Web Strategy

5 Common Misconceptions about WordPress Elasticity
September 16, 2019 at 8:00 am

Scalability is an initial, often uncompromisable goal for growing businesses, which is why seasoned entrepreneurs spend plenty of time refining their business plans before launching new layouts or viral initiatives for their media outlets. This includes everything from legal and accounting through marketing channels to the underlying technology stack. Launching a new business on an…

Identifying and Engaging Your Most Valuable Audience Segments
August 7, 2019 at 9:35 am

Your audience is made up of a series of segments of audiences, all in a different place in their journey with your brand. From one-time visitors to the most loyal readers, each segment requires a different strategy for engagement and something different from your brand experience. To optimize your audience development strategies for 2020, you…

Parse.ly Data Highlights Key Drivers of Reader Retention
May 9, 2019 at 2:36 pm

A major priority for publishers is not just audience growth, but audience retention and ultimately conversions. But do we really know what the driving factors are behind this level of reader loyalty? Recent analysis by content analytics company Parse.ly found that habitual readers, measured as returning visitors, is the most important metric for driving conversions.…

5 Keys to HousingWire’s Double-Digit Revenue Growth in 2018
May 2, 2019 at 2:37 pm

Put your readers first, and your web traffic and revenue will follow. At least that’s what B2B media company HousingWire has learned since expanding and refocusing editorial coverage in 2018. The company, which serves the mortgage and real estate markets, saw double-digit revenue growth last year and maintains an upward trajectory in 2019. The publisher…

It’s Time for Publishers to Create Experiences, Not Destinations
April 18, 2019 at 1:05 pm

For those of you that don’t know me personally, I’m a huge football fan. So, in 2017, when Tony Romo was getting replaced by Zak Prescott, I was watching closely if Romo would land on a team that would go head to head against my New York Giants. That search, and an article posted on…

5 Ways Publisher Technology Lags & Hurts Monetization
April 17, 2019 at 4:32 pm

The publishing space is one of the most rapidly evolving markets across the digital landscape. Unlike the majority of the platforms hosted online, publishers rank on top alongside ecommerce and SaaS when it comes to traffic spikes, fine-tuning ROI opportunities, and constant innovation in a red ocean of ad networks, browser updates, malicious iframes, and…

The Latest Google Update Slams Traditional Publishers
April 10, 2019 at 12:42 pm

[UPDATE: This article was updated at 6:37pm ET on 4/16/2019 and 12:49pm on 4/18/2019 based on feedback from Scientific American and The Atlantic, which both refute that they have experienced the drop in Google search traffic as reported by Searchmetrics.] Google’s long love affair with traditional, respected publishers may have come to an abrupt end…

Media Pitch: How Cryptomining Can Enable Publishers to Monetize Engagement
March 28, 2019 at 9:30 am

Cryptomining may be the latest method for publishers to tap into new online revenue. Mining involves verifying cryptocurrency transactions by cracking the blockchain code associated with those transactions. When the miner successfully verifies a transaction, he earns cryptocurrency. Gath3r, a technology startup founded in 2018, has made cryptomining a monetization vehicle for publishers. By using…

Google Says it’s Fighting Misinformation, but How Hard?
February 25, 2019 at 1:21 pm

Google recently presented a white paper at a digital-security conference in Germany, in which the search giant detailed all the steps it is taking across its various divisions—YouTube, Google News and Google Search—to fight misinformation and disinformation. The company said it is working hard in a number of areas including using…