Web Strategy

Quad/Graphics' New Unit Advances Client-Facing Software Tools
February 1, 2006

SUSSEX, Wis. -- Quad/Graphics, a printer of magazines, catalogs, books, direct mail and other commercial products, has merged several client-facing tool sets into a new business unit. Operating as a separate business unit, QuadSystems (www.QuadSystems.com) focuses on developing, marketing and supporting industry-leading publication management systems designed to help magazine publishing, book publishing, advertising and catalog businesses improve operational and cost efficiencies. The software solutions QuadSystems currently offers are: • AdSync, which manages all aspects of the magazine advertising process, including sales forecasting, account management, order entry, materials handling and billing. • Impoze, which manages publishing processes throughout planning, production/manufacturing, printing and distribution. • PlanSystem3, which integrates

PE_0206_NEWS.SI.DIGITAL
February 1, 2006

Sports Illustrated (SI) has created a new digital division to be led by Jeff Price, who will assume the role of president, SI Digital, said John Squires, president of SI. In this position, Price will be responsible for SI.com, the magazine’s Web site, which, as of late 2005, had experienced a 75-percent growth in page views over 2004. In addition to SI.com, Price will oversee the development of all other digital SI products including wireless, video-on-demand, broadband television and satellite radio. Price, who joined SI in 2002, was most recently the brand’s vice president/chief marketing officer. In that capacity, he had complete responsibility of all SI

A Publisher’s Secret Weapon
February 1, 2006

What good is a balloon with no air to fill it? What good is a rocket without the fuel to propel it? Of course, they are no good at all. They all have interesting potential, but that is all. The same holds true for the Internet. The Internet is nothing but a tool. You can’t hold it or see it, at least not without the secret weapon that publishers have. It is, for all intents and purposes, as empty or as dumb as a rock. What do people do on the Internet? They can basically do one of three things: They can hear, they

CMP Strengthens Its Brands
August 1, 2005

An effective method for publications to build audience loyalty is to produce content in a consistent voice with which readers can readily identify. By exposing audiences to the voices (and faces) of the editorial staff through Webcasts, and inspiring audience interaction, publishers add a dimension of familiarity that reinforces their branding and enhances their profile as a source of essential and timely information. Since changing online broadcast partners, technology and health-care publisher CMP Media LLC has greatly increased the frequency of its webcasts, strengthening its bottom line and creating opportunities for advertisers to communicate with targeted audiences. After Yahoo discontinued its third-party

CMP Strengthens Its Brand
August 1, 2005

An effective method for publications to build audience loyalty is to produce content in a consistent voice with which readers can readily identify. By exposing audiences to the voices (and faces) of the editorial staff through webcasts, and inspiring audience interaction, publishers add a dimension of familiarity that reinforces their branding and enhances their profile as a source of essential and timely information. Since changing online broadcast partners, technology and health-care publisher CMP Media LLC has greatly increased the frequency of its webcasts, strengthening its bottom line and creating opportunities for advertisers to communicate with targeted audiences. After Yahoo discontinued its third-party

Coldwater Creek Moves to Scene7's e-Catalog Solution
August 1, 2004

Novato, Calif. -- August 11, 2004 -- Scene7, provider of the leading rich media platform to grow revenues and enhance visual communications - while automating media production and delivery, announced that Coldwater Creek Inc. (Nasdaq: CWTR) is utilizing Scene7's self-service 'do-it-yourself' ASP eCatalog solution for its online print catalog publishing and viewing, enhancing the shopping experience for its online customers and extending its multi-channel reach. "Scene7's self-service ASP eCatalog solution is helping us deliver our print catalogs to our online customers - giving them a familiar, intuitive way to shop for our products," said Christine Laczai, VP, Internet Division. "We expect this added functionality

ASI Whips up Tsunami
January 2, 2003

New publishing features are in the wind for ASI's Tsunami product. Printing solutions integrator All Systems Integration (ASI), Woburn, Mass., has arranged to bundle Web-based publishing tools from Pageflex Inc., Cambridge, Mass. Mpower and Edit software products integrate with ASI's Tsunami. Adding Pageflex's tools makes Tsunami a best-of-breed publishing solution, with the best price/performance, company officials say. Tsunami is ASI's workflow platform for virtualizing prepress functions. Pageflex's Mpower is an enterprise software program for designing and publishing Web-driven marketing communications. Pageflex's Edit is an Mpower add-on. It lets people without creative skills create documents using Mpower, Pageflex officials say. Among the advantages promised is

Flexing Its Web Muscle
March 15, 2002

"The publishing industry, in general, is looking at ways to decrease costs while increasing brand awareness, reader satisfaction, advertising and merchandising opportunities and subscription revenue," explains Allison Douglas, online marketing director for Fitness magazine. The publication launched a companion Web site at www.fitnessmagazine.com to help drive online subscriptions by informing readers in a cost-effective, highly-interactive environment. The site was designed by Motivo, an award-winning interactive agency. "For Fitness, we felt we needed a great companion Web site to do all of those things," says Douglas. "Motivo created a highly-interactive, low-maintenance marketing site to do just this. Our site is updated

E-Content Solutions
July 1, 2001

E-Content Solutions is broken down into several categories featuring company descriptions and Web sites, including Digital Asset Management, PDF Worflow Tools, Web & Cross-Media Publishing, Web-Based Project Managment and Catalog Production Solutions. DIGITAL ASSET MANAGEMENT: Applied Graphics Technologies (AGT): www.agt.com AGT provides advanced digital image management services, including the Digital Link System, an integrated suite of software applications to capture, store and retrieve content. Artesia Technologies: www.artesia.com Artesia's TEAMS digital asset management solution drives e-business and cross-media output. It is an open, scalable solution designed to fulfill the requirements of information-intensive businesses. Ascential Software: www.ascentialsoftware.com Ascential Media360

Walking a Path to the Internet
November 1, 2000

John Kerr knows what publishers want and what advertisers need. As the president of Kerrwil Publications Ltd., Toronto, Kerr also understands the importance of capitalizing on the Internet to strengthen his print products' market share. Kerwill publishes 10—monthly and bi-monthly—Canadian trade and consumer titles. And the publisher treasures a long-standing relationship with its printer, Web Offset Publications, Toronto. But this traditional relationship be-tween printer and print buyer transformed when Kerr began talking to Web Offset's technical guru, John Bacopulos. "John and I talked at length about ways to create a Web environment that was good for both the publisher and the reader," Kerr