10 Key Learnings from the FIPP World Congress
October 27, 2015 at 9:38 am

The FIPP World Congress, held in mid October in Toronto, Canada, was yet another huge success with media brands from across the globe presenting their visions and strategies to more than 800 engaged delegates. Among those involved were representatives from Time Inc., Newsweek, The Atlantic, Immediate Media, The Huffington Post as well as key Canadian…

Martha Nelson Now Heads All Media for Yahoo, Including Video
October 26, 2015 at 2:07 pm

According to an internal memo that went out last week, Martha Nelson has officially been designated the head of all media for Yahoo, including having purview over its video content efforts. The former top editor at Time Inc., who arrived at the Silicon Valley Internet giant in August as global editor in chief and is…

Vice to Launch TV Network in US, and a Dozen in Europe
October 23, 2015 at 1:36 pm

Vice CEO Shane Smith has built an empire around content aimed at millennials. Now, he says he's bringing that content to many more TV networks around the globe. In an exclusive interview with CNBC from London, Smith said the company will launch a Vice TV network in the U.S., along with a dozen in Europe,…

BuzzFeed Launches Native Video Political Advertising
October 13, 2015 at 10:40 am

BuzzFeed will begin creating native video ads for politicians and political causes, the website will announce Monday. Rena Shapiro, most recently advertising director for Pandora, has been named vice president, Politics & Advocacy for BuzzFeed. Shapiro will oversee native political ads, created in conjunction with BuzzFeed's product and branded video teams from BuzzFeed Motion Pictures.

Epicurious And Bon Appétit Launch Digital Video Network
October 12, 2015 at 1:20 pm

Condé Nast’s Food Innovation Group — a year-old partnership that combined the Epicurious and Bon Appétit brands — sees a hole in the digital video market: short, food-related content for mobile and connected TV viewers. Consequently, the publisher on Monday launched the Food Innovation Group Video Network, featuring content specifically tailored for mobile and connected TV consumption.…

Press Release: Time Inc.’s Sports Illustrated and Conde Nast’s WIRED Partner for SB 100
October 7, 2015 at 2:55 pm

NEW YORK—(BUSINESS WIRE)—Time Inc.’s (NYSE:TIME) Sports Illustrated and Conde Nast’s WIRED are teaming up to create a five-month-long series that will look 50 years into the future to explore football through the lens of innovation. This unprecedented partnership aligns two of media’s most respected brands that collectively reach a massive audience of sports, science, and…

Brands Integrate Video Into Email To Capitalize On Engagement
October 5, 2015 at 12:47 pm

Facebook's COO, Sheryl Sandberg, made a splash at Advertising Week when she spoke about the importance of online video advertising and why brands should ditch traditional commercial ads to instead spend their advertising budgets on Facebook. What wasn’t discussed was video’s ROI for all marketers and, perhaps especially so, for email marketers. In conjunction with…

Sports Illustrated Launches ‘SI Films’
September 24, 2015 at 2:02 pm

Time Inc.’s Sports Illustrated is expanding its slate of long-form video programming with the launch of SI Films, which is slated to debut six new features this year on the web. The move by SI is designed to capitalize on the 61-year-old magazine’s legacy of in-depth storytelling and reporting — and it’s another challenge to…

Another Old Media-New Media Bet: Hearst Invests $21 Million in Dude-Centric Complex
September 22, 2015 at 2:32 pm

Big media companies have lots of cash. But they’re worried that won’t help them if they can’t find new audiences. Enter the new breed of digital publishers, who say they can solve that problem. You’re familiar with some of the ways this plays out. Now here’s another one: Hearst is investing $21 million for a minority share in…