Social Media

Unilever Says No More Fake Followers and Bots
July 2, 2018 at 11:15 am

Unilever’s CMO Keith Weed kicked off Cannes with a big announcement: The company would make an effort not to work with influencers who had fake followers or used bots to grow their accounts. But the reality of working with influencers whose followings are authentic may be trickier than just making a proclamation like that. Neil Waller, CEO…

Press Release: MPA - The Association of Magazine Media Releases 2018/19 Factbook
June 29, 2018 at 8:56 am

NEW YORK, NY – June 27, 2018 – MPA–The Association of Magazine Media announced the release of its 2018/19 Magazine Media Factbook today, the definitive source of magazine media research. Since 1985, MPA has been compiling and packaging the most compelling and comprehensive facts and figures around magazine media.…

After Decimating the Print Business, Facebook Launches a Magazine That’s Not a Magazine
June 27, 2018 at 8:33 am

It looks like a magazine. It reads like a magazine. It even has the word “magazine” on the front cover. But don’t be fooled. “Grow by Facebook,” a new quarterly publication from the social network, is definitely not a magazine. Rather, it’s a “thought leadership platform” about people “challenging the status quo,” according to the…

Reddit Launches a ‘News’ Tab into Beta Testing
June 25, 2018 at 10:54 am

Reddit  is rolling out its “news” tab into beta, the company announced this week. The expansion follows on Reddit’s initial test of a news-related feature that began this May, when an alpha version shipped to some users of Reddit’s iOS app. At the time, Reddit explained it wanted to give news its own dedicated home on its site in order…

After Years of Growth, the Use of Social Media for News is Falling Across the World
June 15, 2018 at 10:42 am

People are becoming disenchanted with Facebook for news. The “Trump bump” appears to be sustaining itself. And younger people are more likely to donate money to a news organization than older people. These are some of the findings from a big new report out Thursday from Oxford’s Reuters Institute for the Study of Journalism. The…

Facebook is Shutting Down its Trending Topics for News Module
June 6, 2018 at 3:32 pm

Against all odds, Facebook’s Trending Topics lasted more than four years. The company debuted a mostly algorithmic module that pulled in stories posted across the network, based on users’ interests and posts that were getting a lot of increasing attention, in early 2014. This month, Alex Hardiman, Facebook’s head of news products , announced in a blog post…

How Walled Gardens Like Facebook Are Cannibalizing Media Publishers
June 6, 2018 at 11:14 am

We are all very aware of the public relations nightmares Facebook has faced over the last couple of years. Most recently, Facebook dealt with criticism about data security following the Cambridge Analytica scandal, a growing amount of questionable content on the platform, accusations of censorship and reporting of false advertising metrics. Despite all of these criticisms,…