Technology

Disruption Needs to be Part of Day-to-Day Processes of Publishers
July 12, 2018 at 10:24 am

If disruption is really the “new normal” in the media business, then it stands to reason that publishers should no longer by surprised by it. It should be mundane enough that it’s accounted for in how publishers work every day. “Disruption can be a lot of things,” says Cory Munchbach, VP of Strategy for BlueConic.…

What Are the Must-Have Tools in Any Media Tech Stack?
July 5, 2018 at 2:28 pm

As a consultant, I’ve learned to love having conversations with industry colleagues about the future direction of the media business. Sometimes the discussion focuses on the future of editorial operations. Other times, it focuses on how audience engagement is evolving. Topics like changing business models, the move to subscription models, the growing importance of data,…

We’re Looking for Media Tech Startups!
July 2, 2018 at 11:10 am

The media business is constantly evolving, driven by new technologies that are changing the way content is created, distributed and consumed. It can be difficult to keep track of all of the latest and greatest ideas out there. That is where Publishing Executive comes in. We launched the Media Pitch blog two years ago to provide…

PwC’s Global Entertainment & Media Outlook 2018-2022 Reveals Long-Term Trends
June 27, 2018 at 3:05 pm

Each year PwC releases the Global Entertainment & Media Outlook. Released earlier this month was the 2018-2022 edition. (Here’s the press release from last year.) The Outlook is definitely a worthy read to get a grip on the high-level and (very) long-term trends shaping the media industry, such as where advertising dollars are expected to…

Reddit Launches a ‘News’ Tab into Beta Testing
June 25, 2018 at 10:54 am

Reddit  is rolling out its “news” tab into beta, the company announced this week. The expansion follows on Reddit’s initial test of a news-related feature that began this May, when an alpha version shipped to some users of Reddit’s iOS app. At the time, Reddit explained it wanted to give news its own dedicated home on its site in order…

Publishers use Cannes Lions to Reassert Their Influence
June 22, 2018 at 11:54 am

The agency and ad tech vendor presence may be more muted at Cannes Lions this year, but publishers are seizing the opportunity to reassert themselves — and there’s no better place to do so than at a festival packed with global chief marketing officers who are looking to use…

4 Customer Experience Tactics Publishers Should Steal from Ecommerce
June 20, 2018 at 10:16 am

Everything is convenient these days. I noticed the other day that my kiddo had a hole in his shoe, so while I was sitting in line at the dry cleaners, I opened the Zappos app and ordered my son a new pair of the same shoes (one size up, of course). It took 3 minutes,…