Publishers Without Video Strategies ‘Will Die’
October 18, 2016 at 2:39 pm

From BuzzFeed to Mashable publishers are going all-in on video. Those sitting on the sidelines will face an existential crisis, Sharethrough president Pat Keane said on this week’s episode of the Digiday Podcast. “Every publisher, if they don’t have a sound, scalable video strategy will die,” he said.

Association of National Advertisers Calls for Transparency from Facebook after Video Controversy
September 30, 2016 at 2:17 pm

Last week Facebook acknowledged that for the past two years it had miscalculated the average amount of time viewers spent watching videos on its platform. The social media giant notified advertisers that it had accidentally excluded video views that lasted less than three seconds from its average. Now the Association of National Advertisers has released…

Press Release: Hearst Debuts HearstLive, A First-Of-Its-Kind News, Entertainment & Information Display At Street Level Of Hearst Tower
September 27, 2016 at 10:03 am

NEW YORK, September 27, 2016 — Hearst, one of the nation’s largest diversified media, information and services companies touching more than 360 businesses, today debuted a groundbreaking multimedia installation, HearstLive. The street level display is housed in the base of Hearst’s headquarters, the landmarked Hearst Tower at 57th Street and 8th Avenue. No destination in New York…

Press Release: Time Inc. Launches "LIFE VR" Multi-Platform Virtual Reality Brand
September 26, 2016 at 12:41 pm

(NEW YORK, NY) September 20, 2016 -- LIFE VR, Time Inc.’s (NYSE:TIME) dedicated virtual reality platform featuring next-level storytelling from Time Inc.’s global brands, launches today. An extension of the historic and beloved LIFE brand, at launch the LIFE VR slate features immersive experiences including: “Defying the Nazis,” the VR companion to the new Ken…

Doubts About Digital Ads Rise Over New Revelations
September 26, 2016 at 11:16 am

Marketers who have been pouring huge sums into digital advertising are wrestling with several recent events that add to a troubling picture: some are finding they can’t be sure how well that money was spent or what they’ve received in return for it. The lack of transparency that plagues the advertising industry was on stark…

Facebook Overestimated Key Video Metric for Two Years
September 23, 2016 at 1:06 pm

Big ad buyers and marketers are upset with Facebook Inc. after learning the tech giant vastly overestimated average viewing time for video ads on its platform for two years, according to people familiar with the situation. Several weeks ago, Facebook disclosed in a post on its “Advertiser Help Center” that its metric for the average…

How The Atlantic Uses an Underwriter Model to Fund Video Projects
September 21, 2016 at 10:51 am

The Atlantic’s video business may not have the scale of a BuzzFeed or Vice, but it’s attracting sponsors for some of its more ambitious projects. In October, The Atlantic is rolling out three series: “Saturday Night in America,” sponsored by Microsoft, will explore different nightlife cultures across eight episodes. “Women & Leadership,” underwritten by Netflix,…

Verizon and Hearst Create ‘Complex Networks’
September 16, 2016 at 1:08 pm

Verizon Communications and Hearst have bundled a trio of properties to create the Complex Networks. The new group includes video-centric properties, and Complex, the Millennial-media title, which Verizon and Hearst purchased through a 50-50 joint-venture in April. The move serves a business purpose, giving the companies scale to present to advertisers for selling opportunities.

Press Release: Meredith Unveils New Video Series at Inaugural Brandfront Presentation
September 15, 2016 at 12:53 pm

NEW YORK, NY (SEPTEMBER 14, 2016 AT 11AM ET) — Meredith Corporation, the nation’s leading media and marketing company serving over 102 million American women and three out of four Millennial women, today hosted its first-ever BrandFront presentation. Meredith unveiled its “Partnerships That Will Change the World” program and previewed its 2017 video content partnerships and original multi-channel programming initiatives before more than…