Technology

10 Keys to Digital Success in 2020 (Part 2)
February 12, 2020 at 12:16 pm

There are 10 key fundamentals that I believe every publisher must execute on this year to take their digital business to the next level. I covered the first five keys in my previous article, 10 Keys to Digital Success in 2020 (Part 1). In this second part, I cover the remaining five – including what…

Integrated Data Success Requires Cross-Organizational Support
February 11, 2020 at 4:33 pm

"Content is still king, but data is going to make you rich," says Ronda Hughes, a B2B media veteran who has led audience data strategy at companies including EnsembleIQ and UBM Americas. The caveat: “Every team within your organization has to buy in to the importance of data collection, audience segmentation, quality over quantity, and a content strategy that drives engagement."

4 Biggest Website Speed Offenders – and How to Fix Them
February 3, 2020 at 8:45 am

Internet speeds have never been faster, and expectations for how quickly websites should load have never been higher. More than half of mobile site visitors (53%) will leave a webpage that takes longer than three seconds to load, according to data from Google. With little room for error, publishers can’t afford to have any missteps.…

5 Ways to Gamify Your Website and Increase Reader Engagement
January 24, 2020 at 1:43 pm

Increasing reader engagement is a top goal among digital publishers for many reasons. Google is known to rely on engagement factors such as time spent on site and bounce/click-through rates for its search result pages, but high engagement helps publishers in plenty of other ways, including: Stronger brand recognition Decreased advertisement costs thanks to high…

3 Publishers on Data Regulation, Cookie Blocking & the New Age of Consumer Privacy
January 22, 2020 at 3:37 pm

Data protection laws and privacy-minded browser updates are forcing publishers to rethink their digital business strategies. At Publishing Executive’s FUSE Media Summit in November, media execs from Northstar Travel Group, Annex Business Media, and Granite Media discussed how their organizations are adapting for success.

Media Pitch: Beachfront Simplifies Cross-Screen Video Advertising
December 31, 2019 at 2:16 pm

Advertisers are banking on digital video to target their desired audiences. In 2019, nearly 60% increased their ad spend on advanced TV – including video on demand (VOD) and connected TV (OTT) – according to an IAB Video Advertising Spend Report. As media companies fight for ad dollars in the so-called Streaming Wars, however, they…

12 Most Popular Media Tech Stories of 2019
December 19, 2019 at 9:58 am

Media organizations doubled down on their efforts to convert readers into paying customers — and they used technology to do so. From online subscriptions and micropayments to digital advertising and user experience, Publishing Executive's media tech coverage in 2019 reflected the range of business priorities among today's publishers.