Web Strategy

Gawker Set to Relaunch Under New Owner Bryan Goldberg
September 12, 2018 at 1:19 pm

Gawker will rise from the ashes in a new iteration of the website to be launched next year, Variety has learned. The reborn Gawker comes under the ownership of Bryan Goldberg, founder and CEO of Bustle Digital Group, who was the winning bidder for the remaining assets of Gawker Media in July. Goldberg paid $1.35 million for the media gossip blog, which has…

Axios Reaches Today's Reader with “Smart Brevity” Journalism
September 7, 2018 at 11:10 am

Founded in 2016, Axios is known for its unique “Smart Brevity” approach to serious coverage on topics of consequence — including politics, business, technology, and the media. Axios’ articles are written by subject matter experts and are frequently shorter than 300 words. In an exclusive Webinar on Wednesday, INMA members learned more about Axios’ business model, which brings this…

Twitter Unveils Plan to Help Publishers Earn More Revenue, Through “Embedded Timelines”
August 27, 2018 at 10:14 am

Twitter has been testing out a new program with a select group of publishers, that helps them make money from embedded Twitter timelines (streams of tweets) on their own website properties. Earlier this year, Twitter asked publishers to sign up for a program called Twitter Timeline Ads, promising media companies the ability to “generate revenue for your…

Lifestyle Publisher Stylist Quits IGTV in Favor of Apple News
August 22, 2018 at 12:04 pm

After nearly two months of posting to IGTV, Instagram’s longer-form video hub, female-focused publisher Stylist is pulling back from the platform to focus its efforts on Apple News, which has a more proven monetization model. Stylist began posting to IGTV when it launched at the end of June. Since then, it has published seven videos under three minutes each…

Search Data Voids and Evil Unicorns
August 21, 2018 at 4:44 pm

Not all search queries are alike — there are “search data voids.” That is, there are many search terms where there is little quality or

Podcasts Are Fertile Ground for City & Regional Publishers
August 20, 2018 at 3:10 pm

In case you haven’t noticed, we’ve entered an era of on-demand media consumption. And due to its mobility and being a natural accompaniment for multitasking, audio has emerged as a favorite among the on-demand public. Podcasting, in particular, has enjoyed a boom in recent years, with one in four Americans now listening to podcasts. “The…

How The Sun Took on The Mail Online – and Won
August 20, 2018 at 1:48 pm

It is exactly five years since Rupert Murdoch’s British newspaper stable made its audacious – and we can now say almost calamitous – move to put The Sun behind a digital paywall. News UK’s decision in August 2013 to charge for online access to the nation’s most popular tabloid – in spite of all its…