Video Ad Tech

5 Ways to Improve Native Ads While Maintaining Reader Trust
March 8, 2017 at 3:16 pm

Native advertising is now a major revenue driver for publishers, and its share of the advertising market will continue to grow. Revenue earned from native display advertising in the U.S. is expected to surpass $34 billion in 2017, and by 2021 it will make up 74% of U.S. display ad revenue. In 2014 Doug Anmuth,…

Facebook Tests Ad Breaks in All Types of Videos, Giving Creators a 55% Cut
February 23, 2017 at 4:25 pm

Facebook today announced it has begun testing ad breaks that interrupt on-demand video, using a small set of partners who will earn a 55 percent ad revenue share while Facebook keeps 45 percent. That could change the way creators make video content so they tease viewers enough to sit through the ads, while luring more producers…

2016 Was a Good Year for Condé Nast
February 20, 2017 at 12:13 pm

In the midst of a huge downturn in print advertising, the Big Media bet by Condé Nast, the 115-year-old magazine publisher, is starting to bear fruit. Condé Nast Entertainment, run by Dawn Ostroff, finished 2016 with at least a $1 million profit, an Oscar nomination and more traffic to its digital content than ESPN or…

When it Comes to Video, More Publishers Are Betting on Mobile Web Versus Apps
February 2, 2017 at 1:53 pm

Outside of social platforms, people are more likely to watch mobile video on the web versus apps — and publishers are adapting. Video viewership inside mobile apps has been going down for several years now, according to video tech firm JW Player. In the last 10 months of 2016, the share of mobile video viewing occurring…

Press Release: PA Group Invests in Social Video Platform Wochit
January 18, 2017 at 3:15 pm

PA Group – the parent company of the Press Association (PA), the national news agency for the UK and Ireland – has made a strategic investment in the social video creation platform Wochit. Wochit enables content producers, including media and publishing companies, to create socially-optimized videos quickly, cost-effectively and at scale. PA joins a growing…