Video

The Transformation of Bloomberg Media
November 2, 2018 at 9:49 am

Bloomberg Media remains a relatively unique industry player, in the sense that it is a very large media company sitting inside an even larger financial and technology brand. Owned by the largest shareholder and the man behind the name, Michael Bloomberg, the media division began as an extension of the core business before being transformed into…

The New York Times is on Pace to Earn More Than $600 Million in Digital this Year
November 2, 2018 at 9:39 am

The Failing New York Times released its third-quarter numbers this morning and, well, if the rest of the news industry was doing this well, we could shut down Nieman Lab and grab some worry-free beach time in warmer climes. Its ongoing transition from print to digital revenue has been managed without the staffing disruption just about everyone…

The Big Lie Behind the “Pivot to Video”
October 22, 2018 at 12:24 pm

Once again, the media is righteously furious with Facebook—this time, for allegedly misleading advertisers as to how many people were watching videos on the social network. The fury may well be warranted, the righteousness not so much. The outrage centers on Facebook’s alleged deception of advertisers about a particular statistic having to do…

Did Facebook’s Faulty Data Push News Publishers to Make Terrible Decisions on Video?
October 22, 2018 at 12:21 pm

“It will probably be all video.” In June 2016, Nicola Mendelsohn, Facebook’s VP for Europe, the Middle East and Africa, spent several minutes of a panel at a Fortune conference talking about how Facebook was witnessing video overtake text. “We’re seeing a year-on-year decline on text,” Mendelsohn answered. “We’re seeing a massive…

Slate's Podcast Revenues Forecast To Comprise 35% Of Business
October 17, 2018 at 3:22 pm

Slate’s audio business will make up 35% of the digital magazine’s business next year.That’s up from 28% of the business podcasting represents for Slate this year, Charlie Kammerer, Chief Revenue Officer, The Slate Group, told Steve Smith, vice president-editorial director of events at MediaPost’s Publishing Insider Summit yesterday.Slate, which…

How the BBC Ties Memory to Branded Content Effectiveness
October 12, 2018 at 11:02 am

For content studios to continue growing, they need to prove their ads work. BBC StoryWorks, the content marketing division of BBC Global News, has studied how content triggers long-term memory and in turn drives results for brands. The Science of Memory study, which came out Oct. 11, is an extension of the work the BBC started…

4 Ways Publishers Are Monetizing Video
October 10, 2018 at 12:38 pm

More and more publishers are looking to video as a platform for their premium content, and it’s easy to see why. With improved devices and a 5G network on the horizon, the Cisco Visual Networking Index (VNI) Complete Forecast predicts that by 2021: Video will represent 80 percent of all internet traffic There will be…

Lifestyle Publisher Stylist Quits IGTV in Favor of Apple News
August 22, 2018 at 12:04 pm

After nearly two months of posting to IGTV, Instagram’s longer-form video hub, female-focused publisher Stylist is pulling back from the platform to focus its efforts on Apple News, which has a more proven monetization model. Stylist began posting to IGTV when it launched at the end of June. Since then, it has published seven videos under three minutes each…

Disruption Needs to be Part of Day-to-Day Processes of Publishers
July 12, 2018 at 10:24 am

If disruption is really the “new normal” in the media business, then it stands to reason that publishers should no longer by surprised by it. It should be mundane enough that it’s accounted for in how publishers work every day. “Disruption can be a lot of things,” says Cory Munchbach, VP of Strategy for BlueConic.…

Disruption is the New Normal - Highlights from FUSE Media Summit
July 12, 2018 at 10:09 am

At last year's FUSE Media Summit keynote panel, moderated Jeff Litvack, CEO, Adweek, one of the key topics was how disruption has become part of the day-to-day reality for publishers of all types and sizes. Panelists Cory Munchbach, VP of Strategy for BlueConic; Sachin Kamdar, CEO and co-founder of Parse.ly; Christopher Reid, founder and CEO of Sortable; and Tony…