Subscriptions

Jammed Printers, First-Party Data Hiccups & More Publishing Predictions for 2020
January 15, 2020 at 10:00 am

It doesn’t take a genius to figure out that 2020 will see more magazine closures and more experiments with reader paywalls. Here are eight, or maybe nine, not quite so obvious publishing predictions that will help you prepare for the year ahead: Paper Shortage A glut of magazine-quality paper has recently pushed prices down a…

3 Ways B2B Publishers Can Turn Data into Dollars
January 7, 2020 at 8:45 am

We’ve heard all the buzzwords: predictive analytics, artificial intelligence, machine learning. But have you done everything you can to wrangle data and find the insights that reliably drive revenue? Unfortunately, when I ask most publishers this question, they answer “no.” And there are even more “no” responses in the B2B world. Why? Because there’s a…

10 Keys to Digital Success in 2020 (Part 1)
January 3, 2020 at 8:30 am

For most publishers, digital success in 2020 won’t be about new trends or technology. Instead it will be about focus, prioritization, and finally executing properly on digital media fundamentals. This article covers the first five fundamentals that I believe every publisher must execute on this year.

Zombies, Mutants & Resurrection: Magazine Publishing in 2019
December 10, 2019 at 12:25 pm

For magazine publishing, 2019 has been a year full of births, deaths, mutants, zombies – and even a resurrection. The glass-half-full crowd will point to the findings of Mr. Magazine (Dr. Samir Husni) that the total number of magazine titles in the U.S. is at a record high. The half-empty folks will note the loss…

Digital Publishers Need a Revenue Revolution
December 9, 2019 at 8:30 am

Digital publishers today face an unprecedented challenge. While U.S. digital advertising revenue is forecast to generate more than $116 billion by 2021, publishers aren’t seeing their fair share of that revenue. Ad revenue is being cannibalized by everything from ad blockers to walled gardens and user-generated content platforms, and the media landscape is increasingly fragmented across devices, channels,…

How Hearst Magazines Leverages Its Scale and Innovation to Drive Consumer Value
December 5, 2019 at 4:43 pm

In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development.

Media Pitch: Subtext Connects Journalists with Subscribers for 1:1 Conversations
November 18, 2019 at 9:33 am

In pursuit of reader revenue, many publishers are creating subscription products tailored to reader interests. Subtext, a texting platform formerly known as Project Text, opens a personal channel of communication between content creators and readers to help publishers convert subscribers and foster their loyalty. …

4 Million Subscribers – and Unprofitable? Closing of ‘Family Circle’ Signals Shift in Meredith Print Strategy
November 13, 2019 at 8:30 am

How could a magazine with more than 4 million subscribers be unprofitable? I kept seeing and hearing various versions of that question last month when Meredith Corporation announced it is about to publish the last monthly issue of Family Circle. Here are the TL/DR answers: Not all circulation is profitable. Family Circle wasn’t necessarily unprofitable.…

The Impact of Chrome 76: Why a Freemium Model Is the Future
November 11, 2019 at 11:06 am

It is often said “when one door closes, another opens.” And that is the scenario many subscription-dependent publishers find themselves in today. Publishers have long deployed metered paywalls allowing them to track and cap the number of articles read unless a reader subscribes. Savvy internet users have learned to browse in Incognito or Private mode,…

Subscriber Yield Management Grows Long-Term Consumer Revenue
November 4, 2019 at 11:43 am

Companies with subscribers can apply different pricing across customers to a degree not possible in many industries because they have one-to-one relationships with each customer. This one-to-one communication enables personalization and customization of the relationship between customer and company across many dimensions, pricing included. Other industries, such as consumer packaged goods, have prices that are…