Video

Tech Talk Face Off: Publishing Technology and Media Trends
May 16, 2018 at 9:20 am

There is no denying that technology has changed the publishing industry in profound ways. Denis Wilson, Editor-in-Chief of Publishing Executive, sat down with Target Marketing's Thorin McGee for an installment of the "Tech Talk Face Off" video series, taking a closer look at exactly what has changed, how it impacting publishers, and what they need to…

At NewFronts, It's The Publishers Embracing OTT
May 4, 2018 at 12:53 pm

Over-the-top video is something of a hot topic now, with streaming bundles of content continuing to proliferate, and legacy TV companies being joined by startups in trying to launch their own streaming products. Yet, during NewFronts week, it was publishers that introduced dedicated OTT content. At its presentation, held…

Apple News Ramps up its Video Push While Publishers Wait on Revenue
April 30, 2018 at 11:50 am

Apple wants publishers to distribute higher-quality videos on Apple News. But publishers want to see higher revenue from those videos. Apple has told publishers it knows the money isn’t yet there, and it has begun to show them how the company hopes to raise their videos’ profiles and revenue prospects. Last month, Apple added a…

Can Publishers Monetize Their Digital Technology Expertise?
April 27, 2018 at 10:24 am

Recently I sat down with Thorin McGee, editor-in-chief of sister publication Target Marketing, to discuss the technologies publishers are adopting – and in some cases have mastered – to consider how this impacts the marketing ecosystem. In many cases, publishers are now leading the way in terms of innovating with digital media and marketing technology,…

NBC News Shares How New Technology Helps Them Get Ahead
April 13, 2018 at 9:04 am

At the FUSE Media conference last fall, Alex Gittleson, Director, Digital and Cross-Platform, News Research, NBC News, sat down to talk about the changing technology needs at his organization. In particular, programmatic, he noted, has become a major cornerstone of their ad-buying experience, and social media platforms like Snapchat are beginning to play a larger…

Tech Talk Face Off: Interactive Print Ads Make Paper the New Marketing Tech
April 11, 2018 at 8:00 am

Too often, we treat "marketing technology" as a synonym for "digital marketing." But technology has advanced in all facets of life, and in every marketing channel. And few channels have learned more new tricks than print marketing. Interactive print ads all paper-based marketing materials to do amazing things. Magazine ads…

What the ‘Pivot to Video’ Looks Like at Condé Nast
April 6, 2018 at 12:04 pm

It took three men two hours to shoot a 63-second overhead instructional video of Laura Rege, a recipe developer, making a cake for Bon Appétit — what people in the food-video industry call a “hands and pans.” At the Kitchen Studio, Condé Nast’s new 7,000-square-foot space in Industry City…

News Whip Research Uncovers Best Practices for Creating Facebook Video
March 12, 2018 at 8:00 am

News Whip, a content analytics platform for social media, dug into its clients' data to understand how publishers create successful video on social platforms like Facebook. The resulting research uncovered several key trends. For example, videos that tap into an emotional component perform better of Facebook than less emotional pieces. Likewise, how-to videos are popular,…

Why National Review Is Doubling Down on Podcasts, Photo Galleries & Video
March 6, 2018 at 8:00 am

Conservative political and cultural magazine National Review has seen massive growth in audience engagement with multimedia content, including its podcasts, photos, and videos. "Our photo galleries are the third most visited part of our website," said publisher Garrett Bewkes during an interview at the 2017 FUSE Media Summit, which has led the magazine to hire…