Video

Here’s Why Publishers Won’t Stop Pivoting to Video
August 18, 2017 at 12:38 pm

Time for another round of “pivoting to video” chatter, promoted by yet another story about a digital publisher “pivoting to video” by laying off people who don’t make video. In this case it’s Mic, a millennial-focused (of course) startup that pre-wrote its own take on the story a week ago via a guest post on…

Mic Is Laying Off Staff As It Prepares for a Pivot to Video
August 17, 2017 at 12:58 pm

Mic.com laid off staffers on Thursday in what is part of a larger pivot to video that it will begin later this month. The millennial-news site said in a memo circulated among staffers that it would lay off 25 people, primarily from its news and editorial departments this morning amid a larger reorganization of the…

Here’s Why 4 Publishers Jumped onto Facebook Watch
August 14, 2017 at 1:55 pm

A year ago, the Fort Worth Star-Telegram launched "Titletown, TX," a real-world version of "Friday Night Lights." Over 20 mini-documentaries, the Star-Telegram followed the Aledo Bearcats as they rebounded from defeat and won a Texas state football championship. When the season came to an end, so did the documentary. But in the past week, "Titletown, TX"…

Millennial Dad Site Fatherly Raises $4 Million to Expand Into Video and Events
August 7, 2017 at 1:17 pm

Fatherly, a New York City-based media startup, has raised $4 million in venture funding from BDMI, the investment arm of media company Bertelsman, and talent agency UTA. The company plans to use the money to expand the scope of its content, launch a podcast, develop original video series, and expand internationally in the next 18…

'Nylon' Debuts First Digital Series
August 4, 2017 at 2:04 pm

Pop-culture magazine Nylon has released its first digital series to kick off an upcoming slate of original video produced by its new TV and video programming arm, Nylon Productions. The series is a weekly, short-form news show called "Nylon News: This Just Happened." The funky program features energetic graphics and blocks of color. The show…

Google Is Testing Autoplay Videos Directly in Search Results
July 27, 2017 at 2:07 pm

Google has begun testing putting one of the most divisive features of the modern web experience, the auto-playing video, directly into search results. The feature, which puts the autoplaying video at the top of search results as part of the knowledge panel for certain searches, was spotted by Jennifer Slegg for search specialist site the…

First Look Media’s Topic.com Is Leaning on Video And Illustrations to Tell Stories
July 21, 2017 at 2:56 pm

It was circa 2010 when Anna Holmes says she started to fall out of love with digital media. The web, once an exciting place where discussion could flourish, had, in Holmes’ view, become home to a series of parallel monologues as people increasingly talked at each other. Hot takes had taken over the web —…

Vice Media Laying Off 2% of Staff Amid International, Video Expansion
July 21, 2017 at 1:56 pm

Vice Media is laying off about 2% of its 3,000 employees across multiple departments while at the same time the company is looking expand internationally and ramp up video production, Variety has learned. The layoffs of about 60 staffers are taking place Friday, according to a source familiar with the situation. The cutbacks affect personnel in sales,…

This Is How Top Instagram Publishers Use Video vs. Photos
July 6, 2017 at 2:43 pm

Instagram has gone through a mountain of changes last year, adding features like Instagram Stories, live-streaming and carousel photo albums. These features are delivering too — more than 250 million users create Instagram Stories everyday, according to a recent report. With so many new features, how are publishers dividing their content and how do engagements…