Tips for Developing Engaging & Revenue-Driving Online Video
February 19, 2018 at 8:00 am

Editor's Note: This article was reported before the acquisition of Time Inc. by Meredith. One of the latest digital video channels from Time Inc. has no fixed home on the web. It has neither its own website or app, and most of its videos don’t even have dialogue. But it has more than 132,000 followers…

Media Pitch: Video Intelligence Uses Machine Learning to Up Video Content & Ad Revenue
February 1, 2018 at 12:42 pm

While the near wholesale pivot to video made by some publishers in 2018  looks foolhardy in hindsight, there’s no question that video is increasing its share of attention on the web, especially on mobile. Publishers that want to up their video game often face the obstacle of scaling the production of video needed to grow…

What Can We Learn From Publishers’ Pivot to Video?
January 17, 2018 at 3:36 pm

Editor’s Note: In light of the Facebook video metrics scandal that emerged last week, we thought it was worth a second look at Publishing Executive contributor Peter Houston’s take on the lessons we can learn in hindsight from the pivot to video.

How Many People Did That Story Reach? It Depends Who’s Counting.
January 11, 2018 at 2:42 pm

As digital publishers bet big on video in search of advertising riches, many believe that a traditional method of media measurement isn’t keeping up. Publishers have long used “unique visitors” as a benchmark to compare the size of their website audiences and lure advertisers. But some media companies say the metric has become somewhat outmoded…

Facebook Plans to Stop Paying Publishers to Make News Feed Videos
December 13, 2017 at 2:28 pm

Multiple publisher sources said Facebook no longer plans to pay publishers and other video makers to produce videos for the news feed. Three publishing sources whose companies were paid by Facebook said the platform plans to end the program that paid publishers and other video makers money every month to make on-demand and live videos…

How to Survive the Media Apocalypse
November 30, 2017 at 1:11 pm

Agony is the natural state of the news industry. Newspaper sales per capita peaked before color television was a thing, and magazines have been in decline since the Clinton administration. When it comes to the finances of the Fourth Estate, bad news is, generally speaking, the news. But 2017 has been a uniquely miserable year…

‘Jack-of-All-Trades, Master of None’: Why Mashable Flamed Out
November 21, 2017 at 9:42 am

Few images better capture the unfettered optimism and indignity of digital media than 2014 at South by Southwest, where a line of hoodie-wearing attendees snaked around the block at Mashable House, a pop-up lounge run by the tech news site, to get their picture taken with Grumpy Cat. Nearby, AOL “digital prophet” Shingy swung on…

There’s a Digital Media Crash. But No One Will Say It
November 20, 2017 at 11:01 am

Yesterday I appeared on a panel about digital publishers who are ‘pivoting to video’. I’ve written about this before. But in case you’re new to it, there have been numerous cases over the last six months to a year in which digital publishers have announced either major job cuts or in some cases literally fired…