Publishers' advertising revenue has been threatened for well over a decade, so why weren’t they better prepared for the COVID-19 freefall? While many rightly acknowledged the need to focus on reader-generated revenue, they steadfastly embraced one single business model: growing subscriptions by implementing paywalls. Here's why that's an issue.
In the early days of the pandemic, the team at nonprofit media outlet, Tricycle: The Buddhist Review, rallied to produce content that would help its audience during an anxious, uncertain time.
Today’s publishers are working to survive in a new reality where media consumption is up, but revenues are down. Let’s examine three ways publishers can thrive — not just survive — and prepare for success in the next normal.
It’s time for news publishers to focus on pricing, talent, topics, and quality.
In this webcast, industry experts will cover how publishers can foster greater subscriber retention to drive recurring revenue growth.
Doug Olson, president of Meredith Magazines, discusses the company's new audience action guarantee and sheds light on the biggest concerns among advertising customers during the coronavirus pandemic.
Asking the right questions can help you navigate your magazine through COVID-19 and the resulting recession.
With more people living in Europe than in the U.S. and Canada combined, there’s a massive knowledge pool among European publishers that many North American media companies have yet to access. But the digital world stretches far beyond physical borders. In fact, publishers in North America face many of the same challenges that European media…