Social Media

How Dwell Is Utilizing Social Media to Grow Audience and Boost Its Brand
October 7, 2015 at 11:47 am

Social media is one of the leading drivers of web traffic for Dwell, a lifestyle brand focused on modern design, says associate editor and social media lead Allie Weiss. While referral traffic is one of the more immediate benefits of social, Dwell also wants to utilize platforms like Facebook, Twitter, Pinterest, and Instagram to promote…

Twitter Unveils its Own News Digests, and Some News Orgs are Participating
October 6, 2015 at 12:39 pm

Twitter has always been a place to find out what’s going on in the world, with a little help from the crowd. The catch is that you have to know the right people to follow if you want to track the path of a hurricane or question this year’s selection of Emmy winners. Twitter hopes…

Facebook Ramps Up its Instant Articles
September 23, 2015 at 1:16 pm

Last spring Facebook started hosting stories from the New York Times, BuzzFeed and other publishers directly on its iPhone app — a move that generated much chatter and hand-wringing about the Future of Media. Since then, Future of Media chatterers have moved on to other topics, and it has been hard to see much evidence of Facebook’s…

Social Media Playbook for Publishers
September 23, 2015 at 11:00 am

Leading up to the Social Media Master Class for media professionals, marketing consulting firm GrowSocially will be sharing insights on social media management strategies, breaking down how publishers can engage a wider readership and drive revenue. For an even deeper dive into the content discussed here, be sure to attend the Social Media Master Class in NYC on June 8th. Early bird and group discounts are available.

3 Ways Publishers Can Overcome Social Media Hurdles
September 23, 2015 at 11:00 am

In our ongoing social media series, GrowSocially content manager Kim Ciampa shares ways media professionals can overcome challenges that often stymie social media campaigns. For an even deeper dive on these issues and hands-on training on creating and executing a social media strategy, be sure to attend GrowSocially and Publishing Executive's upcoming event the Social Media Master Class on June 8th at the NYC Union League. The event is tailored specifically to editors, marketers, audience development, publishers, and brand managers.

How to Increase Audience Interaction on Social Media
September 23, 2015 at 10:00 am

In our ongoing social media series, Grow Socially shares techniques media professionals can use to overcome challenges that often stymie social media campaigns. For an even deeper dive on these issues and hands-on training on creating and executing a social media strategy, be sure to attend Grow Socially and Publishing Executive's upcoming event the Social Media Master Class on June 8th. Held at the NYC Union League, the event is tailored specifically to editors, marketers, audience development, publishers, and brand managers.

Measuring Engagement to Enhance Social Media Strategy
September 22, 2015 at 9:00 am

Setting goals and creating a strategy to achieve them is only half the battle of engaging readers on social media. The other half is measuring the results and adjusting accordingly. That is the message Grow Socially CEO and CMO John Foley emphasizes for publishers. Foley, who will facilitate the Social Media Master Class on June 8th in NYC, says that a social media strategy is an ongoing process and publishers need to analyze a variety of social measurements as they perfect that strategy.

Press Release: News Corp To Acquire Social Video Ad Platform Unruly
September 16, 2015 at 11:23 am

New York, NY – (September 16, 2015) – News Corp announced today that it has agreed to acquire Unruly Holdings Limited (“Unruly”), a leading global ad platform that is revolutionizing digital and social video advertising for clients around the world. “Unruly is a feisty and creative company with a start-up sensibility that fits perfectly with…