Web Strategy

Google Authorship Alters Publisher-Author Dynamics
December 31, 1969 at 7:00 pm

Google Authorship aims to link authors to their content across the web, leading to higher results for an author's articles on search engine result pages. Publishers can encourage their writers to use Google Authorship to build their own personal brand, and by default boosting publisher content.

Echoing In the Mind
December 31, 1969 at 7:00 pm

The theme running throughout this issue of Publishing Executive is reader engagement. Engagement strategies take many forms. Providing a lean back experience is one type. Sometimes engagement is increased through the use of hard evidence, as is reported in the "Data-Driven Publishing" feature or the Tech Talk article featuring analytics software "Chartbeat."

Why Web-Forward Media Companies Are Turning To Print
December 31, 1969 at 7:00 pm

There has been plenty of press lately about online properties going print. It’s hard not to be drawn into these stories and see them as silver linings after a year of “print is dead” hysteria. However, these launches, though encouraging, are less a bellwether for the health of the publishing industry and more of a reminder of what makes magazines valuable to begin with.

CMO Pizza: As Marketing Budgets Get Sliced, Target The Audience Segments That Matter Most
December 31, 1969 at 7:00 pm

The fact is, the marketer's pizza isn't getting any bigger, it's just getting sliced more ways. Today, that same pizza is being sliced into insanely smaller and smaller pieces that now include search engine marketing, social media, display advertising, email marketing, native advertising, and content marketing (to name just a few.)