Social Media

To Hold Facebook Accountable, Stop Calling it a Tech Company
December 17, 2018 at 11:57 am

"Senator, we run ads." That's what Mark Zuckerberg told Senator Orrin Hatch earlier this year during his congressional testimony when asked to describe Facebook's business model. The 84-year-old senator was later mocked on social media for not understanding modern technology. But I'd argue that the wily senior senator understood Facebook's business quite well. Hatch was simply getting Mark Zuckerberg…

Apple Can’t Win Over Media With Its Old Approach
December 17, 2018 at 11:53 am

Apple Inc. wants to become a subscription powerhouse for music, apps, online video, news and more. The company’s negotiations with news and magazine publishers offer a glimpse at the challenges this strategy will face. Bloomberg News detailed on Wednesday why some news and magazine publishers are wary of Apple’s effort to refashion Texture, a company Apple acquired this year that offers…

Digital Influencers have Changed Advertising. They’re Changing Journalism, Too.
December 10, 2018 at 1:06 pm

The rise of social platforms has brought with it a new kind of celebrity: the digital influencer. It’s a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than traditional media figures. As influencers build relationships with their audiences through…

Google is Launching a Voice-Driven Version of Google News for Smart Speakers and Phones
December 10, 2018 at 1:03 pm

People like smart speakers, but there are a lot of things they don’t like about news on smart speakers. As recent research by Nic Newman — published by the Reuters Institute for the Study of Journalism, and written up by us here — shows, consumers aren’t the biggest fans of the sort of news briefings that publishers have been pushing out.…

MediaPitch: Naytev Is Helping Publishers Automate & Optimize Social Content
December 3, 2018 at 1:42 pm

Consumers today have more choice in how, where, and when they access content than ever before. Social media platforms provide publishers with a way to get relevant, interesting information to those who want to read it, and do so on the consumers terms. But managing multiple social streams — what to publish, where to publish…

Parliament Seizes Cache of Facebook Internal Papers
November 26, 2018 at 12:33 pm

Parliament has used its legal powers to seize internal Facebook documents in an extraordinary attempt to hold the US social media giant to account after chief executive Mark Zuckerberg repeatedly refused to answer MPs’ questions. The cache of documents is alleged to contain significant revelations about Facebook decisions on data and privacy controls that led to the Cambridge…

LinkedIn Expects Media Biz to Bring in $2 Billion in 2018
November 16, 2018 at 9:50 am

LinkedIn, the business and employment network, says it expects to bring in roughly $2 billion from its media business — mostly via ad revenue — by the end of this fiscal year. Why it matters: LinkedIn has been hesitant to reveal specific revenue numbers around its media efforts since it was acquired by Microsoft in 2016,…

Think Apple News is Going to Save Your Traffic? Think Again.
November 15, 2018 at 9:32 am

In a year where Facebook has pushed publisher content further down the news feed (and further down their list of priorities in general), Apple News has seemed to be a relative bright spot in the ongoing tug-of-war between publisher and platform. Pre-installed on millions of devices, Apple’s news aggregator allows publishers to reach large audiences…