In this episode, we replay a panel discussion from the 2019 FUSE Media Summit. Executives from Brief Media, Industry Dive, and Active Interest Media discuss how data is managed within their organizations and factored into new product development, as well as how they prepared for privacy laws like GDPR and CCPA.
Tom Cintorino of The Next Chapter Consulting guides a discussion with Farm Journal VP of Digital Operations Courtney Yuskis and Indigo Trigger CEO Chris Prinos about how lead-to-cash platforms can help media businesses streamline, save money, and drive revenue. They chat about best practices for implementation and explore whether a consolidated system can improve common pain points, including reporting and workflow between sales, operations, and finance.
The global head of ad product & innovation discusses Bloomberg’s digital advertising suite, including a recently added self-serve tool.
Here are the essentials of what a CDP needs to be and do, and what the common elements of useful marketing databases are.
Chief Product Officer Nina Gould discusses how Forbes is using technology to drive audience engagement and first-party data collection.
GDPR was the catalyst for many publishers to onboard Consent Management Platforms (CMPs). According to eMarketer data, 1 in 3 UK publishers had a CMP partner by the end of 2018, while US publishers trailed slightly behind with 29% adopting CMPs that year. There’s no recent US-specific data on CMPs, but state laws like CCPA…
From Greenville, S.C., to Lakeland, Fla., media company 6AM City is engaging audiences in communities across the southeastern U.S. with email newsletters in the spirit of The Skimm – but on a hyper-local level. In this episode, Co-Founder & COO Ryan Heafy discusses 6AM's business model, technology strategy, and plans for expansion.
In this webcast, industry experts will cover how publishers can foster greater subscriber retention to drive recurring revenue growth.
The market is maturing away from the open exchange, and a Google privacy sandbox isn’t going to change that.