Web Strategy

The Transformation of Bloomberg Media
November 2, 2018 at 9:49 am

Bloomberg Media remains a relatively unique industry player, in the sense that it is a very large media company sitting inside an even larger financial and technology brand. Owned by the largest shareholder and the man behind the name, Michael Bloomberg, the media division began as an extension of the core business before being transformed into…

The New York Times is on Pace to Earn More Than $600 Million in Digital this Year
November 2, 2018 at 9:39 am

The Failing New York Times released its third-quarter numbers this morning and, well, if the rest of the news industry was doing this well, we could shut down Nieman Lab and grab some worry-free beach time in warmer climes. Its ongoing transition from print to digital revenue has been managed without the staffing disruption just about everyone…

Will Google’s Homepage News Feed Repeat Facebook’s Mistakes?
October 31, 2018 at 10:24 am

I woke up this morning to two pieces of news that I couldn’t help but see as two sides of the same coin: Brazil elected a person who very clearly looks like a demagogue who weaponized social media to win, and Google finally placed a news feed on its mobile homepage.…

How Publishers Can Achieve an Ideal Revenue Mix
October 29, 2018 at 1:11 pm

Some alternative revenue plays are unlikely to get traction outside their own, very specific, audience. But others are becoming staples of the modern publishing portfolio and should be considered by every publisher looking to establish a healthy revenue mix.

WikiTribune is Handing the Keys More Completely to its Users (After Laying Off its Journalists)
October 29, 2018 at 11:29 am

We’ve written a few times about WikiTribune, the Jimmy Wales-founded for-profit news site that aims to merge the bottom-up authority structure of Wikipedia with the top-down authority structure of traditional journalism. Well, now it’s doubling down on the bottom-up part: laying off its staff of 13 paid journalists and handing the keys more completely…

Facebook is Now Downranking Stories with False Headlines
October 29, 2018 at 11:24 am

As of this week, fact-checking outlets working with Facebook can debunk and slow the spread of headlines that are false even if the whole story isn’t — a change that adds nuance to the types of misinformation the platform is asking fact-checkers to flag. On Monday,…

What Is the Easy Path to Publishing Riches Overnight? A Delusion
October 26, 2018 at 12:12 pm

When I started this blog a decade ago this month, the Get Rich By Blogging Hype Machine was just getting revved up. Within a few years, pundits declared that blogging is dead, just as they had declared that “Print is dead” a few years earlier. (Both media have shown…

The Big Lie Behind the “Pivot to Video”
October 22, 2018 at 12:24 pm

Once again, the media is righteously furious with Facebook—this time, for allegedly misleading advertisers as to how many people were watching videos on the social network. The fury may well be warranted, the righteousness not so much. The outrage centers on Facebook’s alleged deception of advertisers about a particular statistic having to do…

Did Facebook’s Faulty Data Push News Publishers to Make Terrible Decisions on Video?
October 22, 2018 at 12:21 pm

“It will probably be all video.” In June 2016, Nicola Mendelsohn, Facebook’s VP for Europe, the Middle East and Africa, spent several minutes of a panel at a Fortune conference talking about how Facebook was witnessing video overtake text. “We’re seeing a year-on-year decline on text,” Mendelsohn answered. “We’re seeing a massive…