Technology

Direct Supply Paths Are Becoming Standard Practice in Programmatic
December 12, 2019 at 8:55 am

In programmatic, the advertising industry has lost the value of direct relationships. The rapid expansion of the ecosystem resulted in a chaotic web of platforms and providers, with countless intermediaries between the brands who buy ad space and the publishers who sell it. This paved the way for inefficiency, a lack of transparency, and the…

The 2019 FUSE Media Summit Technology Award Winners
December 4, 2019 at 10:28 am

We asked digital publishing executives to vote for the top technology vendors they encountered at FUSE Media 2019. Check out the "Best Boardroom Case Studies," the "Startup Derby Winner," and one "Company to Watch." Plus, learn how these vendors are specifically helping publishers.

4 Key Criteria for Selecting a Business Intelligence Solution
December 2, 2019 at 4:25 pm

In the process of selecting a business intelligence solution, publishers need to achieve a balance across multiple criteria rather than looking at just a single factor (e.g. cost). Here's a list of criteria that are key to assess before even considering pricing.

5 WordPress Trends Publishers Should Keep in Mind for 2020
November 25, 2019 at 11:19 am

2020 is just around the corner. After a roller-coaster year of dynamic shifts in social networks and shaky new Google SEO updates, it’s time to take a short break to focus on what the new year will bring to the publishing landscape. While the latest moves in technology are still revolutionizing the space on a…

Top Tweets from the 2019 FUSE Media Summit
November 22, 2019 at 2:15 pm

With keynotes and panel discussions on topics from data privacy legislation (who's ready for CCPA?) to consumer product innovation, there was a lot to discuss at FUSE Media 2019. Here, we've compiled top tweets from the event, which united leading digital executives in the publishing industry.

Media Pitch: Subtext Connects Journalists with Subscribers for 1:1 Conversations
November 18, 2019 at 9:33 am

In pursuit of reader revenue, many publishers are creating subscription products tailored to reader interests. Subtext, a texting platform formerly known as Project Text, opens a personal channel of communication between content creators and readers to help publishers convert subscribers and foster their loyalty. …

The Impact of Chrome 76: Why a Freemium Model Is the Future
November 11, 2019 at 11:06 am

It is often said “when one door closes, another opens.” And that is the scenario many subscription-dependent publishers find themselves in today. Publishers have long deployed metered paywalls allowing them to track and cap the number of articles read unless a reader subscribes. Savvy internet users have learned to browse in Incognito or Private mode,…

Publishers Are Missing the Point: Private Browsing Isn’t a Roadblock, It’s a Road Map
October 31, 2019 at 12:47 pm

The publishing industry was up in arms over the summer when Google officially closed the loophole in its Chrome browser that allows website owners to detect whether a visitor has enabled Incognito mode to view their site. The complaint? It effectively undermined publishers’ efforts to prevent readers from circumventing their paywalls as they could no…

How FUSE Media Simplifies Publishers' Technology Evaluation
October 28, 2019 at 9:52 am

New technologies enable media companies to innovate, adapt, and stay profitable. The problem is, the array of technology solutions is growing faster and more fragmented than ever, making the product evaluation process a time suck for already time-crunched media technologists. Here's how the FUSE Media Summit helps with that.