Web Strategy

The Quest for new Audiences has Taken The Washington Post to the Streaming Platform Twitch
July 18, 2018 at 12:48 pm

Twitch: It’s not just for Fortnite battle royales anymore. The Washington Post tried out broadcasting on the streaming platform best known for gaming yesterday with content related to politics — which is its own battle royale, really. The Post’s plans for the platform include “postgame” coverage of major news events hosted by political reporter Libby Casey and a series…

How B2B Media Companies Are Successfully Growing Subscription Revenue
July 11, 2018 at 12:05 pm

There’s no question that 2018 has seen many publishers make a push to increase revenue from subscriptions and paid content, which many see as a necessity in the face of digital advertising’s many uncertainties. Subscriptions have become the talk of the media industry. Yet most of this talk focuses on upping subscriptions in the consumer…

Press Release: Sheridan PubFactory Hosts Sciendo, De Gruyter’s New Publishing Services Business
July 9, 2018 at 10:46 am

Hanover, PA — De Gruyter’s new Sciendo platform showcases the breadth of its services and solutions, along with presenting 600 Open Access journals and 100+ Open Access books. Host to 1400+ journals and 400,000+ books, the PubFactory platform is the perfect home for Sciendo, which provides publishing services to organizations and individual authors, including online…

California Passes Sweeping Law to Protect Online Privacy
July 2, 2018 at 11:19 am

California has passed a digital privacy law granting consumers more control over and insight into the spread of their personal information online, creating one of the most significant regulations overseeing the data-collection practices of technology companies in the United States. The bill raced through the State Legislature without opposition on Thursday and was signed into…

Unilever Says No More Fake Followers and Bots
July 2, 2018 at 11:15 am

Unilever’s CMO Keith Weed kicked off Cannes with a big announcement: The company would make an effort not to work with influencers who had fake followers or used bots to grow their accounts. But the reality of working with influencers whose followings are authentic may be trickier than just making a proclamation like that. Neil Waller, CEO…

New York Media Builds A Digital Empire On The Legacy Of Its Iconic Print Magazine
June 29, 2018 at 8:44 am

In the last decade, New York Media, the parent company of New York magazine, has aggressively expanded its digital offerings, adding six topic-oriented sites that have carved out their own space as standalone brands, built on the 50-year-old legacy of one of the most successful print magazines of all time. It’s a remarkable story. When New York launched in…

Reddit Launches a ‘News’ Tab into Beta Testing
June 25, 2018 at 10:54 am

Reddit  is rolling out its “news” tab into beta, the company announced this week. The expansion follows on Reddit’s initial test of a news-related feature that began this May, when an alpha version shipped to some users of Reddit’s iOS app. At the time, Reddit explained it wanted to give news its own dedicated home on its site in order…

4 Customer Experience Tactics Publishers Should Steal from Ecommerce
June 20, 2018 at 10:16 am

Everything is convenient these days. I noticed the other day that my kiddo had a hole in his shoe, so while I was sitting in line at the dry cleaners, I opened the Zappos app and ordered my son a new pair of the same shoes (one size up, of course). It took 3 minutes,…