Video

Publishers See Short-form Video Views on Facebook Cut in Half
January 16, 2017 at 2:24 pm

Publishers are finding short-form video viewing figures on Facebook have plummeted as more content creators battle for space in the news feed. Over six months ago a well-performing video from The Sun would fetch 250,000 views; now it’s lucky to get over 100,000. In 2016, The Telegraph was getting over 10 million Facebook views a week for 70…

Reuters TV Now Has 1 Million Monthly Viewers
January 11, 2017 at 10:18 am

Sometimes it pays to give content away for free. Reuters is saying that its Reuters TV video streaming service has grown to 1 million monthly users after dropping its $2-a-month paywall in August 2015. Only a fraction of the users still pay $2 for the service, with most preferring the free, ad-supported product, said Reuters TV managing…

Facebook Will Show Ads in Videos & Share Revenue With Publishers
January 10, 2017 at 3:10 pm

Facebook wants to show more ads to people who watch its videos and start making money for the people who supply it with those videos. Industry sources say the social network is going to start testing a new “mid-roll” ad format, which will give video publishers the chance to insert ads into their clips after…

Press Release: Condé Nast Breaks Digital & Video Audience Records in November
January 3, 2017 at 1:26 pm

NEW YORK – December 19, 2016 – Condé Nast grew its digital audience 32% in November 2016 to 103.5 million consumers, a record high for the company (excluding Reddit)*.  comScore reports that eight Condé Nast brands grew their traffic more than 50% year-over-year, and November was the highest traffic month ever for Allure, Architectural Digest,…

Why Personalization Is Crucial to Driving Video Revenue
November 28, 2016 at 8:00 am

While video continues to be the fastest growing form of media and premium video ad inventory commands the highest CPMs, publishers have struggled to fully capitalize on this fundamental change in media consumption. The reality is most of the 750 billion or so monthly video views are being consumed on Facebook, YouTube, and Snapchat. Unfortunately,…

Tastemade's Getting 20 Million Monthly Views (But No Revenue) from Its Instagram Stories
November 18, 2016 at 3:23 pm

After surging on Instagram in the past year, Tastemade is getting people to watch its Instagram Stories content. In October, Tastemade’s main Instagram channel generated 20 million views on its Instagram Stories content, according to Oren Katzeff, head of programming for Tastemade. The account, which publishes three to four stories per week, is consistently getting…

AOL Is Laying Off 500 Employees in a Restructuring with Focus on Mobile, Data and Video
November 18, 2016 at 1:04 pm

AOL will announce layoffs of 5 percent of its staff today, with 500 employees expected to lose their jobs. In an interview yesterday, AOL CEO Tim Armstrong said that most of the cuts will come in its corporate units, while resources will be shifted more at mobile, video and data offerings going forward. “The layoffs…

Google Expands Third-Party DSP Access To Programmatic Guaranteed, Ramps Up Native Video
November 15, 2016 at 2:01 pm

Google is sticking with the script of “openness” in its publisher roadmap, citing a flurry of product updates designed to maximize publisher revenue, access to inventory and the user experience on mobile. There is an uptick in publishers, including USA Today Network, The New York Times and Time Inc., that are structuring direct deals programmatically, Google…

'No One's Making Money On Facebook': Video Publishers Share What's On Their Minds
November 10, 2016 at 3:04 pm

Publishers aren’t about to abandon social platforms anytime soon — the potential reach is just too big and alluring — but the relationship isn’t exactly as warm as it used to be. “No one’s making money on Facebook. No one,” said an executive at a media company that’s getting paid by Facebook to create live…

The New York Times is Launching a Daily 360-degree Video Series
November 3, 2016 at 8:00 am

The New York Times on Tuesday continued to grow its virtual reality offerings by launching The Daily 360, a daily series of 360-degree videos. The first video is a minute-long look inside the rubble of a social hall in Sana, Yemen that was destroyed in a Saudi airstrike. The Times began its push into virtual…