Technology

Google is Giving up Some Control of the AMP Format
September 19, 2018 at 11:35 am

Ever since Google’s instant article format, Accelerated Mobile Pages (AMP) launched in 2016, the company has stridently pushed back on the idea that it was a Google-specific project. Instead, executives said that it was a part of the open web, with open-source contributions both from Google employees and non-Googlers, and that it is utilized not just…

Press Release: EnsembleIQ Expands Partnership with Omeda, Consolidates MarTech Stack
September 17, 2018 at 11:16 am

Chicago, IL – OMEDA, the market leader in Audience Relationship Management solutions, announces an expanded partnership with EnsembleIQ becoming their exclusive provider for audience data management, email marketing, fulfillment services, and CDP solutions for their full suite of products and market groups. The partnership will take advantage of Omeda’s full suite of robust, end-to-end audience…

Why Your Next CEO Might Be Your CDO
September 13, 2018 at 9:32 am

I've been a Senior VP of Digital, Executive VP of Digital, and Chief Digital Officer the bulk of my 25-year career. I've served in this role for B2B, enthusiast, and book publishers ... and in privately-owned, private-equity-backed, and publicly-traded companies. I have always said that the "Chief Digital Officer" is merely a temporary role, so…

Letting the Machines Do the Work: What I’m Eager to Learn at About at the FUSE Media Summit
August 30, 2018 at 12:42 pm

One of my favorite interviews during my time at Publishing Executive was with the then VP of Data for Hearst Corporation Rick McFarland. McFarland likened the work he was doing at Hearst to integrate systems and data throughout the organization to the construction of the US Interstate Highway System, which accelerated speed of communication, connectivity,…

Why Publishers Should Consider Newscycle’s Élan Ad to Replace Google DSM/XSM
August 29, 2018 at 11:29 am

Earlier this year, Google announced that in July 2019 it will retire Google DoubleClick Sales Manager -- also known as Google DSM/XSM – which means that many publishers are looking for a replacement for their advertising order management systems. In this interview, Publishing Executive content director Denis Wilson speaks with Newscycle’s Director of Product Management…

Podcasts Are Fertile Ground for City & Regional Publishers
August 20, 2018 at 3:10 pm

In case you haven’t noticed, we’ve entered an era of on-demand media consumption. And due to its mobility and being a natural accompaniment for multitasking, audio has emerged as a favorite among the on-demand public. Podcasting, in particular, has enjoyed a boom in recent years, with one in four Americans now listening to podcasts. “The…

Media Pitch: Centiment Aims to Remove Marketing's Emotional Blindspot
August 16, 2018 at 11:15 am

Perhaps the most sought after yet elusive component of marketing is understanding the emotional impact that a brand’s messaging has on its audience. Yet emotion is a fundamental factor for driving brand engagement. Centiment, a neuro-powered marketing and advertising technology, aims to remove the emotional blind spot for businesses. By collecting data about how people…