What Does Mark Zuckerberg Really Think of the Value of News? Not All That Much.
November 7, 2017 at 2:31 pm

As I was listening to mixed but mostly negative news last week about newspaper company financial results, Facebook was reporting another 49% surge in ad revenues and a quarterly profit of nearly $5 billion. What caught my attention, though, when I later read a transcript of Facebook's earnings conference call was a Mark Zuckerberg comment…

Press Release: Media Companies Grow Facebook Social Video as Engagement & Monetization Opportunities Emerge
November 2, 2017 at 12:33 pm

NEW YORK (PRWEB)October 31, 2017 -- For media companies leveraging short-form video to reach audiences on Facebook, increasing the quantity of video posts yields disproportionate gains in views and engagement, shows Wochit’s Q3 Social Performance Index. On average, publishers that increased their video production found a tri-fold increase in video views. Social video creation platform…

LinkedIn Will Debut Video Ads by Q2 2018
October 24, 2017 at 1:55 pm

Smartphone users will start seeing autoplay LinkedIn video ads from Prudential Financial and Microsoft Canada first, then from all

BBC Will Use Machine Learning to Cater to What Audiences Want to Watch
October 23, 2017 at 1:43 pm

Today, BBC’s R&D team announced a five-year initiative to use machine learning to work out what audiences want to watch. To accomplish this, the team is partnering up with data scientists and experts from UK universities as well as media and tech companies based in Europe…

At BuzzFeed, a Pivot to Movies and Television
October 23, 2017 at 1:37 pm

BuzzFeed started its motion picture arm in 2014. Initially, the division specialized in creating clickable video content, racking up an estimated three billion views a month. But over the last year BuzzFeed Motion Pictures has expanded its purview. These days Mr. Henick and his team of 42 people concentrate their energies on mining BuzzFeed articles,…

Complex Is the Latest Media Company to Lay Off Staff Amid a Pivot to Video
October 16, 2017 at 1:37 pm

Complex Networks laid off much of its product team on Friday as the media company rejiggers its personnel a year after being bought by Verizon and Hearst. Once home to a website and a magazine, the media organization appeals to young male audience. Mark Ecko, the fashion designer, started Complex in 2002, 14 years before…

Media Pitch: Ad3 Wants to Make Video Faster & More Profitable for Publishers
October 13, 2017 at 9:41 am

As the pivot to video picks up steam, startup Ad3 hopes to rectify issues that have made online video less enjoyable for viewers and less profitable for publishers. The video technology startup plans to cut out superfluous ad tech partners with its all-in-one video player, ad server, mediation layer, and real time analytics. That will…

Press Release: Men’s Health Teams Up with Fitbit on Ambitious Co-Branded Campaign, The Adventurist
October 10, 2017 at 12:57 pm

NEW YORK (October 10, 2017) — Men’s Health, a Rodale Inc. brand, today unveils the launch of The Adventurist, a daring and multi-faceted editorial integration with Fitbit, the leading global wearables brand. In the three-part print, online, mobile, video, and social media series, Men’s Health challenges writer Clint Carter to successfully master three grueling extreme…