Video

Press Release: Men’s Health Teams Up with Fitbit on Ambitious Co-Branded Campaign, The Adventurist
October 10, 2017 at 12:57 pm

NEW YORK (October 10, 2017) — Men’s Health, a Rodale Inc. brand, today unveils the launch of The Adventurist, a daring and multi-faceted editorial integration with Fitbit, the leading global wearables brand. In the three-part print, online, mobile, video, and social media series, Men’s Health challenges writer Clint Carter to successfully master three grueling extreme…

Why BuzzFeed Is Hosting Real-Life Events to Promote Its Digital Shows
October 6, 2017 at 1:51 pm

BuzzFeed’s food series Worth It recently launched its third season, which “airs” on YouTube, but for the first time, the show had a premiere party comparable to those that prestige television networks throw. This also kicked off a three-week event across the country where 150 restaurants featured on Worth It, or that want to be…

Press Release: LittleThings Launches First Standalone App On Apple TV, Roku, And Amazon Fire TV
October 4, 2017 at 1:05 pm

NEW YORK, Sept. 19, 2017 /PRNewswire/ -- New York-based media technology company MAZ has partnered with LittleThings, the #1 digital lifestyle destination, to release its over-the-top (OTT) app on Apple TV, Roku, and Amazon Fire TV. These apps are built on TVX, which provides broadcast and video publishers a turnkey OTT-app-creation solution. Through this partnership,…

Press Release: WGBH Boston And Yankee Magazine Team Up for Season Two of Captivating Series "Weekends With Yankee"
September 28, 2017 at 2:08 pm

BOSTON, MA (September 28, 2017) – Weekends with Yankee, the public television travel and lifestyle series featuring New England, has been tapped for a second season. Public-media powerhouse WGBH and Yankee magazine, the iconic publication that inspired the series, announced today that 13 half-hour episodes are slated to premiere in spring 2018, exploring more of…

The Secret Cost of Pivoting to Video
September 26, 2017 at 3:23 pm

Mic’s website audience is tanking by millions of readers a month—and if it continues, it just may save online journalism. That’s because Mic is another example of the cautionary tale set by publications that pivot to video. The strategy, which came into vogue around May 2016, goes like this, with apologies to a famous South…

ComScore Reports Mic's Traffic Has Plummeted After Pivot to Video
September 20, 2017 at 2:38 pm

Mic.com recently announced it was, like many digital publishers, "pivoting to video." In the meantime, readers appear to be pivoting away from its website. At least that's what web traffic tracker comScore says. Back in December 2015, Mic.com's audience peaked at nearly 21.5 million monthly visitors in the U.S., according to comScore. Since that zenith,…

8 Trends & Takeaways From the FUSE Media Summit Keynote
September 14, 2017 at 9:54 am

At the inaugural FUSE Media technology summit in September 2016, publishing executives and tech providers came together to discuss ways in which technology was helping to resuscitate a publishing industry in flux. Attendees were treated to a prescient forecasting of media trends from FUSE Media conference chair Jeffrey Litvack, who at the time was interim…

Press Release: MAZ Launches NewsX, Mobile/OTT Platform Built For Breaking News
September 12, 2017 at 8:18 pm

NEW YORK, Sept. 6, 2017 /PRNewswire/ -- New York based technology media company, MAZ, has introduced its newest product, NewsX, built specifically for news organizations with a focus on real-time updates and livestream video. MAZ has launched NewsX in partnership with Bloomberg, National Review, Observer, The Hill, and American City Business Journals. NewsX was a…