Technology

FUSE Media Speaker Spotlight: Sheel Shah, Hearst Magazines
August 21, 2019 at 3:07 pm

Sheel Shah, VP of Strategic Partnerships & Consumer Products at Hearst Magazines, will kick off the 2019 FUSE Media Summit with an opening keynote. We connected with Shah for a quick Q&A to hear more about his role at Hearst and how he sees technology impacting the media landscape.

Meet the 2019 FUSE Media Summit Advisory Board
August 13, 2019 at 12:55 pm

The FUSE Media Summit returns this Nov. 19-21, once again connecting digital media and technology executives for 2 ½ days of expert insights, boardroom case studies, and peer-to-peer discussion. To develop an impactful program, we're working closely with a group of all-star advisors that includes leaders from Hearst Magazines, HousingWire, Northstar Travel Group, Trusted Media Brands, and more.

How the Right Data Technology Can Fuel Your Organic Sales Growth
August 12, 2019 at 10:18 am

We’re all on a quest for organic sales growth. We all want to find ways to increase our conversion rate, improve our customer lifetime value, expand into adjacent markets, and launch new products successfully. The problem is there are more ideas out there than we have time or money to implement. Do we try to…

How Domino’s Used AI to Better Understand Consumer Preferences
August 8, 2019 at 9:26 am

What does the company have to gain from rewards members uploading photos of pizza to its app? A lot, thanks to artificial intelligence. Analysis of the visual data gathered from the flood of pizza pics lends valuable insight into customers’ habits and preferences, cross-referencing the date, time, and location of the pizza against the pie’s toppings, style, and size. Here are lessons from Domino’s strategy that brands can use to bolster their own AI campaigns.

Call for Speakers: 2019 FUSE Media Summit
July 26, 2019 at 1:16 pm

The invite-only FUSE Media Summit is returning to Philadelphia from Nov. 19-21, and we're currently recruiting speakers and presenters! If you are a media executive with a technology-driven case study to share, we want to hear from you.

Are Fully Personalized Magazines in Our Future? It’s Complicated.
July 10, 2019 at 9:28 am

With its flexibility and its ability to produce small batches, digital printing is transforming book publishing, direct mail, product packaging, and even the garment industry. But it has hardly laid a finger on magazine publishing. The technology enables publishers who have sufficient content and subscriber data to create “a unique magazine for every reader,” fellow…

Media Pitch: Pico Aims to Help Publishers Shift to Reader Revenue
June 28, 2019 at 10:03 am

Media companies are increasingly turning to subscriptions and membership products to rely more on readers and less on advertising revenue. And with ever-tightening browser privacy controls and data regulation, publishers' first-party data is becoming more valuable than ever. Enter Pico, a platform seeking to equip publishers with the tools to improve user experience, increase email…

Core Functions of a CDP — and How to Choose the Right One
June 4, 2019 at 12:36 pm

More media companies are investing in customer data platforms (CDPs) as they look to gather and monetize audience data. While CDPs can help publishers identify key audience segments and drive sales, the key to success is choosing a vendor carefully, says David Raab, founder of the Customer Data Platform Institute.