Subscriptions

How B2B Media Companies Are Successfully Growing Subscription Revenue
July 11, 2018 at 12:05 pm

There’s no question that 2018 has seen many publishers make a push to increase revenue from subscriptions and paid content, which many see as a necessity in the face of digital advertising’s many uncertainties. Subscriptions have become the talk of the media industry. Yet most of this talk focuses on upping subscriptions in the consumer…

PwC’s Global Entertainment & Media Outlook 2018-2022 Reveals Long-Term Trends
June 27, 2018 at 3:05 pm

Each year PwC releases the Global Entertainment & Media Outlook. Released earlier this month was the 2018-2022 edition. (Here’s the press release from last year.) The Outlook is definitely a worthy read to get a grip on the high-level and (very) long-term trends shaping the media industry, such as where advertising dollars are expected to…

4 Customer Experience Tactics Publishers Should Steal from Ecommerce
June 20, 2018 at 10:16 am

Everything is convenient these days. I noticed the other day that my kiddo had a hole in his shoe, so while I was sitting in line at the dry cleaners, I opened the Zappos app and ordered my son a new pair of the same shoes (one size up, of course). It took 3 minutes,…

Once Considered Mortal Enemies, Print & Digital Are Living Happily Together
June 13, 2018 at 2:19 pm

Both sides were wrong. “In three years, none of this will be in print,” a senior publishing executive told me, six years ago, about two magazines that are still profitable and still in print. Mr. Print Is Dead thought magazine publishing would soon be all about apps and the web. (You see, kids, back then…

The Top Technologies Publishers Will Buy in 2018
May 30, 2018 at 4:06 pm

Media executives reveal which technologies they plan to buy this year and why, exhibiting a more audience-centric approach than recent years and an overall desire to take back control of their own destinies.

Behind the Wall Street Journal Paywall that Decides When Readers are Ready to Subscribe
May 21, 2018 at 11:08 am

For the last four years, The Wall Street Journal has been building a paywall that adapts to reader behavior and decides how many free (sample) articles they should get access to. This adaptive paywall is designed to drive subscribers and communicate the value of joining the Dow Jones family. The Wall Street Journal's paywall houses a machine-learning…

In a Tough Ad Climate, Small Publishers are Finding Success in Small Donations
May 16, 2018 at 8:51 am

Digital advertising is competitive and the subscription business is tough, but digital publishers are finding hope in small-dollar donations. This month, LAist and DCist, Los Angeles- and Washington-focused local news sites once owned by DNAinfo, will each launch Kickstarter campaigns. They’re hoping to mirror the success of their…

3 Tips for Evaluating Paywall Solutions
May 14, 2018 at 11:10 am

Editor's Note: Last week Publishing Executive released the research report on The Top Technologies Publishers Will Buy in 2018.  To follow up we’ll be highlighting some of technologies that made the top ten list.  Subscription & Paywall solutions came out as the 5th most popular technology publishers will buy in 2018 -- a tech category…

Medium Abruptly Cancels the Membership Programs of its 21 Remaining Subscription Publisher Partners
May 11, 2018 at 12:27 pm

Medium has informed publishers using its platform to offer paid memberships that it’s ending that feature. An email at the end of last month from Medium’s head of partnerships Basil Enan told publishers that the company was planning to discontinue memberships in May. “We were among the first to sell memberships on Medium, among the few local organizations working…

Warren Buffet Predicts Only 3 Newspapers Will Sustain Print Editions
May 9, 2018 at 3:22 pm

Earlier this year, The New York Times CEO Mark Thompson gave the newspaper’s print run another decade during an appearance on CNBC’s "Power Lunch." "The key thing for us is that we're pivoting. Our plan is to go on serving our loyal print subscribers as long as we can.…