Social Media

The Secret Way Publishers Are Going Viral On Facebook
September 16, 2015 at 10:45 am

Publishers distributing their content on Facebook have discovered a way to buy traffic on Facebook – but it isn’t through amplifying their posts. Instead, publishers place their content on Facebook pages that already have millions of engaged followers, such as “I Love Halloween,” George Takei, Lil Wayne or (perplexingly) “Music for Deep Meditation,” giving it…

How the Old Farmer's Almanac Has Found Digital Success
August 26, 2015 at 3:05 pm

Last week was a big week for the Old Farmer’s Almanac. The 2016 edition has shipped, is being received in wholesale agencies, and is beginning to appear in retail outlets throughout the country. The AP wire story has been released and picked up by ABC News, HuffPO, Yahoo! News, and Fox. The New York Times,…

Are Commenters Really Loyal ‘Readers’ And Does It Matter?
July 21, 2015

The issue of website comments is not going to go away, no matter how much those who insist that open comments are an unbreakable rule of the Internet. It is not going away because the issue will effect efforts to erect paywalls and to build digital advertising.

The Verge is only the latest website to say "enough's enough' and off turn off comments (see TNM story here). But they have been clear that the decision only applies to the next few summer months and that they may well turn them right back on again in the fall

Food Publishers Are Early Winners of Facebook Video
July 20, 2015

The most popular video publisher on Facebook is BuzzFeed Food, which has so far posted over 250 videos to Facebook, offering viewers step-by-step tips on how cook oddball recipes such as double stuffed pizza dogs, bacon-wrapped grilled cheese, and honey-whiskey lemonade, among many other similarly inventive creations.

Many of BuzzFeed Food's Facebook videos were initially created for Instagram, limiting them to 15 seconds and encouraging viewers to watch them on loop. While the videos did well on Instagram, it wasn't until they were posted on Facebook that they "blew up," according to BuzzFeed Food creative director Emily Fleischaker.

Facebook Instant Articles Just Don’t Add Up for Publishers
July 16, 2015

Here are some key numbers for content licensors in digital media: Netflix will pay approximately $3 billion in licensing and production fees this year to the television and film industry; Hulu is paying $192 million to license South Park; Spotify pays out 70 percent of its gross revenues to the music labels that hold the underlying rights to Spotify's catalogue.

Now here's what Facebook is guaranteeing a variety of publishers, including the New York Times, BuzzFeed, and the Atlantic, which are posting articles in its new "instant articles" feature: $0. 

6 Lessons in Social Storytelling from 6 Months of Reported.ly
June 22, 2015

When Andy Carvin launched reported.ly six months ago, alongside a team of five other journalists based across Europe and the US, he did so without a website.

Carvin wanted the venture to establish itself as making journalism from and for the social networks, rather than using them to drive back traffic to a website.

Now, the reported.ly team has built a community who is constantly engaging in conversation on Facebook and Twitter and, last month, it launched a beta website hosted under parent company First Look Media.

Facebook Publishing for Magazine Publishers
June 11, 2015

In April this year it was announced that Facebook's monthly user base is now larger than the population of China. Daily active users for the social media platform came in at 936 million on average for March 2015, an increase of 17 percent year-over-year.

These staggering figures are largely influenced by the growth of mobile access to the platform. COO Sheryl Sandberg was recently quoted as saying that "Facebook and its Instagram app now control more than one out of every five minutes that U.S. users spend on mobile," giving them huge reach