The New York Times is Launching a Daily 360-degree Video Series
November 3, 2016 at 8:00 am

The New York Times on Tuesday continued to grow its virtual reality offerings by launching The Daily 360, a daily series of 360-degree videos. The first video is a minute-long look inside the rubble of a social hall in Sana, Yemen that was destroyed in a Saudi airstrike. The Times began its push into virtual…

Five Insights for Transitioning from Legacy Media to Multimedia
November 1, 2016 at 12:22 pm

John Wilpers consults with worldwide media companies around the globe, advising on and helping to implement the transition from legacy publisher to customer-driven 24/7 multimedia platforms. We caught up with Wilpers earlier this year and, in this exclusive video interview for FIPP, he gives us five key insights on how to transition for multimedia success.

Press Release: Global Media Brands Make Strategic Investment in Social Video Creation Platform Wochit
October 28, 2016 at 2:52 pm

Social video creation platform Wochit today announced receipt of $13M in funding, with investment from media giants ProSiebenSat.1, Singapore Press Holdings’ SPH Media Fund, Carlo de Benedetti and several existing investors including Redpoint, Marker LLC and Cedar Fund. The funds will be used to further enhance Wochit’s award-winning technology and to expand its business with publishers…

Twitter Is Shutting Down Vine
October 27, 2016 at 2:58 pm

Twitter is shutting down video-sharing service Vine "in the coming months," the company announced Thursday. Vine, which lets you share short video clips, debuted in 2013. Twitter acquired Vine in 2012 before the service had even launched. The news comes the same day Twitter announced it would lay off more than 300 workers, or 9%…

Press Release: USA TODAY Network Debuts VR Show
October 21, 2016 at 2:02 pm

LOS ANGELES — USA TODAY Network debuted a first-of-its kind weekly virtual reality news show Thursday, inviting viewers to soar in 360-degrees at a hot-air balloon festival in New Mexico and to join high-liners above Arizona's canyons. Called “VRtually There” and co-produced with YouTube, the show's initial content is targeted towards action, along the lines of what's been shown on…

Publishers Without Video Strategies ‘Will Die’
October 18, 2016 at 2:39 pm

From BuzzFeed to Mashable publishers are going all-in on video. Those sitting on the sidelines will face an existential crisis, Sharethrough president Pat Keane said on this week’s episode of the Digiday Podcast. “Every publisher, if they don’t have a sound, scalable video strategy will die,” he said.

Association of National Advertisers Calls for Transparency from Facebook after Video Controversy
September 30, 2016 at 2:17 pm

Last week Facebook acknowledged that for the past two years it had miscalculated the average amount of time viewers spent watching videos on its platform. The social media giant notified advertisers that it had accidentally excluded video views that lasted less than three seconds from its average. Now the Association of National Advertisers has released…

Press Release: Hearst Debuts HearstLive, A First-Of-Its-Kind News, Entertainment & Information Display At Street Level Of Hearst Tower
September 27, 2016 at 10:03 am

NEW YORK, September 27, 2016 — Hearst, one of the nation’s largest diversified media, information and services companies touching more than 360 businesses, today debuted a groundbreaking multimedia installation, HearstLive. The street level display is housed in the base of Hearst’s headquarters, the landmarked Hearst Tower at 57th Street and 8th Avenue. No destination in New York…

Press Release: Time Inc. Launches "LIFE VR" Multi-Platform Virtual Reality Brand
September 26, 2016 at 12:41 pm

(NEW YORK, NY) September 20, 2016 -- LIFE VR, Time Inc.’s (NYSE:TIME) dedicated virtual reality platform featuring next-level storytelling from Time Inc.’s global brands, launches today. An extension of the historic and beloved LIFE brand, at launch the LIFE VR slate features immersive experiences including: “Defying the Nazis,” the VR companion to the new Ken…