Video

Real Simple’s New Video Director Puts Focus on UX, Optimizing Video for Social & Mobile
June 2, 2016 at 1:37 pm

Time Inc.’s Real Simple has upped its focus on video with the recent hire of video director Brian Madigan. After working as a photo director at Buzzfeed, Madigan returned to his former employer Real Simple in May to lead the magazine’s video strategy and take its practical, how-to content to new heights. Madigan says that…

Press Release: Meredith Corporation Names Melinda Lee SVP/GM, Video
May 31, 2016 at 1:31 pm

DES MOINES, IA/NEW YORK, NY (May 31, 2016) – Meredith Corporation (NYSE:MDP; www.meredith.com), the leading media and marketing company serving more than 100 million unduplicated American women and nearly three out of four U.S. millennial women, announced today it has named Melinda Lee as its new Senior Vice President/GM, Video. In this role, Lee will be responsible…

'Our Elegant Weapon': How Hearst is Building a Global Digital Network
May 24, 2016 at 5:06 pm

Hearst has deep roots in print, but it’s intent on making sure that doesn’t impede its digital expansion overseas. Hearst has been building a technological backbone for its editorial and business sides to feed into and share resources. It rolled out this so-called “media operating system” in the U.S. in 2014, and is now extending it internationally across its 300-some titles including Cosmopolitan,…

Inside USA TODAY’s Facebook Live Strategy
May 19, 2016 at 2:17 pm

John Kasich was supposed to go live with USA TODAY. In the dwindling hours of his presidential run, the Ohio Governor was scheduled for a back-and-forth on Facebook Live. It would've been a newsmaker, given that Texas Sen. Ted Cruz had dropped out the night before, putting Kasich in a two-way contest with Donald Trump.…

Google VR Platform Includes Partnerships with the NYT, WSJ & More
May 19, 2016 at 2:10 pm

Accompanying the announcement of its Daydream mobile virtual reality initiative, Google is revealing a few of the experiences that people might have with its new VR headset. This fall, the company hopes to have Android phone makers launch the first Daydream-ready phones, along with a standardized headset and controller design and a number of Google apps…

Press Release: Time Inc. Launches 'INSTANT,' a Mobile-First, All-Video Platform
May 18, 2016 at 12:22 pm

NEW YORK—(BUSINESS WIRE)—Time Inc. (NYSE:TIME) today announced the upcoming launch of INSTANT, a mobile-first, all-video platform featuring content about the lives and projects of digital celebrities as well as content created by digital celebrities exclusively for INSTANT. INSTANT will deliver fresh news, features and exclusives about and by “the new famous,” the digital artists of…

Publishers Up Video Bets, Announcing Launch of VR Apps, Instagram Series at NewFronts
May 18, 2016 at 12:21 pm

Publishers appeared in force at this year’s Digital Content NewFronts, a two-week event held throughout New York City that showcases companies’ new digital video programming. The NewFronts presentations are a chance for video creators to pitch advertisers their shows and make the case for spending money on digital video as opposed to cable TV. It’s…

Contobox, Marketo, Parse.ly, PostUp & Reach Marketing Sponsor FUSE 2016
May 12, 2016 at 10:59 am

FUSE: The Convergence of Technology & Media will be held September 12-14 in Center City, Philadelphia. This inaugural technology summit, produced by Publishing Executive and NAPCO Media, is the only hosted-buyer event that brings together highly-qualified publishing and media executives responsible for leading digital strategy with the technology providers that are transforming the industry. An…