Today’s publishers are working to survive in a new reality where media consumption is up, but revenues are down. Let’s examine three ways publishers can thrive — not just survive — and prepare for success in the next normal.
It’s time for news publishers to focus on pricing, talent, topics, and quality.
Over the past three years, nonprofit publisher Grist has more than doubled its annual revenue, while investing heavily in editorial talent. In this Q&A, CEO Brady Walkinshaw discusses Grist’s evolving revenue mix, membership growth, and editorial strategy – including how the news outlet is addressing the current pandemic and protests for racial justice through its coverage.
Chief Product Officer Nina Gould discusses how Forbes is using technology to drive audience engagement and first-party data collection.
Publishing Executive needs your input! We're trying to better understand how publishers are responding to the COVID-19 crisis and their expectations for business over the next 12 months. Take this short survey today and be entered in a drawing to win a $100 Amazon gift card.
In periods of crisis, the businesses that thrive are often the ones that focus on action, taking small steps to adjust their activity for the best possible results now and greater future success. Here's how publishers can be proactive and move with buyer needs.
This episode we talk to Will Lee, SVP/Head of Digital for the Meredith Entertainment Group, about how the PEOPLE and Entertainment Weekly teams are adapting digital content strategy and driving audience engagement during the pandemic. Plus, Lee addresses the industry-wide advertising struggle right now while looking ahead to new ways of scaling products, growing viewership, and attracting marketers.
In this episode, Kintzer talks about Trusted Media Brands' content-first strategy, as well as key steps in the company's digital evolution. Plus, she describes motivations behind the launch of digital-only brand The Healthy, the benefits of going vertical, and how TMB sites are addressing the COVID-19 pandemic and related topics for readers.