Social Media

Inside Apple’s Pitch to Wary Publishers
October 3, 2018 at 8:00 am

You can’t blame publishers for being wary when a giant Silicon Valley tech platform comes to them promising big new audiences and (someday) a way to make money off them. But publishers, burned by Facebook, are now looking with no small amount of optimism to Apple, which has quietly wooed publishers over the past year…

6 Ways to Adjust to Google’s Emphasis on Authors in Revised Search Guidelines
September 26, 2018 at 3:23 pm

OK, fellow publishers, Google is on to us. And that probably means readers are on to us as well. As I’ve noted before, Google has generally been kind to magazine media publishers, tweaking its search engine to favor results from respected web sites, especially those with storied print brands. But the latest version of Google’s…

The Temptation of Apple News
September 26, 2018 at 3:16 pm

In the years leading up to the 2016 U.S. election, Facebook became the world’s de facto morning newspaper—and everyone wanted to land on A1. With more and more people getting their news on the app and in the news feed, media companies competed in the company’s algorithmic sweepstakes, crafting headlines and story ideas to induce…

The New York Times is Asking Readers to Help it Cover Election Misinformation
September 24, 2018 at 2:37 pm

The New York Times is stepping up its coverage of misinformation ahead of this fall’s midterm elections. On Monday, the newspaper published a tip form where readers can send examples of potentially false or misleading content they find in their social media feeds. Examples could be a Facebook account…

Ad Buyers Prepare for Headaches After Facebook Cuts off Third-Party Data
September 21, 2018 at 10:08 am

Facebook’s decision to cut off third-party data access to advertisers will force them to get that data on their own starting Oct. 1. Previously Facebook had gathered this data for advertisers using its self-service ad buying tool and made the data available through its Partner Categories ad targeting option. After the Cambridge Analytica scandal, the social…

What Works (And Doesn’t) for Advertising Your News Organization’s Subscriptions
September 10, 2018 at 12:18 pm

Your logo isn’t that cool anymore. But talking about what your audience can gain from following you is. A new report from the Center for Media Engagement at the University of Texas at Austin, written by Natalie Stroud, Yujin Kim, and Jessica Collier studied different ways news organizations proffer themselves to potential subscribers through the…

Letting the Machines Do the Work: What I’m Eager to Learn at About at the FUSE Media Summit
August 30, 2018 at 12:42 pm

One of my favorite interviews during my time at Publishing Executive was with the then VP of Data for Hearst Corporation Rick McFarland. McFarland likened the work he was doing at Hearst to integrate systems and data throughout the organization to the construction of the US Interstate Highway System, which accelerated speed of communication, connectivity,…

Twitter Unveils Plan to Help Publishers Earn More Revenue, Through “Embedded Timelines”
August 27, 2018 at 10:14 am

Twitter has been testing out a new program with a select group of publishers, that helps them make money from embedded Twitter timelines (streams of tweets) on their own website properties. Earlier this year, Twitter asked publishers to sign up for a program called Twitter Timeline Ads, promising media companies the ability to “generate revenue for your…