Technology

Core Functions of a CDP — and How to Choose the Right One
June 4, 2019 at 12:36 pm

More media companies are investing in customer data platforms (CDPs) as they look to gather and monetize audience data. While CDPs can help publishers identify key audience segments and drive sales, the key to success is choosing a vendor carefully, says David Raab, founder of the Customer Data Platform Institute.

Moving On From Publishing Executive: The Song Remains the Same
May 31, 2019 at 3:37 pm

It’s been nearly six years since I took on the very meta role of directing a publication about publishing. It’s been a period of great uncertainty, innovation, and disruption, all of which create a lot of noise, so I always took the job of editor-in-chief of Publishing Executive and Book Business to be one of…

How Publishers Can Start Monetizing Smart Speakers
May 22, 2019 at 8:59 am

If you ask an Amazon Echo how to monetize a voice assistant or smart speaker, it will tell you, “Sorry, I don’t know that one.” Many publishers are in the same boat. Already with enough on their plate, publishers are looking at voice similarly to how they viewed mobile a decade ago. It’s interesting, but…

5 Ways Publisher Technology Lags & Hurts Monetization
April 17, 2019 at 4:32 pm

The publishing space is one of the most rapidly evolving markets across the digital landscape. Unlike the majority of the platforms hosted online, publishers rank on top alongside ecommerce and SaaS when it comes to traffic spikes, fine-tuning ROI opportunities, and constant innovation in a red ocean of ad networks, browser updates, malicious iframes, and…

Lessons from the 2019 Digital Innovators Summit: Diversify & Invest in Quality Content
April 3, 2019 at 11:25 am

William Ford Gibson is an American-Canadian writer who has been called the "noir prophet" of the cyberpunk subgenre of science fiction. It was Gibson who coined the term "cyberspace" in his short story Burning Chrome. He is also responsible for one of my favorite quotes, which I often used to open my lectures in the…

Media Pitch: How Cryptomining Can Enable Publishers to Monetize Engagement
March 28, 2019 at 9:30 am

Cryptomining may be the latest method for publishers to tap into new online revenue. Mining involves verifying cryptocurrency transactions by cracking the blockchain code associated with those transactions. When the miner successfully verifies a transaction, he earns cryptocurrency. Gath3r, a technology startup founded in 2018, has made cryptomining a monetization vehicle for publishers. By using…

Media Pitch: How Blockthrough Helps Publishers Recover Millions in Ad Revenue
March 18, 2019 at 3:38 pm

Ad blockers have grown into a massive problem for online publishers. Some analysts estimate that by 2020, publishers will lose nearly $75 billion annually to ad blockers. This movement is fueled by users’ exasperation with intrusive ad experiences and growing privacy concerns. Despite user backlash, online advertising is not going the way of the dodo,…