AOL is unveiling a data-driven site overhaul today that should give marketers a sense of how it will zero in on mobile video and branded content as it plots its future.
The revamp comes less than a month after Verizon's $4.4 billion acquisition of AOL and is based on a load of the publisher's stats. For instance, between April 2014 and April 2015, video views grew 94 percent, and 90 percent of articles now have a video attached. On mobile, unique visits are up 80 percent over last June. And multiplatform visits-folks who read AOL's content across multiple devices-grew 21 percent.