats from home.
For brands who have tapped into the fast-growing influencer marketing space, is it appropriate to move forward with business as usual?
Companies need to be thinking about their brand communication and how they manage their reputation during these challenging times.
From Gutenberg’s printing press to Google’s AMP format, the publishing world has gone from zero to one million miles per hour, with revolutionary changes to the way we produce, distribute, and consume content. Here is a breakdown of some of the key changes in digital publishing, plus tips for keeping up and even staying ahead.
Increasing reader engagement is a top goal among digital publishers for many reasons. Google is known to rely on engagement factors such as time spent on site and bounce/click-through rates for its search result pages, but high engagement helps publishers in plenty of other ways, including: Stronger brand recognition Decreased advertisement costs thanks to high…
New York (CNN Business) – TikTok, the short-form video app popular among Gen Z and best known for its viral dance challenges, is the No. 1 entertainment app on Apple's App Store. But publishers have seized on it for a different reason: They're posting explainers and fact-checks pegged to the news. Sometimes they're dancing too —…
Meredith Corporation recently announced its acquisition of SwearBy, a digital platform that crowdsources product recommendations from shoppers. In this Q&A, Meredith President and Chief Digital Officer Catherine Levene explains motivations behind the acquisition and how it will benefit both readers and marketers.
A seismic shift happened in the 2010s: Platforms took control of audiences away from publishers and brands. The result is the need to pay-to-play, which comes with a host of challenges. Brands need to find ways to efficiently expand their reach, while publishers need to create sustainable revenue streams that don’t fully rely on volatile…