Subscriptions

So Some People Will Pay for a Subscription to a News Site. How About Two? Three?
November 14, 2018 at 10:12 am

The path forward for premium media is seemingly clear: Put up a paywall. Digital advertising is a duopoly-dominated mess; any print or broadcast cross-subsidy you might have is declining at one speed or another. Your loyal core digital readers may be only a tiny fraction of that big “monthly uniques” number you put into press…

Quartz’s Vision for the Future
November 14, 2018 at 10:09 am

Over the past few months, we’ve been working on the most significant expansion of Quartz since our launch. Today, for the first time, you can access these new offerings: a new app for the Quartz community and a new membership program to deepen your relationship with us. Quartz was founded as a guide to the new global economy, determined…

The New York Times is on Pace to Earn More Than $600 Million in Digital this Year
November 2, 2018 at 9:39 am

The Failing New York Times released its third-quarter numbers this morning and, well, if the rest of the news industry was doing this well, we could shut down Nieman Lab and grab some worry-free beach time in warmer climes. Its ongoing transition from print to digital revenue has been managed without the staffing disruption just about everyone…

How Publishers Can Achieve an Ideal Revenue Mix
October 29, 2018 at 1:11 pm

Some alternative revenue plays are unlikely to get traction outside their own, very specific, audience. But others are becoming staples of the modern publishing portfolio and should be considered by every publisher looking to establish a healthy revenue mix.

4 Ways Publishers Are Monetizing Video
October 10, 2018 at 12:38 pm

More and more publishers are looking to video as a platform for their premium content, and it’s easy to see why. With improved devices and a 5G network on the horizon, the Cisco Visual Networking Index (VNI) Complete Forecast predicts that by 2021: Video will represent 80 percent of all internet traffic There will be…

How More Nuanced Subscription Management Yields Customer Growth
September 17, 2018 at 12:20 pm

In pursuit of revenue growth, the move to a subscription model has been inevitable for media businesses. For many publishers, the first inclination is to adopt a paywall strategy that gives readers access to a limited number of articles for free, after which they are charged a fee per article. In its simplest form, the…

How Publishers Can Boost Revenue With A Subscription Box, Part 3
September 12, 2018 at 1:13 pm

In previous posts, I explored the important considerations publishers should make before launching a subscription box and how to get your subscription boxes to your customers. In this third and final post, we’ll look at some ways to grow your subscription box revenue. There are two ways to grow your subscription box -- adding subscribers…

What Works (And Doesn’t) for Advertising Your News Organization’s Subscriptions
September 10, 2018 at 12:18 pm

Your logo isn’t that cool anymore. But talking about what your audience can gain from following you is. A new report from the Center for Media Engagement at the University of Texas at Austin, written by Natalie Stroud, Yujin Kim, and Jessica Collier studied different ways news organizations proffer themselves to potential subscribers through the…

The FT Will Hit 1m Subscribers Next Year, 17 Years After Putting Up its Paywall
September 10, 2018 at 12:15 pm

The Financial Times believes it will complete its “march to a million” journey to 1 million paid subscribers next year after a positive response to a change in its access model. The FT revealed it now has 930,000 paid subscribers, with 740,000 of those (79.6%) being digital subscribers…