Subscriptions

The Top Technologies Publishers Will Buy in 2018
May 30, 2018 at 4:06 pm

Media executives reveal which technologies they plan to buy this year and why, exhibiting a more audience-centric approach than recent years and an overall desire to take back control of their own destinies.

Behind the Wall Street Journal Paywall that Decides When Readers are Ready to Subscribe
May 21, 2018 at 11:08 am

For the last four years, The Wall Street Journal has been building a paywall that adapts to reader behavior and decides how many free (sample) articles they should get access to. This adaptive paywall is designed to drive subscribers and communicate the value of joining the Dow Jones family. The Wall Street Journal's paywall houses a machine-learning…

In a Tough Ad Climate, Small Publishers are Finding Success in Small Donations
May 16, 2018 at 8:51 am

Digital advertising is competitive and the subscription business is tough, but digital publishers are finding hope in small-dollar donations. This month, LAist and DCist, Los Angeles- and Washington-focused local news sites once owned by DNAinfo, will each launch Kickstarter campaigns. They’re hoping to mirror the success of their…

3 Tips for Evaluating Paywall Solutions
May 14, 2018 at 11:10 am

Editor's Note: Last week Publishing Executive released the research report on The Top Technologies Publishers Will Buy in 2018.  To follow up we’ll be highlighting some of technologies that made the top ten list.  Subscription & Paywall solutions came out as the 5th most popular technology publishers will buy in 2018 -- a tech category…

Medium Abruptly Cancels the Membership Programs of its 21 Remaining Subscription Publisher Partners
May 11, 2018 at 12:27 pm

Medium has informed publishers using its platform to offer paid memberships that it’s ending that feature. An email at the end of last month from Medium’s head of partnerships Basil Enan told publishers that the company was planning to discontinue memberships in May. “We were among the first to sell memberships on Medium, among the few local organizations working…

Warren Buffet Predicts Only 3 Newspapers Will Sustain Print Editions
May 9, 2018 at 3:22 pm

Earlier this year, The New York Times CEO Mark Thompson gave the newspaper’s print run another decade during an appearance on CNBC’s "Power Lunch." "The key thing for us is that we're pivoting. Our plan is to go on serving our loyal print subscribers as long as we can.…

Google Brings ‘Funding Choices’ Ad Messaging to More Countries & Adds Subscription Offer
April 18, 2018 at 9:23 am

After its launch in June 2017 for publishers in North America, the UK, Germany, Australia and New Zealand, Google’s Funding Choices ad messaging is now expanding to 31 more countries. The program was created as part of Google’s “Coalition for Better Ads” efforts and is aimed to help publishers recover lost revenue from ad-blocking issues. The Funding Choices…

Apple Is Planning to Launch a News Subscription Service
April 18, 2018 at 9:19 am

Apple Inc. plans to integrate recently acquired magazine app Texture into Apple News and debut its own premium subscription offering, according to people familiar with the matter. The move is part of a broader push by the iPhone maker to generate more revenue from online content and services. The Cupertino, California company agreed last month to buy…

Why Publishers’ Membership Programs Often Include Access to Editorial Staffers
April 13, 2018 at 8:51 am

Among publishers looking for the right consumer revenue recipe, access to editorial staffers is becoming a common ingredient. New York magazine’s membership program, New York by New York, is focusing on exclusive events, which are often hosted or guided by editorial staffers like food critic Adam Platt. The…