There has been plenty of press lately about online properties going print. It’s hard not to be drawn into these stories and see them as silver linings after a year of “print is dead” hysteria. However, these launches, though encouraging, are less a bellwether for the health of the publishing industry and more of a reminder of what makes magazines valuable to begin with.
Nearly every month new research rolls in reporting on the rapid rise of mobile web traffic. According to web analytics firm StatCounter, as of November 2013 mobile internet usage increased 51.6% from a year ago.
The fact is, the marketer's pizza isn't getting any bigger, it's just getting sliced more ways. Today, that same pizza is being sliced into insanely smaller and smaller pieces that now include search engine marketing, social media, display advertising, email marketing, native advertising, and content marketing (to name just a few.)
What unites good business and good editorial is often a keen awareness of emerging trends. And if early interest is any indication, Modern Farmer founder Ann Marie Gardner has locked in on a global trend that's proving to be a rich ground for growing a multifaceted content platform.