Subscriptions

The (Utterly Predictable) Decline of Advertising
August 5, 2020 at 4:34 pm

Publishers' advertising revenue has been threatened for well over a decade, so why weren’t they better prepared for the COVID-19 freefall? While many rightly acknowledged the need to focus on reader-generated revenue, they steadfastly embraced one single business model: growing subscriptions by implementing paywalls. Here's why that's an issue.

Successfully Navigating a Publishing World Consumed by COVID-19
June 30, 2020 at 4:16 pm

Today’s publishers are working to survive in a new reality where media consumption is up, but revenues are down. Let’s examine three ways publishers can thrive — not just survive — and prepare for success in the next normal.

5 Best Practices Media Companies Can Learn from European Publishers
March 17, 2020 at 3:23 pm

With more people living in Europe than in the U.S. and Canada combined, there’s a massive knowledge pool among European publishers that many North American media companies have yet to access. But the digital world stretches far beyond physical borders. In fact, publishers in North America face many of the same challenges that European media…