Video

Condé Nast Positions its Video Offering as a Respite from Brand Safety Crises
March 1, 2019 at 9:40 am

Advertisers flock to platforms like Facebook and YouTube for their extensive reach and mounds of data. Condé Nast is saying they have all that and more. In December 2017, the legacy publisher launched Condé Nast Prime, a suite of cross-platform video content. The company has since been trying to educate the…

YouTube’s Brand-Safety Woes Give Publishers a Boost in Selling Video Ads Directly
February 27, 2019 at 11:11 am

To avoid future brand-safety embarrassments, agencies are increasingly looking to buy directly from premium-quality content owners on YouTube. “We are seeing a huge increase in demand from agencies in our own YouTube inventory bought directly at meaningful CPMs,” said a publishing executive at a major media owner. Although YouTube…

How Publishers Are Venturing into Subscription Video on Demand (AKA OTT)
December 12, 2018 at 1:39 pm

Over the past decade, video has become a standard component of the content mix for media brands. Most publishers have ramped up their video-making and monetization capabilities, increasing quality and volume of in-house video production and hosting them on their own sites and distributing on social media platforms such as Facebook, Instagram, YouTube, Twitter, and…

MediaPitch: Naytev Is Helping Publishers Automate & Optimize Social Content
December 3, 2018 at 1:42 pm

Consumers today have more choice in how, where, and when they access content than ever before. Social media platforms provide publishers with a way to get relevant, interesting information to those who want to read it, and do so on the consumers terms. But managing multiple social streams — what to publish, where to publish…

The Transformation of Bloomberg Media
November 2, 2018 at 9:49 am

Bloomberg Media remains a relatively unique industry player, in the sense that it is a very large media company sitting inside an even larger financial and technology brand. Owned by the largest shareholder and the man behind the name, Michael Bloomberg, the media division began as an extension of the core business before being transformed into…

The New York Times is on Pace to Earn More Than $600 Million in Digital this Year
November 2, 2018 at 9:39 am

The Failing New York Times released its third-quarter numbers this morning and, well, if the rest of the news industry was doing this well, we could shut down Nieman Lab and grab some worry-free beach time in warmer climes. Its ongoing transition from print to digital revenue has been managed without the staffing disruption just about everyone…

The Big Lie Behind the “Pivot to Video”
October 22, 2018 at 12:24 pm

Once again, the media is righteously furious with Facebook—this time, for allegedly misleading advertisers as to how many people were watching videos on the social network. The fury may well be warranted, the righteousness not so much. The outrage centers on Facebook’s alleged deception of advertisers about a particular statistic having to do…