Virtual Reality

How to Best Engage Audiences With 360-Degree Video
March 31, 2017 at 2:53 pm

I won’t bore you with statistics about video content dominating the internet, or stories of social networks moving towards a video-first future. I’m sure you’ve heard them all before, and are well-versed in the idea that video is vital for brands looking to get noticed in the digital age of superfast broadband and 4G mobile.…

Apple’s Next Big Thing: Augmented Reality
March 21, 2017 at 1:50 pm

Tim Cook has talked up a lot of technologies since becoming Apple Inc.'s chief executive in 2011. Driverless cars. Artificial intelligence. Streaming television. But no technology has fired up Cook quite like augmented reality, which overlays images, video and games on the real world. Cook has likened AR's game-changing potential to that of the smartphone. At some point, he said last…

Facebook Debuts Its First Dedicated Virtual Reality App, Facebook 360
March 9, 2017 at 2:22 pm

Today, Facebook is intertwining the real and virtual worlds of Facebook a bit by launching its first dedicated app, Facebook 360. The app will serve as a hub for the 360 video and photo content posted to the site. Facebook boasts that there have been more than one million 360 videos posted to the site…

Why VR Will Probably Be A Bust for Publishers — And Why AR Has Promise
February 23, 2017 at 12:08 pm

Publishers are increasingly dipping their toes into virtual reality (VR). The New York Times, Condé Nast, and Time Inc. have all released VR apps in the past year, offering consumers access to 360-degree video, a stepping stone towards interactive VR (here’s the difference between the two). Platforms are placing big bets on VR too. Facebook…

Why Publishers Need to Pay Attention to AR, Not VR
February 23, 2017 at 12:05 pm

Technology expert and professor at the The S.I. Newhouse School of Public Communications Stephen Masiclat argues that despite the excitement around virtual reality (VR), there are huge barriers to widespread platform adoption and an unlikely path to profitability for publishers. Where publishers need to be paying greater attention, says Masiclat, is augmented reality (AR). Unlike VR,…

The Next Killer App Isn’t What You Think
January 24, 2017 at 10:44 am

Many of you have relied on my prescience about the future of media for decades. Today I want to discuss a couple technologies that will and will not be "Game Changing." Don’t Buy Into the Mobile Video Hype First up is mobile video. Mobile video is a thing but not THE big thing. Although it…

How The Economist Is Getting More Reach for VR Content
December 22, 2016 at 1:21 pm

Virtual reality has the attention of big-name publishers, but right now it suffers from a reach problem. For that reason, they’re taking a promiscuous approach to distribution, spreading their VR pieces on platforms far and wide. Take The Economist. It has produced three VR pieces to date that are available through The Economist’s VR app, the…

Reality Check on the Promises & Pitfalls of New Technology
December 22, 2016 at 8:00 am

Update: This article was originally published in October. We have since updated it with new information on publishers' digital ad revenue. New technology comes with a lot of hype, particularly when discussed in the context of how it can “save” publishing. Remember when digital magazines were supposed to fully replace dying print magazines? As it…

The New York Times is Launching a Daily 360-degree Video Series
November 3, 2016 at 8:00 am

The New York Times on Tuesday continued to grow its virtual reality offerings by launching The Daily 360, a daily series of 360-degree videos. The first video is a minute-long look inside the rubble of a social hall in Sana, Yemen that was destroyed in a Saudi airstrike. The Times began its push into virtual…

Press Release: USA TODAY Network Debuts VR Show
October 21, 2016 at 2:02 pm

LOS ANGELES — USA TODAY Network debuted a first-of-its kind weekly virtual reality news show Thursday, inviting viewers to soar in 360-degrees at a hot-air balloon festival in New Mexico and to join high-liners above Arizona's canyons. Called “VRtually There” and co-produced with YouTube, the show's initial content is targeted towards action, along the lines of what's been shown on…