Press Release: Time Inc.’s Sports Illustrated and Conde Nast’s WIRED Partner for SB 100
October 7, 2015 at 2:55 pm

NEW YORK—(BUSINESS WIRE)—Time Inc.’s (NYSE:TIME) Sports Illustrated and Conde Nast’s WIRED are teaming up to create a five-month-long series that will look 50 years into the future to explore football through the lens of innovation. This unprecedented partnership aligns two of media’s most respected brands that collectively reach a massive audience of sports, science, and…

Brands Integrate Video Into Email To Capitalize On Engagement
October 5, 2015 at 12:47 pm

Facebook's COO, Sheryl Sandberg, made a splash at Advertising Week when she spoke about the importance of online video advertising and why brands should ditch traditional commercial ads to instead spend their advertising budgets on Facebook. What wasn’t discussed was video’s ROI for all marketers and, perhaps especially so, for email marketers. In conjunction with…

Sports Illustrated Launches ‘SI Films’
September 24, 2015 at 2:02 pm

Time Inc.’s Sports Illustrated is expanding its slate of long-form video programming with the launch of SI Films, which is slated to debut six new features this year on the web. The move by SI is designed to capitalize on the 61-year-old magazine’s legacy of in-depth storytelling and reporting — and it’s another challenge to…

Another Old Media-New Media Bet: Hearst Invests $21 Million in Dude-Centric Complex
September 22, 2015 at 2:32 pm

Big media companies have lots of cash. But they’re worried that won’t help them if they can’t find new audiences. Enter the new breed of digital publishers, who say they can solve that problem. You’re familiar with some of the ways this plays out. Now here’s another one: Hearst is investing $21 million for a minority share in…

Press Release: Meredith Launches Video Platform SweatTV
August 31, 2015 at 3:14 pm

NEW YORK, NY, (August 27, 2015) –, the  multi-brand and multi-voice digital destination reaching 8.5 million unique visitors per month through Meredith Corporation’s (NYSE:MDP; Active Women’s Lifestyle Network, today announced the launch of SweatTV, a premiere online workout portal that features more than 200 instructional exercise videos and delivers a premium viewing experience…

Farewell to Flash: What It Means for Digital Video Publishers
August 24, 2015 at 1:40 pm

It’s been more than five years since Steve Jobs wrote his infamous “Thoughts on Flash” letter citing the high level of energy consumption, lack of performance on mobile and poor security as the reasons his company’s products would not support Adobe Flash technology. Finally, it appears we’re getting closer to the curtain closing on Flash.…

Bloomberg Breaks Video Viewership Record for Second Month in a Row
August 7, 2015 at 6:53 pm

Bloomberg set an ambitious goal for itself last year when the publisher began planning the launch of BloombergBusiness, a site that would combine Bloomberg Businessweek content with Bloomberg News, Bloomberg TV, and Bloomberg Graphics to form one media platform. Powered by a new digital editorial team, the goal of the website was to elevate Bloomberg…

YouTube's Mobile Redesign Aims to Boost Watch Time Even More
July 24, 2015

YouTube has three top priorities: "mobile, mobile and mobile," according to its boss Susan Wojcicki.

On Thursday, the longtime Google exec took the stage at VidCon at the Anaheim Convention Center in Anaheim, Calif. -- think Comic-Con for the digital video crowd -- to unveil a new look for YouTube's mobile site and apps. In place of the existing single-screen design that features a curated feed of videos based on what people have watched as well as what channels they subscribe to, the redesign adopts a three-paned

Food Publishers Are Early Winners of Facebook Video
July 20, 2015

The most popular video publisher on Facebook is BuzzFeed Food, which has so far posted over 250 videos to Facebook, offering viewers step-by-step tips on how cook oddball recipes such as double stuffed pizza dogs, bacon-wrapped grilled cheese, and honey-whiskey lemonade, among many other similarly inventive creations.

Many of BuzzFeed Food's Facebook videos were initially created for Instagram, limiting them to 15 seconds and encouraging viewers to watch them on loop. While the videos did well on Instagram, it wasn't until they were posted on Facebook that they "blew up," according to BuzzFeed Food creative director Emily Fleischaker.