Within a very short period, the way Millennials and Gen Zs buy products and consume media also has changed dramatically.
This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle right now while looking ahead to new ways of scaling products, growing viewership, and attracting marketers.
Condé Nast Entertainment (CNE) develops video and audio content for major media brands including Bon Appétit, GQ, Vanity Fair, and Vogue – now with the added challenge of remote production during the COVID-19 pandemic. In this episode, we talk to CNE President Oren Katzeff about how the global studio is operating during this trying time and experimenting with new formats from home.
In this episode, Minute Media's President and CRO discusses the company’s evolution into a global sports media business. We chat about Minute Media's strategic expansion into the US sports media market, how an investment in video is paying off, plus why Routman believes a homegrown tech stack enabled growth during a tumultuous decade in publishing.
Media organizations doubled down on their efforts to convert readers into paying customers — and they used technology to do so. From online subscriptions and micropayments to digital advertising and user experience, Publishing Executive's media tech coverage in 2019 reflected the range of business priorities among today's publishers.
In his keynote at FUSE Media 2019, Sheel Shah, VP of strategic partnerships and consumer products at Hearst Magazines, addressed how platforms disrupted the traditional media model – and how Hearst is using the reach of platforms to extract audience insights for consumer product development.
In this episode of "What Were They Thinking?" Melissa Ward, managing editor for Publishing Executive's sister brand Target Marketing, looks at the new apocalyptic interactive content series from Tinder.
Food lifestyle brand Bon Appétit has developed a recipe for viral long-form video series on YouTube, with its "Test Kitchen" editors starring as hosts. Now the Condé Nast publication is translating its YouTube success to its brand-owned OTT app. Here's how the team is marketing the OTT app, developing new series, and driving revenue.