Social Media

Vox Brings Explainer Journalism to Snapchat
December 4, 2015 at 12:11 pm

It sounds like a publisher's dream come true. Access to a platform which boasts 100 million young, possibly affluent consumers, that is growing at an incredible rate. And there's not just a lot of potential traffic, the platform lets publishers monetise their content selling sponsorships deals and video ads. Surely any millennial focused publisher would…

Social Media Drove More Referrals than Search for 2015’s Biggest News Stories
November 25, 2015 at 9:25 am

Publishing analytics provider Parse.ly wanted to find out where web traffic for 2015’s top news stories came from — search engines or social networks. The company found that social media continues to account for a large and growing portion of traffic, depending upon the content of the news story. Parse.ly tracks and analyzes the site traffic…

Behind The +1: Meet The New Google+(Plus)
November 18, 2015 at 2:27 pm

Google+ has always been a project for Google, regardless of what you’ve read in the media. With projects, come changes…and there have been quite a few for Google+ this year. The Photos product that got pulled out of G+ is doing pretty damn well, and YouTubers were happy when the service was unbundled from the…

Facebook Mulls Ad Changes for Instant Articles After Publisher Pushback
November 16, 2015 at 10:00 am

Facebook is experimenting with new advertising approaches for its Instant Articles platform after publishers encountered challenges generating ad revenue because of restrictions imposed by the social network. Instant Articles, which Facebook rolled out to all iPhone users last month, allows media companies to publish content directly to Facebook feeds instead of posting links to draw…

Hearst to Launch Snapchat Channel Called ‘Sweet’
November 13, 2015 at 12:45 pm

Hearst is finally ready to unveil its top secret digital project on Monday, WWD has learned. Called “Sweet,” the channel will launch on Snapchat and make use of other social media sites such as Instagram, Facebook and Pinterest. The product already has a 49-second teaser video on YouTube made up of random clips that include…

The Revolution of Collaborative Media Communication
November 9, 2015 at 5:32 pm

We in the media business have been rightfully concerned about the technology changes of the last two decades and what these new systems of broad communications have done to our businesses and our bottom lines. Communication, which is the business we are actually in, has changed in scale, scope, ease of use and, perhaps most…

Top Tweets from the Social Media & Inbound Marketing Master Class
October 21, 2015 at 2:31 pm

If you follow Publishing Executive on Twitter, you may have noticed a wave of tweets filling your feed Friday accompanied by the hashtag #simc2015. Those were our uber-engaged attendees at the Social Media & Inbound Marketing Master Class held in New York City. The event focused on teaching attendees how to craft effective social media content,…

The $7 Facebook Campaign
October 15, 2015 at 11:33 am

“Boost Post.” “Boost Post.” The icon grabbed my eye with every post on the Turnbuckle Magazine Facebook page. Like most call to actions, or advertisements, the icon was ignored. Then, in June, we produced an original short video on a woman who gave up her career as a professional wrestler to donate a kidney to…

How ALM Is Converting Social Media Followers into Paid Subscribers
October 9, 2015 at 1:04 pm

Social media is often touted for its ability to bring new eyeballs to sites and drive traffic, but whether social activity is actually converting followers into new subscribers is still unclear for many publishers. Did that tweet about an upcoming event drive registrations? Did a giveaway online actually bump up subscriptions? These are the questions…