Special Interest

What Is the Easy Path to Publishing Riches Overnight? A Delusion
October 26, 2018 at 12:12 pm

When I started this blog a decade ago this month, the Get Rich By Blogging Hype Machine was just getting revved up. Within a few years, pundits declared that blogging is dead, just as they had declared that “Print is dead” a few years earlier. (Both media have shown…

Financial Times Launches New Tool to Help 'Knowledge-Hungry' Subscribers Track Their Reading
October 26, 2018 at 12:03 pm

"Think for a moment – what if you could somehow introduce some aspect of tracking in the news-reading experience?," asked James Webb, group product manager, Financial Times, at Hacks Hackers London last night (16 October). The publisher has today launched Knowledge Builder, a new tool to help readers take control of the amount of information they read about a topic.…

A Decade of Delusions: 10 Things We Got Wrong About Publishing in the Digital Age
October 15, 2018 at 9:31 am

A decade ago this month, despite not knowing my RSS from a hole in the ground, I created a blog called Dead Tree Edition out of desperation. As a “print guy” in a magazine industry undergoing digital disruption, I knew I would soon be obsolete if I didn’t become more versed in web publishing. So…

How the BBC Ties Memory to Branded Content Effectiveness
October 12, 2018 at 11:02 am

For content studios to continue growing, they need to prove their ads work. BBC StoryWorks, the content marketing division of BBC Global News, has studied how content triggers long-term memory and in turn drives results for brands. The Science of Memory study, which came out Oct. 11, is an extension of the work the BBC started…

5 Media Website Optimization Strategies for Managing Seasonal Traffic Spikes
October 11, 2018 at 11:24 am

Whether preparing for a peak season like the December holidays or an industry-defining event like New York Fashion Week, magazines in every sector plan strategic campaigns for various reasons with the aim to generate large volumes of traffic. Case in point: Adobe Analytics reported a record $108.2 billion in online sales alone throughout November and…

Google, Condé Nast Reveal Pixel Magazine Cover Campaign
October 10, 2018 at 10:48 am

Get ready for more magazine covers to be in the hands of advertisers. In its biggest simultaneous cover campaign, Condé Nast handed over seven November magazine covers to be photographed with Google’s newest Pixel 3 phone as part of a paid advertising…

New York Times Expanding Travel Tours For Younger Readers
October 3, 2018 at 8:00 am

The New York Times is getting deeper into the experiential realm. For a fee starting at $75 and going up depending on the destination, a reader can book a half or full day “city tour” based on travel content from The Times, in particular its popular “36 Hours” columns, which have already been turned into large bound…

Association Media Are Growing With New Revenue Opportunities
October 1, 2018 at 11:38 am

Association magazines are a common benefit to members and have developed a longstanding, healthy area for publishing. But like much of the print publishing industry, such magazines are beginning to diversify the means for generating revenue. “I think where associations have a struggle is with being able to maintain that core membership base in defining…