Turner Plans to Spend $100 Million Expanding Bleacher Report
March 25, 2016 at 9:05 am

Turner plans to spend $100 million on Bleacher Report over the next three years to help build out the digital sports property. The plan is to funnel the cash into hiring more staff and producing original video series and franchises, as well as short-form content designed to travel well via social media, according to Turner…

Facebook Introduces Daily Video Metrics for Publishers
March 25, 2016 at 8:49 am

Facebook today announced that it’s adding daily measurements of how much people watch videos posted on the social network. Until now, people could see things like the number of views, the number of unique viewers, and the number of minutes that a video was viewed. Now, video publishers can find out how many minutes a…

Press Release: Meredith, Unconventional Studios Announce Video Content Partnership
March 25, 2016 at 8:36 am

NEW YORK, March 15, 2016 /PRNewswire/ -- Meredith Corporation (NYSE:MDP) ( the leading media and marketing company serving 100 million American women and seventy-three percent of U.S. millennial women (26 million), today announced a strategic partnership with Unconventional Studios to create and distribute entertainment and lifestyle video content that resonates with the millennial audience. Unconventional Studios,…

Slate’s Keith Hernandez: Being All-In on Platforms Isn’t Feasible for Most Publishers
March 11, 2016 at 2:42 pm

The hot topic of conversation for most publishers these days is around platforms. Publishers are rushing to put content on Facebook, Google and elsewhere. They’re building out Snapchat content teams. But all that flurry of activity comes at a price. For a midsize publisher like Slate, with 115 employees, that means making choices on where…

Press Release: Frequency and Bonnier Corp Strike Distribution Deal
March 10, 2016 at 2:12 pm

LOS ANGELES—(BUSINESS WIRE)—Frequency and Bonnier Corp. announced today a new multi-year video distribution deal which makes Bonnier’s premium video channels available to Frequency’s customers and their audiences, across all platforms, globally. “Bonnier provides an incredible range of premium content,” said John Wells, VP of Business Development at Frequency. “It is engaging, timeless, and of the…

How Video Buoys Print & Digital Revenue for Model Railroader
March 9, 2016 at 2:15 pm

Editor’s Note: The below video is excerpted from the webinar “Innovative Revenue Streams for Niche & Special Interest Publishers.” Kalmbach Publishing’s flagship title Model Railroader boasts an incredibly loyal following, with a print circulation of 138,000, 1.4 million pageviews per month, and a 36% open rate on its weekly newsletter. But model railroad enthusiasts are…

What's Wrong with Postal Banking?
March 3, 2016 at 11:38 am

In my video debut Friday, I praised postal officials for resisting the urging from various quarters that they enter — or, rather, re-enter — the banking business. (The video, an interview with Erik Cagle of Printing Impressions, is a real hoot for lovers of bad puns, even though it addresses the serious topic of the USPS's…

Press Release: Hearst and Verizon Partner to Develop New Video Channels for Mobile Millennial Audience
March 2, 2016 at 2:02 pm

NEW YORK, March 2, 2016 – As millennial preference and behavior continues to rapidly drive new video consumption models, Verizon and Hearst today announced they have agreed to form a joint venture to develop digital video programming targeting the mobile millennial audience. The venture, which will be known as Verizon Hearst Media Partners following the completion…

Video: Lasting Impressions — The Dead Tree and Me
February 26, 2016 at 3:21 pm

Printing, paper and mailing Industry blogger extraordinaire D. Eadward Tree exits the comfort of his forest to deliver a first-class interview on the U.S. Postal Service — LIVE, for the first time — on Lasting Impressions. One man, one tree, one hot-button topic.