Special Interest

How (All) Publishers Are (And Should Be) Capitalizing on Celebrity
February 2, 2016 at 3:47 pm

At MPA conference, editorial directors from People, EW, ESPN, Hollywood Reporter, and ESSENCE talk about why celebrities and their magazine need each other. If Amtrak could maintain its schedules, you’d be reading a post about native advertising right now. But alas, Amtrak is Amtrak and I arrived an hour late to the American Magazine Media…

The Wall Street Journal Develops New Magazine About the Future
December 3, 2015 at 2:37 pm

The Wall Street Journal is launching a new annual magazine dubbed “The Future of Everything,” which is set to launch next week. The glossy will be a supplement to the Journal’s Dec. 11 edition, and although the company is calling it a “stand-alone,” Trevor Fellows, head of global media sales, said he already has designs to…

Crain Launches City Brands in Nine New Markets
November 23, 2015 at 11:36 am

Crain Communications has launched personalized digital business publications in nine new markets across the U.S. Looking to expand nationwide ahead of its 100th anniversary, the parent company of Advertising Age will be hitting new markets in Atlanta, Boston, Dallas, Houston, Los Angeles, Philadelphia, San Francisco, Silicon Valley and Washington D.C. Under the tagline, "Business News…

Press Release: Meredith to Launch Fit Pregnancy and Baby Magazine
November 3, 2015 at 2:03 pm

NEW YORK, NY/DES MOINES, IA (November 3, 2015) – Meredith Corporation (NYSE:MDP), the leading media and marketing company serving more than 100 million unduplicated American women, announced today that it will launch  Fit Pregnancy and Baby beginning with the February 2016 issue. Meredith will produce Fit Pregnancy and Baby incorporating the best of American Baby magazine, with American Baby’s readers receiving the new and enhanced Fit…

Publishers Wake Up to the Limitations of Growing Too Much Too Soon
November 3, 2015 at 10:50 am

In mid-September, The Weather Channel announced a pivot that, on paper, might sound a bit strange: It was going to focus on the weather. The channel, home to five-day forecasts and obsessive storm and blizzard coverage, had until last month adopted a decidedly more populist approach to programming. “American Super/Natural,” which debuted in 2013, chronicles weather-related…

Press Release: U.S. News Will Help Readers Book Doctor Appointments Through New Partnership
October 26, 2015 at 2:37 pm

Washington, D.C. – October 20, 2015 – U.S. News & World Report, publisher of Best Hospitals, today announced a new first-in-class physician search and scheduling service for its Best Hospitals and Doctor Finder sites through a collaboration with Kyruus. Patients researching care options on www.usnews.com will now have the ability to search for and book directly with physicians…

CEO Kintzer Explains Why Reader's Digest Association Changed Names
September 30, 2015 at 9:52 am

"It's not at all about distancing us from Reader's Digest," said Ms. Kintzer. "It's about having a name of a company that actually states who you are. At the end of the day, 99% of people will think that the one brand Reader's Digest Association has is Reader's Digest." Today there are 52 websites at…