Technology

MediaPitch: Indigo Trigger Aims to Streamline Operations for Media Companies
January 10, 2019 at 11:19 am

Workflow inefficiency has emerged as a clear hurdle for media companies as product portfolios have become more diversified and content platforms have multiplied, complicating sales, ad, and production operations. These operations inefficiencies become a tax on publishers’ resources and revenue, and strip bandwidth from other value-creating efforts. Indigo Trigger aims to tackle the problems caused…

The Top 12 Media Tech Stories We Published in 2018
January 3, 2019 at 10:04 am

From examining the tools needed to capitalize on the subscription boon to exploring how publishers might adapt to voice-driven web experiences, we covered digital media technology from a lot of angles in 2018. Below is a rundown of the top technology posts we published in 2018 from the standpoint of what saw the most audience…

Why First Party Data Should be Your First Priority
December 26, 2018 at 10:19 am

As the impact of GDPR crystallizes, not surprisingly, walled gardens are imposing a new wave of data restrictions on advertisers. Their narrow interpretation of GDPR regulations is limiting agencies access to data, measurement and ad serving. This is triggering advertisers to become increasingly interested in a full view of…

Challenges, Missteps and Hope Abound for Digital Media
December 21, 2018 at 12:01 pm

Legacy media players may be having their first moment of schadenfreude in a long time as the youths of digital content get their own turns at struggle and uncertainty. About 20 years into the Internet and print publications, the relatively few that survived the shift to digital life anyway, have already been put through the revenue ringer — forced to rut out new sources of cash,…

To Hold Facebook Accountable, Stop Calling it a Tech Company
December 17, 2018 at 11:57 am

"Senator, we run ads." That's what Mark Zuckerberg told Senator Orrin Hatch earlier this year during his congressional testimony when asked to describe Facebook's business model. The 84-year-old senator was later mocked on social media for not understanding modern technology. But I'd argue that the wily senior senator understood Facebook's business quite well. Hatch was simply getting Mark Zuckerberg…

Apple Can’t Win Over Media With Its Old Approach
December 17, 2018 at 11:53 am

Apple Inc. wants to become a subscription powerhouse for music, apps, online video, news and more. The company’s negotiations with news and magazine publishers offer a glimpse at the challenges this strategy will face. Bloomberg News detailed on Wednesday why some news and magazine publishers are wary of Apple’s effort to refashion Texture, a company Apple acquired this year that offers…

Apple’s ‘Netflix for Magazines’ Getting a Chilly Reception
December 14, 2018 at 11:19 am

When Apple Inc. introduced the iPad eight years ago, media executives rejoiced. “Sit down once a day and pray to thank Steve Jobs that he is saving the publishing industry,” the head of German publisher Axel Springer said about the tablet in 2010. But the idea of paging through a magazine on an iPad never really caught on. Newspapers…

Setting A CDP (Or Any Tech) Up for Success
December 13, 2018 at 12:59 pm

Last week I wrote a piece on how first-party data is growing in value to marketers and how publishers should respond. As a follow-up I wanted to highlight one of the presentations made during a webinar we hosted earlier this week on How Publishers Are Using CDPs to Better Engage & Monetize Audiences. Many publishers…

How Publishers Are Venturing into Subscription Video on Demand (AKA OTT)
December 12, 2018 at 1:39 pm

Over the past decade, video has become a standard component of the content mix for media brands. Most publishers have ramped up their video-making and monetization capabilities, increasing quality and volume of in-house video production and hosting them on their own sites and distributing on social media platforms such as Facebook, Instagram, YouTube, Twitter, and…

Google is Launching a Voice-Driven Version of Google News for Smart Speakers and Phones
December 10, 2018 at 1:03 pm

People like smart speakers, but there are a lot of things they don’t like about news on smart speakers. As recent research by Nic Newman — published by the Reuters Institute for the Study of Journalism, and written up by us here — shows, consumers aren’t the biggest fans of the sort of news briefings that publishers have been pushing out.…