LinkedIn Will Debut Video Ads by Q2 2018
October 24, 2017 at 1:55 pm

Smartphone users will start seeing autoplay LinkedIn video ads from Prudential Financial and Microsoft Canada first, then from all

BBC Will Use Machine Learning to Cater to What Audiences Want to Watch
October 23, 2017 at 1:43 pm

Today, BBC’s R&D team announced a five-year initiative to use machine learning to work out what audiences want to watch. To accomplish this, the team is partnering up with data scientists and experts from UK universities as well as media and tech companies based in Europe…

At BuzzFeed, a Pivot to Movies and Television
October 23, 2017 at 1:37 pm

BuzzFeed started its motion picture arm in 2014. Initially, the division specialized in creating clickable video content, racking up an estimated three billion views a month. But over the last year BuzzFeed Motion Pictures has expanded its purview. These days Mr. Henick and his team of 42 people concentrate their energies on mining BuzzFeed articles,…

Complex Is the Latest Media Company to Lay Off Staff Amid a Pivot to Video
October 16, 2017 at 1:37 pm

Complex Networks laid off much of its product team on Friday as the media company rejiggers its personnel a year after being bought by Verizon and Hearst. Once home to a website and a magazine, the media organization appeals to young male audience. Mark Ecko, the fashion designer, started Complex in 2002, 14 years before…

Media Pitch: Ad3 Wants to Make Video Faster & More Profitable for Publishers
October 13, 2017 at 9:41 am

As the pivot to video picks up steam, startup Ad3 hopes to rectify issues that have made online video less enjoyable for viewers and less profitable for publishers. The video technology startup plans to cut out superfluous ad tech partners with its all-in-one video player, ad server, mediation layer, and real time analytics. That will…

Press Release: Men’s Health Teams Up with Fitbit on Ambitious Co-Branded Campaign, The Adventurist
October 10, 2017 at 12:57 pm

NEW YORK (October 10, 2017) — Men’s Health, a Rodale Inc. brand, today unveils the launch of The Adventurist, a daring and multi-faceted editorial integration with Fitbit, the leading global wearables brand. In the three-part print, online, mobile, video, and social media series, Men’s Health challenges writer Clint Carter to successfully master three grueling extreme…

Why BuzzFeed Is Hosting Real-Life Events to Promote Its Digital Shows
October 6, 2017 at 1:51 pm

BuzzFeed’s food series Worth It recently launched its third season, which “airs” on YouTube, but for the first time, the show had a premiere party comparable to those that prestige television networks throw. This also kicked off a three-week event across the country where 150 restaurants featured on Worth It, or that want to be…

Press Release: LittleThings Launches First Standalone App On Apple TV, Roku, And Amazon Fire TV
October 4, 2017 at 1:05 pm

NEW YORK, Sept. 19, 2017 /PRNewswire/ -- New York-based media technology company MAZ has partnered with LittleThings, the #1 digital lifestyle destination, to release its over-the-top (OTT) app on Apple TV, Roku, and Amazon Fire TV. These apps are built on TVX, which provides broadcast and video publishers a turnkey OTT-app-creation solution. Through this partnership,…

Press Release: WGBH Boston And Yankee Magazine Team Up for Season Two of Captivating Series "Weekends With Yankee"
September 28, 2017 at 2:08 pm

BOSTON, MA (September 28, 2017) – Weekends with Yankee, the public television travel and lifestyle series featuring New England, has been tapped for a second season. Public-media powerhouse WGBH and Yankee magazine, the iconic publication that inspired the series, announced today that 13 half-hour episodes are slated to premiere in spring 2018, exploring more of…