Video

Farewell to Flash: What It Means for Digital Video Publishers
August 24, 2015 at 1:40 pm

It’s been more than five years since Steve Jobs wrote his infamous “Thoughts on Flash” letter citing the high level of energy consumption, lack of performance on mobile and poor security as the reasons his company’s products would not support Adobe Flash technology. Finally, it appears we’re getting closer to the curtain closing on Flash.…

Bloomberg Breaks Video Viewership Record for Second Month in a Row
August 7, 2015 at 6:53 pm

Bloomberg set an ambitious goal for itself last year when the publisher began planning the launch of BloombergBusiness, a site that would combine Bloomberg Businessweek content with Bloomberg News, Bloomberg TV, and Bloomberg Graphics to form one media platform. Powered by a new digital editorial team, the goal of the website was to elevate Bloomberg…

YouTube's Mobile Redesign Aims to Boost Watch Time Even More
July 24, 2015

YouTube has three top priorities: "mobile, mobile and mobile," according to its boss Susan Wojcicki.

On Thursday, the longtime Google exec took the stage at VidCon at the Anaheim Convention Center in Anaheim, Calif. -- think Comic-Con for the digital video crowd -- to unveil a new look for YouTube's mobile site and apps. In place of the existing single-screen design that features a curated feed of videos based on what people have watched as well as what channels they subscribe to, the redesign adopts a three-paned

Food Publishers Are Early Winners of Facebook Video
July 20, 2015

The most popular video publisher on Facebook is BuzzFeed Food, which has so far posted over 250 videos to Facebook, offering viewers step-by-step tips on how cook oddball recipes such as double stuffed pizza dogs, bacon-wrapped grilled cheese, and honey-whiskey lemonade, among many other similarly inventive creations.

Many of BuzzFeed Food's Facebook videos were initially created for Instagram, limiting them to 15 seconds and encouraging viewers to watch them on loop. While the videos did well on Instagram, it wasn't until they were posted on Facebook that they "blew up," according to BuzzFeed Food creative director Emily Fleischaker.

Economist Films, "The Gateway Drug to The Economist"
June 15, 2015

The Economist's new video initiative debuted the pilots of two digital video series today, with the intention of bringing the 171-year-old global-affairs magazine's mindset to documentary form and a broader audience.

"I don't think this is about us trying-almost embarrassingly hard-to be down with the kids," said the president of Economist Films, Nicholas Minter Green, at a private screening of the videos Tuesday night at the Tribeca Grand Hotel. "I love to see it as a sort of gateway into the Economist world...For some people, it will be their first point of contact and a powerful experience for them

Mashable Taps Reality TV Veteran to Head Video Division
June 1, 2015

In yet another example of an editorial company turning to the potentially lucrative branded video business, Mashable has tapped a reality television veteran to heads its new Mashable Studios division. 

Eric Korsh joins the media company known for its tech and social media coverage as director of Mashable Studios, where he will oversee the development and creation of video programming and branded entertainment. Korsh most recently served as a senior vp at marketing agency DigitasLBi and was formerly COO of Scout Productions

The Innovators: Publishers focus on quality content to cut through the noise.
April 1, 2014 at 7:00 pm

Today's innovators are those who are adept at building clear communication channels-and brands and revenue streams-despite all the noise we are currently enduring. Publishers still have to be creative and serve their audiences-that's a given-but from the discussions we had with the five publishers featured in this special feature, fighting distraction and finding focus is the real challenge.